Working for a digital marketing campaign can be intimidating as it doesn’t show a physical outcome, just like old printing marketing. However, it would appear as a versatile material such as online articles and video content that are shareable through multiple social media platforms.
For instance, the video content is way more effective than the former strategy as it offers the audience entertaining information faster. One of the samples of the video campaign is an explainer video.
An explainer video is a highly engaging video marketing campaign that combines an amusing visual, powerful storytelling, and enticing voice-over to deliver a message. It has been proven to boost conversion rates and close more sales without giving too much effort.
Of course, not all explainer videos can bring you success. The poorly-produced ones can only be more hindering to your company than profiting. One of the common mistakes that would hinder your explainer video’s performance is poor scriptwriting. It is merely tedious and probably confusing.
There are tons of tips on the internet on how to write a great explainer video script that speaks to the audiences. However, there are not many of them that share complete and concise tips without leaving you overwhelmed. So, here are some tips you could use for your explainer video campaign:
- Use Concrete and Illustratable Words
Since we are going to visualize your words, it is best to keep words imaginable. Your audiences can easily engage with the video and narration at the same time.
- Educate in An Entertaining Way
One of the successful attempts for a great explainer video is to induce some humor on it. With this approach, your campaign will sound interesting to many viewers. They won’t feel like getting marketing informational in a hard way.
- Emphasize Your Words and Tones
A specific word and tone will leave a better impression than a plain one. There is a reason why you can hear the voice when stumbling upon a certain brand. Thus, it is essential to mind your words and tones as they represent your brand.
- Write As You Talk
A persuasive explainer video is the one that speaks to your audience. Try writing as if you are talking with them personally. Your audience will get a better understanding of your brand in the most humane way.
- Apply the Classic Narrative Structure
You can effortlessly win the audiences’ hearts by giving them a relatable story. Instead of going hard in describing your product features, applying a narrative structure can entice the audience way more than the former approach.
Those are some tips for you before preparing a high-performing explainer video. There are other things you should take notes to achieve the best result. Some of them include explainer video formulas and the psychology of explainer video scriptwriting.
Check out the infographic below to find the complete cheatsheet to prepare a persuasive explainer video for beginners.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).