Master the Art of SaaS and Ecommerce with These 9 Tips

Master the Art of SaaS and Ecommerce with These 9 Tips


Have you ever wanted to be a SaaS and ecommerce master? We all have those entrepreneurial dreams of taking our business from idea to the marketplace. Well, you’re in luck. With these 9 tips, you’ll have all the information necessary to master the art of SaaS and ecommerce.

From how to get started to best practices for keeping your business running smoothly, I'll cover it all in these 9 tips.

Whether you’re a small business just getting started or an experienced entrepreneur looking to take your company up a notch, these 9 tips will help you on your way to being a SaaS and ecommerce master. Let's jump in!

Identify Your Niche and Establish Your Target Audience

When you are starting a business, the first thing you have to do is identify your niche. You need to know what services you provide, which customers you cater to, and who your competitors are. If you're looking to break into the world of SaaS and ecommerce, then it's essential that you take the time to get to know your niche. You should have an understanding of the market’s needs and competition, as well as their buying patterns, preferences and trends.

Once you have identified your niche, it’s time to establish your target audience. This can be done by researching who your ideal customer is – information like age, gender and income level can help guide where you should focus your efforts when marketing and engaging potential customers. Additionally, figuring out who is likely to use or need your product or service can help inform what kind of content is best for targeting them with ads or promotional offers.

Knowing exactly who your target audience is also allows for more effective product development and customer service, as well as optimized website design and messaging. As such, take some time to get to know your niche and establish who exactly would benefit from what it is that you have to offer.

Using Workflow Automation Software for Streamlined Processes

We all know that running a successful SaaS or ecommerce business is no easy feat. That's why it's important to use technology and automation tools to help reduce tedious tasks and save precious time. With workflow automation software, you can streamline processes, resulting in increased efficiency, improved customer service, and reduced costs—all of which strengthen your bottom line.

There are plenty of great options out there, such as Zapier, IFTTT and, that let you set up automated tasks with just a few clicks. With these tools, you can automate mundane tasks like setting reminders for yourself or your team to complete important tasks on time or sending emails to customers when their order is ready for shipping. Automated workflows also can be used for more advanced tasks such as integrating different software applications so they communicate with each other seamlessly automatically.

Using the right workflow automation software not only helps streamline processes and make them more efficient—it also frees up time for you to focus on the things that truly matter in running your business. So don't be afraid to experiment with different tools until you find one that works best for you!

Leveraging Ecommerce Strategies for Maximum Impact

Would you like to increase your reach and gain more conversions? Leveraging ecommerce strategies will help get you there. Here are 3 areas to focus on:

Understand Your Audience

The goal here is to develop a deep understanding of your audience and their unique needs. Research the demographics, buying behaviors, interests, and preferences of your potential customers. You can use this data to personalize your marketing messages so they're more targeted to each customer’s buying habits and interests.

Tailor Your Communication

Tailor how you communicate with each customer based on their preferences. Sending out timely emails about product updates or services can help keep them engaged with your business and encourage repeat purchasers. It’s also important to maintain an active presence on social media where customers can interact with you directly, which will make it easier for them to ask questions or receive personalized recommendations from you.

Optimize for Mobile Experience

Mobile optimization is a must for modern ecommerce businesses; more than 66% of online shoppers now use mobile devices. If your website isn’t optimized for mobile users, it will be hard for them to navigate and purchase from your store, resulting in lost sales opportunities. So make sure that all of your web pages look great on any device!

Setting Up Tracking Capabilities to Monitor and Improve Performance

Tracking your performance is a key part of success in SaaS and ecommerce—it enables you to identify your strengths, weaknesses and opportunities for growth. You can use this data to develop strategies that drive better outcomes, as well as spotting areas where you can invest further.

Here are some tools you should consider setting up to track performance:

Google Analytics

Google Analytics provides insights into how users are engaging with your site and how effective your marketing activities have been. It allows you to measure website traffic, user behavior, conversions and more.


Having the ability to track and manage customer data is essential for developing effective marketing campaigns. Email marketing tools like ConvertKit or MailChimp provide analytics so you can understand customer behaviors and preferences better, enabling you to tailor your messaging and approach accordingly.

Social Media Tools

Tracking how your social media posts perform is essential for driving traffic to your store or website. Tools like Sprout Social provide analytics related to engagement rate, click-through rate, post reach, impressions and more—these are all valuable metrics that can help you craft compelling content that resonates with your target audience.

With the right tracking set up in place, you’ll be able to get an accurate portrayal of who’s interacting with what content on which platform, giving you an understanding of where to focus next for best results.

Tailoring Plans for Recurring Revenue Streams

Tailoring plans for recurring revenue streams is key when it comes to SaaS and ecommerce. Not only will this help you stay competitive, but it will also improve customer loyalty which can increase profitability. To do this, you'll need to design multiple plans for customers with different needs and budgets.

This process can be as simple as offering different levels of service (e.g., basic subscription versus VIP subscription). You can also provide add-ons, such as additional storage or extra features. Whatever you choose, make sure your plans are priced appropriately so that you're maximizing your profits without alienating potential customers who may be on a tighter budget.

Here are some tips that can help you tailor plans for recurring revenue streams:

  • Take the time to analyze customer segments and their needs
  • Research industry trends to stay competitive
  • Make sure each plan offers enough value
  • Monitor customer feedback and adjust accordingly
  • Price accordingly according to value
  • Offer an incentive for long-term customers
  • Develop upsell opportunities to boost profits

Creating Opportunities for Cross-Selling and Upselling

Are you looking to maximize your profits? One way to do this is through cross-selling and upselling, which can be easier to do with SaaS and ecommerce businesses than with other types of companies.

Let’s look at how you can maximize these opportunities:

  1. Understand Your Customers: The first step is to get to know your customers, who they are, what they need and how you can best meet those needs. A customer segmentation and profiling tool is a great starting point for this activity.
  2. Identify Cross-Selling Opportunities: Once you understand your customers better, it’s easier to identify where cross-selling opportunities exist. Look at existing customer data and analyze purchasing trends to help inform your decisions about what products or services might work well as additional offerings.
  3. Offer Discounts or Bundles: Bundling products together or providing discounts on certain items can be a great incentive for customers to make additional purchases, provided the value being offered is worthwhile in their eyes.
  4. Make Suggestions in Real Time: Have the right technology in place so that you can make product suggestions when customers add an item to their shopping cart or check out page; these real-time prompts could increase sales by prompting people to purchase something they hadn’t previously considered buying.

These four tips will help you create more opportunities for cross-selling and upselling within your SaaS and ecommerce business—giving yourself a boost other businesses may not have!

Developing Engaging Content to Reach New Customers

Now that you've got your SaaS and Ecommerce product ready to go, you need engaging content in order to reach new customers.

You can create content in many different forms, such as articles, videos, podcasts, images and more. The goal is to communicate the value of your product to potential customers in a way that resonates with them.

Here are some tips for creating content that will help drive sales:

  1. Know what your target audience wants - focus on the problems they want solved and offer solutions
  2. Keep it simple - use clear language (even when talking about complex ideas) and break down long paragraphs into short sentences
  3. Be relevant - make sure the content is timely and relevant to the current situation
  4. Use visuals - add videos, photos or graphics to make it easier for people to understand what you’re saying
  5. Measure results - track customer engagement by using analytics tools and adjust as needed

Utilizing Mobile Optimization to Enhance the Customer Experience

The 8th tip to help you master the art of SaaS and Ecommerce is to utilize mobile optimization to enhance the customer experience. With the rise of technology, more and more customers are opting to shop on their phones or tablets. Therefore, it is essential that your site is optimized for mobile usage so that they can have a seamless user experience and be encouraged to come back.

Implementing Mobile Optimization

In order to make sure your site is optimized for mobile usage, there are a few steps that you should take:

  1. Make sure your website loads quickly and that all links work properly on mobile devices.
  2. Ensure that all images appear correctly and are not distorted or blurry. This means making sure all images are sized correctly for the device being used.
  3. Adjust any buttons so they are easy to use on smaller devices, such as smartphone screens, as clicking on small buttons can be difficult for some users with bigger hands or fingers.
  4. Lastly, test out your website's usability on different phones and tablets with different operating systems in order to ensure it's compatible across all platforms and devices.

By taking the time to ensure your site is able to adapt with ease across all platforms, you will be able to give customers an enjoyable experience when they use it on their phones or tablets — which will make them more likely to purchase from you in the future!

Implementing Fraud Prevention Tools to Protect Your Business

Secure your business and prevent any losses due to fraudulent activity by implementing fraud prevention tools. Fraud prevention tools monitor customer activity and help detect any suspicious activity, such as multiple orders from the same IP address or orders that exceed certain thresholds.

Some of the fraud prevention tools available to eCommerce businesses include:

  • Card Verification: Card Verification helps you determine whether a credit/debit card is real or fake by confirming that it is associated with a valid issuing bank.
  • Address Verification System (AVS): AVS verifies that the billing address provided matches what's on file with the card issuer, helping reduce the chances of fraudulent orders being placed using stolen or fake payment information.
  • 3D Secure (3DS): 3DS adds an extra layer of security to online transactions by asking customers for additional authentication details, such as a PIN code or unique one-time password when processing payments.

By leveraging these fraud prevention solutions, you can make sure your business is not exposed to risks due to unauthorized payments and help maintain maximum security at all times.


Now that you have a better understanding of the tips and tricks to make SaaS and ecommerce a success, it's time to put into practice what you have learned. Keeping up to date with the latest trends will help to make sure that you are always making the right decisions.

Make sure to use workflow automation software to help streamline your processes and keep everything organized. This will make it easier to manage your products and services, as well as keep tabs on the traffic and sales. Finally, don't forget to invest in customer service and create a customer-centric experience. All of these tips will help you to build a successful SaaS and ecommerce business.

5 Out-of-the-Box Digital Marketing Strategies for your SaaS Business

5 Out-of-the-Box Digital Marketing Strategies for your SaaS Business

Every other article on digital marketing sings praises of SEO, paid ads, and social media marketing. These are important strategies that should not be overlooked. But you already knew that and are probably tired of hearing the same.

The problem is that almost every marketer on the planet is adhering to these strategies. If you want an edge over your competitors, you need to use all the obvious strategies and then some. Well, that’s what this article is about, the extra mile.

These marketing strategies may be well-known but have not become commonplace yet. You can be one of the early adopters to use these out-of-the-box marketing strategies for your SaaS product and succeed.

1. Webinars

Hosting webinars is a great way to attract audiences toward your SaaS product. According to research by Cloud Income, 73% of marketers have found webinars to be effective tools for generating quality leads. It is especially beneficial for B2B SaaS products. In fact, about 61% of the webinars are hosted by B2B companies.

You can host webinars on a variety of topics that are relevant to your target audience. The topics that address customer pain points and provide solutions usually generate better conversion.


You can also host webinars to discuss market research, technological advancement in the industry, best practices, industry news, and so on. People associate webinars with thought leadership and you should establish your position as such when you host webinars for your SaaS products.

Webinars are also useful for various stages of SaaS product management from audience analysis to product launches and updates.

You can also use Webinars to engage your existing customers with information about the industry, product updates, use cases, success stories, and so on. You can also conduct surveys during the webinars for marketing research, audience analysis, or customer satisfaction.

2. Referral Program

The biggest advantage of referral programs over other forms of digital marketing is that it brings in relevant and quality leads. Your customers act as quality filters for the campaign. Because referral leads come through recommendations, they are more likely to convert into customers. 

Referral programs are not only great for customer acquisition but also for customer retention. Research by Finance Online shows that referred customers are 18% more loyal and offer 16% higher lifetime value compared to other customers. Customers gained through referrals have a camaraderie with the people who made the recommendation. This point of similarity makes both parties more likely to stick to your brand.

To develop an effective referral program, you will need to pick the right incentive for your existing customer and the people who join you through their recommendations. You should also focus on making the recommendation process as quick and easy as possible.


You can design messages, graphics, social media posts, or emails for the recommender. The message must look like one-to-one communication instead of an advertisement.

3. Marketing with Comparison Pages

This marketing strategy specifically targets bottom-of-the-funnel audiences and people frustrated with competitors’ products. But first, you will need to create impactful comparison pages for each of your competitors.


You can then use these as landing pages for a variety of high-intent search terms that are intended for your competitors. For instance, your product’s name is X and your competitor’s product name is Y. In this case you can target keywords like “X vs Y”, “Y alternatives”, “X and Y comparison” and “Y reviews”.

If SEO is taking time, you can use paid search ads to target these keywords and win customers from the grasp of your competitors. You can also use comparison pages as a reply to comments, social media posts, forum queries, and reviews about you or your competitor.

4. Meme Content Marketing

Simply put, memes are concepts, behaviors, observations, or ideas that are spread on the internet in the form of images, videos, text, or GIFs. The majority of memes originate from pop-culture media such as films, television, music videos, sports, or news.

The popularity of memes comes from familiarity with the reference. They are usually memorable and relatable. That is why they make such good carriers for marketing messages. Meme content marketing is especially useful if you are targeting a young audience.

According to Global Web Index, Gen-Z and Millennials have expressed more interest in seeing memes compared to videos and reviews from influencers.

You can continue to create serious and valuable marketing content. But adding memes in between will spice up the overall appeal of your content marketing channels. The most important thing to remember is that memes should be funny, relatable, and based on a popularly known reference.

The majority of popular memes also convey acute observations and truths about the behavior of individuals or organizations. You can build memes around the peculiarities of your audience, their pain points, inside jokes about the profession, and so on.

While memes may have a great conversion rate, they are very useful for brand awareness and social media engagement.

5. Micro-Influencer Marketing

While it can be expensive to hire major influencers to promote your SaaS products, micro-influencers can serve as an efficient alternative. Micro-influencers are usually up-and-coming content creators with a significant following, though not as large as celebrities.

The majority of influencers operate in a particular niche and have a dedicated audience. Instead of casting the net wide with influencers, you can target audiences in specific niches through micro-influencers.

All you need to do is find influencers that cater to your target audience and promote your SaaS product through them. For instance, if you are promoting software for medical records, you can employ influencers that cater to doctors and medical students.

Micro-influencers charge less than major ones and many of them might also collaborate with you in exchange for freebies or giveaways for their audience. As their audience count is on the rise, you can develop long-term collaborations at the price of the small audience so that you get the most benefits when their audience grows.

Keep Tracking Performance for Better Results

Regardless of the marketing strategy you adopt for your SaaS product, you must always keep an eye on its performance. The best marketing strategy is to keep optimizing your campaigns based on performance metrics.

How to Create a Profitable SaaS Marketing Funnel

How to Create a Profitable SaaS Marketing Funnel

Without a well-thought-out marketing funnel, your efforts to promote your SaaS product won’t be nearly as effective. The funnel will help you direct traffic, so to speak, and understand why certain users have converted while others have not. 

In order to be effective, every marketing funnel needs to be based on as much business-specific data as possible. If you are just starting out, use industry benchmarks to guide your funnel creation. However, you’ll likely need to tweak your expectations along the way, as concrete data starts pouring in. 

Identify the Proper Stages 

You will first need to identify each stage of your sales funnel. Most of them have three: awareness, consideration, and conversion. Others also have interest, intent, and evaluation stages. 

You will need to know what each stage means specifically for your business. For example, perhaps most potential leads will jump right into the consideration stage if your brand is a household name. Slack, for instance, is such a brand. Even if you’ve never used it, chances are you’ve heard of it. 

Map out as much as you can about each stage and the audience that comprises it. The better you understand them, the more effective the funnel will be. 

Don’t forget that leads can skip stages and that they can also go back a stage, especially if they have not engaged with your brand for a while. 

Understand What Each Stage Needs 

You will then need to create a specific type of content for each stage of the funnel. People who are already familiar with your brand won’t want to hear about what it can do in general terms. They will want to know the specifics and will need a more detailed and information-packed approach. 

Don’t forget to also consider how you will market each of these content pieces and where. Top-of-the-funnel content needs to rank well so that even people who’ve never heard of your brand can find it. Content targeting audiences in the awareness or evaluation stage can be served on your social media as well, for example. 

There will be a certain amount of overlap, as certain visitors in a later stage will also want to read your content aimed at top-of-the-funnel leads. However, don’t make the mistake of trying to appeal to this minority too. Stick to your designated audience and stage. 

Choose Your Metrics and KPIs

In order to measure the success of your efforts, you will need to set certain metrics and KPIs. Monitoring practically all of them will be practically impossible, so always limit yourself to support your business goals (more on that in a bit). 

For example, if you are trying to achieve more on a budget, your ad spend and cost per acquisition will be more important. If you want to raise brand awareness, you will want to monitor your social mentions. If you want to rank better, impressions will matter more. 

Try your best to ignore the metrics that don’t play into your overarching goals, even if they are underperforming. You will need a lot of effort to keep all of them going strong at all times. 

Set Your Goals

If your business is new, try not to set very specific figures for it. Once you see how your pages are performing and how each marketing tactic is working, you can start assigning numbers to each goal. 

What you should do instead is consider goals in more general terms: you want to sell more of a specific product, you want more email subscribers, you want a certain percentage of repeat customers, and so on. 

Align the metrics we’ve discussed above with said goals, and understand how a figure supports the goal. 

Know How to Reach Each Goal 

And now, for the fun part, and the most important part of creating a profitable SaaS marketing funnel: understand how the funnel actually works and what it takes to guide each lead from one stage to the next. 

You’ve set your goals and you have the metrics to support them. You know your stages, and you know what you need to deliver in each. How each stage leads into the lower one is key. 

When creating content for the top of your funnel, make sure there is a clear path forward. An email signup CTA is a good first step. When writing content for the middle of the funnel, ensure that it’s very easy to convert from there. Mention a specific product and link to other pieces of content that provide more information. 

There’s a very useful feature in Google Analytics, called “content drilldown,” which you can use. It will show you the journey your users take on your website. You’ll know where they’ve exited, so you can then improve that page to ensure people move further down the funnel.

Understand Where Sales and Marketing Meet 

Finally, you need to ensure that your sales and marketing efforts are aligned. These two teams are often at odds with each other, and you are missing valuable opportunities as a result. 

For example, if you are currently working on a specific feature of your tool and it may currently be a bit sluggish, don’t let the marketing team promote it. If you have added a new feature, make sure your marketing efforts reflect it. If your marketing team knows your customers have a certain question, let the sales team know so they can address it on time. 

If you are outsourcing your marketing, make sure to only work with good SaaS link building companies. They will already have plenty of experience in managing these two sides of the digital coin, and they can make a project run much more smoothly.

Wrapping Up 

Creating a profitable SaaS funnel can be a challenge. Know that you will need to keep tweaking it as you learn more about your audience and as you monitor how the first one is performing. As long as you are flexible about it, you will be successful in the long run.

How Saas Video Marketing Is Different Than Other Types Of Marketing?

How SaaS Video Marketing Is Different Than Other Types Of Marketing?

If you'll ask any SaaS marketer how SaaS video marketing differs from other businesses, the answer will be the same — SaaS video marketing is comparatively very challenging.

If you've landed upon this blog, you must be wondering the same thing. 

This brings us to the question - Why is it so?

Why is SaaS video marketing more challenging? Why is it different from other video marketing strategies?

Don't worry! By the conclusion of this blog, you'll be clear about the significant differences between SaaS marketing and other types of marketing. 

So, let's dive in! 

Why Is Saas Video Marketing Different?

  1. It’s not a one-time sale with SaaS

When you buy a mobile phone, you only need to pay once and that's it. You won't have to pay again after some time. But, with SaaS businesses, the customers have to constantly pay at a constant interval —monthly, annually, bi-annually, etc. 

It is a constant effort to make customers pay again and again, which makes SaaS video marketing very different from other marketing. SaaS businesses need to create multiple videos for each product —from explainers to educational videos. Therefore, SaaS businesses often hire the best company for saas animation videos to create videos.

SaaS video marketing has to regularly promote the value and benefits of the service to motivate customers to update their subscriptions, every time. 

  1. Free products are good for SaaS businesses

How often have you seen businesses give free products? A few samples at retail stores are common. But have you seen Apple give out free iPhones or Samsung giving free TVs to promote sales? 

Never heard of that, have you?

That's because free products for these types of businesses are a direct road to losses. 

But, this is where SaaS marketing is different. While free products can be harmful to other marketers, free trials for SaaS are very advantageous. By offering free trials, SaaS businesses can attract a vast customer share. 

Free trials are one of the most proven strategies of customer acquisition for SaaS businesses. Through the freemium model, you're letting customers test out some features of your SaaS product. And if the customers found it useful, they'll sign up for the subscription. 

Furthermore, customers easily sign up for free trials. So, highlighting free subscriptions in your videos can make a significant difference to the conversion rate. 

  1. The sales cycle is relatively short

SaaS can have an incredibly short sales cycle. Typically when customers want a SaaS, they want it right away. The process is fairly quick — they’ll conduct online research, compare features and prices, check reviews, discuss with friends, watch demos, and sign up for the service. 

Yes, this could happen over a period of days. But, it usually happens in a matter of hours. Whereas, the sales cycle of other products is very long. Some B2B sales cycles can take years. But for SaaS, the time period is relatively short. 

Why is it so short? The buyer is already aware of the problem. Furthermore, the online accessibility of SaaS encourages quick purchasing decisions. In the ever-changing world of technology, most customers sign up for a SaaS if it meets their current needs.

While SaaS subscriptions aren't always impulsed purchases, they don't always rely on a lengthy back and forth. To be effective, your SaaS video marketing efforts should have an instant attraction and reach a large number of users.

Though, some SaaS products could take time as long as 1 month when the cost goes up and it involved a board of directors to finalize the deal. 

  1. Customers are long term

Purchasing a product or even an application is usually a one-time thing. For example, suppose you’re purchasing a phone. You won’t be buying a new phone for many years unless an abnormal scenario occurs. And even if you purchase a new phone, it will be an upgraded model. 

But with SaaS business, customers are signing up for the long run. Approximately, 80% of your revenue comes from existing customers. That is why retention is critical for SaaS marketers more than others. 

It’s easier to acquire customers for SaaS businesses through attractive videos. But it’s not easy to retain customers after a subscription ends. Customers can easily switch to a brand offering the same service at a cheaper price. 

Therefore, a major part of your SaaS video marketing strategies should be focused on retention. This is where SaaS explainer videos can help. Explainer videos can highlight how the SaaS can help customers. The biggest benefit of a SaaS explainer video for your business is that it can help you retain customers.  

Here’s how you can focus your marketing on customer retention -

  • Make customer onboarding a priority.
  • Interact with viewers regularly.
  • Provide extensive customer support through videos.
  • Create educational videos related to your SaaS product.
  • Optimize pricing for existing customers.
  1. You’re selling a service, not a product

The biggest difference between SaaS marketing and other marketing is that —there’s no physical product in SaaS. 

Normally, other marketing strategies are focused on product features, appearance, and usability. But, in SaaS marketing, the focus is on how the service helps customers and what it does. 

Not sure what I mean? Let’s understand this using examples. 

Here’s a promotional video for Apple’s new MacBook Air -

The new MacBook Air | Supercharged by M2 | Apple

You can see that the video is completely centered around its features. The video highlights that the laptop is light and thin has a magical keyboard and a 1080 p camera. 

It doesn’t have to touch upon why these features are beneficial to the customers. 

But, SaaS marketing videos cannot highlight the feature of their product. Instead, they accentuate the benefits the SaaS can provide to customers. 

How? Let’s understand through this promotional video created for Google Cloud -

Google Cloud Machine Learning

You can see how easily the narrator was able to motivate customers to try the service, without even showing the software. Instead, the narrator talked about the pain points of the customer and how Google Cloud’s machine learning can ease it. 

  1. It’s hard to make complex services seem engaging

With other B2C and B2B businesses, it is easier to attract and engage the audience with amazing visuals of a product. But with SaaS marketing, the lack of physical existence can make it hard to engage customers.

In addition, the customers aren’t well-versed with the technicalities of your SaaS. Therefore, your products can seem otherworldly to them.

That is why SaaS businesses majorly use video marketing to engage customers. 

  1. Constant customer support is vital

As we've already seen —your customers aren't experts in the niche. Customers need videos and modules to learn how the product works even before purchasing. That is why they constantly need support from your side to understand the SaaS better. 

In addition, SaaS software is updated regularly. The new updates can be confusing to the users. This leads them to reach out to customer service more often than other businesses. Therefore, with SaaS businesses customer support should be provided 24/7.

Many businesses include customer support videos in their SaaS marketing strategies

Whereas with other products, customer support is touched upon after acquisition. For example, you're not going to check customer support videos before purchasing a TV. But, you might need to contact customer support before purchasing a SaaS. 


The business model and even the product of SaaS businesses are very different from others. With SaaS, the same software is being sold regularly to the same customer. Therefore, SaaS marketers have to continuously win over the same clients through new ways. 

Author Bio

Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.

4 Useful Tactics to Build a Winning PR Strategy for Your B2B SaaS Startup

4 Useful Tactics to Build a Winning PR Strategy for Your B2B SaaS Startup

What’s the first thing that comes to your mind when you think about PR? If you’re like most business owners, chances are you’re already busy listing all the news publications where you want your brand to get featured.

But in today’s internet-savvy world, getting media coverage from traditional outlets isn’t enough. You need to define a rock-solid PR strategy that utilizes modern digital marketing channels, such as search engines and social media platforms.

It’s all the more crucial when you’re running a B2B SaaS company. Unlike a B2C business, you can’t attract potential buyers simply by promoting your products. Instead, you need to establish brand awareness, credibility, and reputation. Also, you have to earn the trust of target buyers before they’re ready to make a purchase decision.

That’s where PR services step into the picture. They help you build an omnichannel PR strategy that takes your brand to your target audience at the right time.

In this blog, we’ll outline a few useful PR tactics for your B2B SaaS business. Let’s dive right in.

1. Establish Thought Leadership

Here’s the thing - whether you’re building the next big CRM platform or project management tool, the internet is already flooded with similar SaaS applications. Pitching your product or brand to a journalist won’t be enough to get the media coverage you want.

A wiser alternative is to publish thought leadership content and position your brand as an industry authority. The idea is to reinforce your reputation in such a way that it automatically attracts journalists and media outlets to your brand.

But how do you accomplish that?

Start by creating original content that’s packed with data and insights that are relevant to your industry. For instance, if you’re launching a new applicant tracking system, you could publish a well-researched report on how the recruitment landscape will change post-COVID.

Make sure the report includes accurate and up-to-date statistics sourced from employers and recruitment firms across the globe. Also, you can cater to a larger audience by including data from different industries.

Apart from industry analysis, you can also publish case studies, whitepapers, and market research reports that’ll provide value to your target audience. As you continue to publish such insightful content, journalists will start perceiving your brand as a thought leader.

That’ll make it easier for you to grab their attention with a pitch. If you’re lucky, a journalist might even cite one of your reports or case studies in their articles.

2. Harness Newsjacking

Newsjacking is the practice of capitalizing on current or trending news to bring your brand to the limelight. In other words, it’s about identifying trending events or news related to your industry and putting your spin on it.

If you’re already working with a PR services firm, they’ll help you identify the latest viral news that could be relevant to your brand. Also, they’ll help you weave your product/brand into the established narrative.

Additionally, you should keep an eye on different social media platforms, particularly Twitter and LinkedIn, to identify any major breakthroughs in your industry. 

One of the recent examples of newsjacking is Google’s Year in Search 2020 recap video.

Instead of simply highlighting the year’s search trends, Google used artistic contributions to create a narrative about how the pandemic has influenced our interactions with the internet.

3. Sign Up on HARO

HARO or Help a Reporter Out is an online platform that journalists use to find credible and genuine sources. You can use that to your advantage by signing up as a source on HARO. Once you register, you’ll be prompted to select the categories you’re interested in. Make sure you choose categories that are relevant to your industry.

Next, you’ll start receiving daily emails that contain queries from different journalists. Keep an eye out for queries that your company has already addressed through thought leadership content. Make sure you include the link to relevant content assets whenever you’re reaching out to a journalist with any information.

4. Focus on Long-Standing Relationships

One of the biggest mistakes that SaaS businesses make is to reach out to a journalist out of the blue. Cold emails are a thing of the past. Even the most compelling pitch will fail to grab eyeballs if the recipient isn’t familiar with your brand.

A more effective approach is to build a rapport with your target journalists before sending your pitch. Engage with their content by sharing and commenting on their articles. Also, follow them on social media, and actively engage with their posts. It’s a great way to initiate a conversation before connecting with them via email.

Closing Thoughts

A well-defined PR strategy will go a long way to amplify brand awareness and help you win the trust of potential buyers. Leverage new-age platforms, such as HARO, Twitter, and LinkedIn, to connect with the right journalists. Also, create and publish original thought leadership content to build credibility.

increase your saas product sales

9 Actionable Ways to Increase Your SaaS Product Sales

Do you want to boost the sales for your Software as a Service (SaaS)? 

Here's the thing: The SaaS industry has a predicted global revenue of $113.1 billion this year. Without a doubt, the opportunity is massive, and this is the perfect time to seize that. Otherwise, you are missing out on making your SaaS business grow. 

Nonetheless, the SaaS industry is a highly competitive marketplace. Therefore, there may be other SaaS companies wanting to attract your target users. 

That's why, if you want to work on your SaaS sales, you should create a unique value proposition. You should also be applying the best strategies to grow your current customer base. 

After all, there's no point in selling a software product or service if you couldn't make money out of it. 

In this post, you will discover ten actionable ways on how you can boost your SaaS product sales: 

Allow Users to Use a Free Trial

Offering a free trial is one of the best ways you can sell your SaaS products. 

After your launch, you should keep your free sign-ups and provide a free trial period. As much as possible, do not place restrictions on the functionalities. Nonetheless, keep your free trial period short. 

You should also never force your visitors to sign up using their credit card details. Get rid of all credit card information on the sign-up form. 

The likelihood of losing sign-ups and conversions is high. Simply because prospects won't be interested in sharing payment details at this stage. 

Focus on Design and User Engagement

Most of your site visitors will prefer simple, professional-looking, and soothing-colored UIs. Otherwise, visitors won't find anything interesting from your site and leave and abandon their carts. 

So, come up with a simple web design for your online store and integrate three-click rules. 

Using these three-click rules makes it a lot more accessible for your visitors to find the right place in just three clicks. You can use relevant and high-resolution imagery to make it easier to understand and clearer. 

Also, come up with killer and catchy headings, and well as compelling call-to-actions (CTAs).

Your product should also be fully responsive. That's because approximately 60% of users today are using their smartphones. 

That said, utilize a multilingual feature and make loading pages faster. Doing so ensures that you are keeping your SaaS users engaged, helping you boost your revenues. 

Cite Your Application Software in Blog Posts

Blogging is another excellent growth strategy that helps you improve brand awareness. 

It allows you to create and develop helpful content which connects and resonates with your readers. 

Here are the other benefits of blogging:

  • Blogging is a low-cost strategy
  • It helps drive organic traffic and boost your SEO rankings
  • Generate leads
  • Enhance direct sales
  • Create a community made up of a loyal audience and attracting potential clients
  • Encourage high-quality inbound links
  • Build your brand authority
  • Blogging is an ideal medium for sharing in-depth materials.

Leverage Influencer Marketing

Influencer marketing is one of the best SaaS strategies out there. That's because influencers have the power to drive targeted traffic on your site and product pages. It also brings in more leads and sales. 

In the same way, influencer marketing is vital as it's equivalent to modern word-of-mouth marketing. Modern-day consumers will always trust the recommendations of credible people. Meaning, buyers trust influencers. 

Usually, influencers have a better understanding of customers' needs. As such, they can help you get your message across.

Most influencers have already built long-term relationships, allowing them to gain their trust. That's why investing in influential marketing is essential.

But more than that, you should check whether these influencers interact with their followers. Engagement is better than follower count, after all.

Use this strategy as an excellent tool to scale your SaaS business. 

Reduce Churn the Right Way

As a SaaS company, you also need to track your churn rates. Churn rates are defined as the percentage of customers who decide they want to leave your product in a specific period. 

A decreased churn rate means that you have a valuable product, and you have a high lifetime value (LTV). 

When it comes to discussing sales performance, you shouldn't take churn for granted and measure it at a time that will fit you best. 

Go After Competitors' Branded Keywords in PPC

A great tactic for driving quick awareness to your SaaS and increasing sales is to come up in search results for your competitors' branded searches. For example, you could go after a branded search for "Basecamp" if you were a competing project management software like TeamWork. This PPC tip is considered to be middle of the funnel and can attract potential buyers who are familiar with your competitors but not you. A good add-on tactic to this strategy is to create versus landing pages where you compare your competitors' features side-by-side with yours to show why you are a better SaaS option.

A/B Test Key Pages

In the same way, you should also do regular A/B tests for all your primary and high-traffic pages. 

There are free, handy tools that you can use, like Google Analytics. This tool can help you monitor all your existing and new users' activity. Set your funnels, and look for any leak points on your page so that you can modify them accordingly. 

Driving tons of traffic via paid promotions and marketing is easier but costly. Instead, you can go with regular testing and analysis of your pages to optimize sales. 

Conduct Short Hyper-Focused Product Demos

One of the biggest mistakes start-ups make is pitch their products in long, incredibly drawn-out product demos. 

Rather than piquing the interest of viewers, they do mundane training sessions that bore viewers. 

Your product demos should provide your viewers a clear and concise idea of why they should get your product in the first place. 

Demos make selling SaaS, or a product or service, much more accessible. 

Invest in SEO and SMO

Investing in both SEO and SMO allows you to boost your SaaS product sales. 

Search engine optimization (SEO) plays a crucial role in bringing in visitors and prospects via keywords. This means that you're giving your SaaS a chance to appear on relevant search terms. And if your SaaS is a mobile app, you should also consider App Store Optimization (ASO). 

Social Media Optimization (SMO), on the other hand, will help you reach millions of users on the internet. Work on your engagement on popular social networks. This can include having an engaging Instagram page, active Facebook group, or a popular Twitter account.

You can also run social media ads, although it can be costly. So, consider your budget first.

Stay Updated

Innovation is the very core of the SaaS industry. That's why you and your customer reps should be able to successfully demonstrate a desire for learning and adapt quickly to change. 

The more fluent you and your team are with the latest trends and technology, the better. 

As mentioned earlier, there is fierce competition in the SaaS industry. Things can move forward and quickly. Use these tactics to help you boost your SaaS product sales. Hopefully, this will help you move your sales rates forward, raising your revenues in the process. 

How to Accelerate Your SaaS Product Adoption

How to Accelerate Your SaaS Product Adoption (5 Easy Ways)

Does your software company have a new product and struggle to get consumers to adopt it? Understandably, product adoption is a challenge most SaaS brands face, particularly those new to the industry.

You want users to use your product to increase sales and revenue continually. For this, your primary objective is for consumers to embrace your SaaS product. 

However, irrespective of the business model or marketing strategy you employ, you will accomplish your goal when users find your product delightful and make it a primary part of their daily life.

Thus, how can you make consumers switch products and convert them to product adopters and paying customers? How can you impress users and give them that delightful moment? 

To address those questions, you need to understand the stages of product adoption and the associated principles. You can sum up the process of getting consumers to switch products or services and start to use your brand in six stages. 

What are the Six Stages of Product Adoption?

It takes a multifunctional approach and effort to convince consumers to switch from their comfort zone and start using your product. You have to walk them through the feature adoption stages, or sales funnel to help users understand the values your product brings to the table.

During the final stages of their journey, consumers can decide to buy or reject what you're offering. After that stage, they may renew their subscriptions and extend their customer lifetime value (CLV) if they find the aha moment.

  1. Awareness: The user becomes aware of your offerings
  2. Interest: He shows interest and researches further to gather more information
  3. Evaluation/Trial: Based on the collected data, he decides to examine the product and consider all vital factors. Then, he tests the service and makes comparisons with other alternatives. This stage determines whether he converts (pay for the product/service) or not.
  4. Adoption/Conversion: With his understanding of how your product or service works and the value it provides, he switches products and invests in your offer.
  5. Retention: Here's the stage where you got people to use your product; they experience the aha moment and become repeat users by renewing their purchase or subscription plans. 
  6. Brand Ambassador: After a user tests your offer, experience the aha moment, he invests in your creation. Thus, your new customers will gladly tell others about it. They use various means, including social media, to brag about their new commodity or service.

Why is Knowing the Stages of Product Adoption Important?

Knowing these journey stages enables you to accelerate the adoption and sales techniques to establish good business bonds with prospects. It also helps you move users forward in their journey and amplify their adoption stage.

With knowledge of a user's journey, you can use customized marketing content to walk him down the funnel to conversion and advocate.

Moreover, understanding the adoption stages is essential because it lets you visualize the buyer's journey from the first touchpoint of awareness to the final conversion point. As a result, you can segment users according to their adoption stage.

That way, you can provide personalized messages and support to each group stage with better ROIs. Besides, with knowledge of the settings, you can seamlessly examine your marketing strategy, pinpoint your strength and weaknesses, and make improvements where necessary.

How to Speed Up Product Adoption for Your SaaS Business

Accelerating product adoption enormously influences consumer engagement, sales, and retention. But it would help if you put effort into getting users to the aha moment as soon as possible to achieve your goal. This article shares five practical marketing strategies to accelerate the adoption of your SaaS product.

1. Make first-time User Experience Impressive

A user's first-time experience is critical because it defines the entire experience for the user after the first encounter. The first impression is the deciding factor to whether the prospect develops a habit of using your product or services daily or not.

Thus, you must prove the value of your offering asap to get consumers coming back to your products or services daily. So, demonstrate the importance, user-friendliness, and efficiency of using the asset to meet your objective compared to other alternatives.

You can create different marketing content, including in-app tutorials, how-to guides, or onboarding emails to demonstrate the importance of using your product. Even if the subject matter is complex, use tutorials to create a straight path that illustrates the product's value proposition and ease of use.

It helps simplify customer onboarding and gives first-time users impressive experiences (the aha moment) that lead to adoption and conversion. 

2. Refine Customer Onboarding and Make it Constant

There's no guarantee that if users purchase your product, signup, or pay for your services, they will keep using your merchandise. There's every likelihood that some users may not find the aha moment in the onboarding.

Product onboarding is a crucial part of speeding your SaaS adoption process. It enables new users to learn about a product's features and lets the existing customer understand how to use new features. 

So, you need to enhance customer onboarding and keep it constant because the first signup or subscription is not the end of it. Your product or services continues to evolve; as one feature becomes obsolete, your company develops new ones and gets users to adopt them. 

In other words, your onboarding must evolve to improve the user experience (UX). So, let consumers seamlessly walk through your onboarding flow with experiences that speaks directly to their objectives.

For example, Omnisend, a platform for email marketing, SMS, and marketing automation, created a simplified user onboarding system. New customers only need to sign up with their Shopify or email account without a credit card.

Omnisend's onboarding approach smooths out any possible friction point and creates a flawless UX. Since there's no credit card needed during the signup process, more people will gladly create free accounts to try the product or service.

*Important* Consumers may want to adopt your services for various reasons. So, accelerate product adoption by using customer data to personalize user onboarding based on particular needs.

3. Use Blog Post Writing to Increase Product Adoption

What is one of the most effective ways to generate buzz for your products? Blog content writing. Blogging allows you to increase organic search traffic and drive new readers to your blog, thereby boosting search visibility and awareness.

When you put your offer in front of the right people, you will attract new users and retain existing customers. But you must write about topics that relate to your product or service and wisely state your offer. 

It's a win-win content marketing hack because readers get to know what you're offering and learn how it can make their lives better. For example, you can write a "guide on how to use your product" or develop related topics and gently mention how your service can help users. 

That way, you're covering a topic that connects with what you're selling and incorporating your product's value. In other words, you're using tactical content marketing to promote your product. For instance, Ty Magnin's blog post about how HubSpot carry out product launch is an ideal example of how to mention your product in blog articles. 

While discussing how in-app announcements are vital for a successful product launch, Ty disclosed that HubSpot uses his product (Appcues) to get consumers to activate its new features. 

Thus, he indirectly promotes his services by telling readers the value of his product. You can use a similar approach to increase adoption via article writing. Show how others benefit from it and how it will help your audience. But to achieve your product adoption goal via blogging, it'd help develop a reverse outline.

A regular outline guides your processes and content structure to engage readers. But according to Writers Per Hour, a reverse method will generate much better ROIs. Therefore, use these tools to drive product adoption.

4. Use Contextual Email Marketing to Re-engage Users 

Contextual email marketing for SaaS is a valuable tool that will help you boost new user activation or product adoption. It allows you to engage new and inactive users outside of the app and get them to adopt your offer. 

According to subscribers' data, savvy marketers customize these emails to recipients' needs. It considers consumers' behavior, location/geolocation, past purchases, and more.

Besides, contextual emails have two primary benefits:

  1. Personalized email content: Your contacts' details let you send personalized appropriate email content that targets recipients' pain points.
  2. Improved email performance: Targeting consumers' needs enables you to send emails that align with users' interests at each stage of the adoption process.

By sending a fitting email campaign to the target, you stimulate attention and further interest in the service. However, note that this process requires email automation.

Thus, use your desired tool to create and automate a series of emails to educate users and nurture them from the first touchpoint to conversion. The email sequence should include a welcome campaign and a succession of emails to help provoke user interest in the product.

Your welcome email will trigger a succession of supporting emails relative to the user's in-app behavior. Let's see an example of contextual email series.

Contextual Email Marketing Example

For the records, you can also apply this email marketing strategy (contextual email) to other business models, including service businesses. In this example, Karolina (my email address for experimenting with various offers) signed up for Tom's email course on making money on Medium. 

Here's a welcome email from Tom that leads to a series of contextual emails:

The welcome email activated a succession of email campaigns that supported the first one. These messages educate Karolina about Tom's offer and bring her closer to paying for his digital product.

Contextual email string example:

These emails have one primary goal—to convert the recipient from lead to adopter or repeat customer. This email hack is efficient because it lets you set off particular messages aligned with the customer's in-app activities.

Consequently, increase product adoption by transmitting your messages to contextual user operations. It helps boost product acceptance because recipients will likely open emails that remind them of prior activities. 

How to Boost Customer Experience With Contextual Email Marketing

Understandably, users may not find the satisfaction they need from using your product or service during onboarding. This experience may lead to them not coming back to try the offer. Otherwise stated, a terrible user experience (UX) will prevent people from using your services. So, how do you bring them back to have a look and show interest?

For this, contextual email marketing comes in handy. Here's what to do:

  1. Select the stage of the adoption journey to focus
  2. Concentrate recipients' pressing needs
  3. Create a sustained path for your email campaign
  4. Establish the tags, events, scores, and other elements for a successful campaign
  5. Establish your objective and key performance indicators (KPIs) to gauge your success
  6. Create your email sequence and automate your campaigns
  7. Split test your emails for optimal results

5. Demonstrate Your Product's Value With Personalized Trials

Free trials effectively onboard users because they allow consumers to experience the product personally. They get to see what's in it for them before converting to paying customers. 

But in most cases, consumers may not find their aha moment during the trial period. Hence, how can you get them back to use your product? For this, you need to employ personalized trials systems.

According to Accenture, over 90% of consumers will readily do business with a brand that recognizes them and provides relevant products and recommendations. Why? Because such organizations use personalized trial marketing based on consumer data and interactions. It makes users feel special. 

When you give users a solid customer experience (aha moment) from the beginning, they're more likely to come back to use your product. Therefore, give users value earlier to boost adoption.

A typical example of a brand that provides value earlier with a personalized trial is Calm's meditation app. The software's onboarding introduces users to the meditation app by asking a personalized chain of questions.

Image source via Calm App

The answers help Calm better understand users and allow the software to segment consumers according to interests, objectives, and other factors. As a result, the meditation app uses the corresponding answers to personalize users' experiences. How? 

Based on consumers' preferences (goals and interests), the app can provide users with personalized onboarding structures that accurately spotlight what they intend to accomplish.

Image source via Calm App

Thus, the meditation app demonstrates its value quickly via relevant queries and customized results that create terrific first impressions. These unique impressions give users the aha moment (satisfying user experiences) that opens the way for sustained adoption. Consequently, people who went through the onboarding system become repeat users and loyal customers.

Are You Ready to Increase User Adoption?

Increasing consumer adoption of your SaaS product is not rocket science. You only need to apply a result-driven product adoption strategy to get more people using your products or services.

The product adoption framework above is a simple structure that shows how to increase user adoption. Therefore, apply these product adoption tips to get more people to switch products. What other tips can you add to this article to benefit our readers? Please, tell us in the below section!

About the author

Moss Clement is an expert business writer for B2B SaaS brands and individual digital marketers. He is also a content strategist at Moss Media and blogger at Writers Per Hour. He works closely with B2B marketers, helping small & medium-size businesses build their online presence and brand reputation with SEO-friendly content that drives organic traffic and converts. Reach out to him if you need help with content writing. You can connect with him on Twitter and LinkedIn.

6 Proven Paid Marketing Channels for SaaS Companies 2021

6 Proven Paid Marketing Channels for SaaS Companies 2021

Top SaaS marketing departments often rely on paid, owned, and earned media for their inbound marketing strategies. This is because paid marketing channels offer a vast and effective channel where great content can bring the desired results. 

This blog has identified the top proven paid marketing channels SaaS organizations can use for their marketing efforts. Alternatively, you can work with a competent software marketing specialist to get the best output possible

1. Paid Search

Most of Google’s revenue is sourced from advertising. This is not strange, considering how effective the system is in directing qualified visitors to your website. Software marketing specialists often rely on paid search because it is cheaper and effective. It usually takes a fraction of the paid media budget while delivering sterling results. 

Auction-based platforms like Bing Ads and Google Ads are easy to use. You can easily set up or modify ads, bids, and budgets. You can check blogs on Google Ads for more insight. 

2. Display Ads

Display ads can help drive a lot of relevant awareness to your SaaS product. It even gets more effective when you can finetune your keywords list to ensure your ads are displayed to only the qualified prospects. Display ads have been around for a long time, but it is gradually losing its relevancy with the advent of ad-blocking software and integrations. If this technology continues to grow in popularity, this digital marketing channel might not be the best for midsize SaaS companies. 

3. Retargeting

Google’s and Facebook’s proprietary retargeting technology displays your ads to prospects even after leaving your website. You only need to set up a tracking pixel on your website. You can also get the most out of retargeting by creating ads suited to the buyer’s journey of your target audience. Similar to the creation of call-to-action (CTA) buttons, you need top-notch ads that convince visitors to return to your website to download your latest offer. However, while at it, do not disturb your website visitors with your remarketing ads. To do this, limit the number of times your retargeting ads are shown to them off your website. 

4. Social Ads

Over the last few years, social media has grown from a networking tool to a marketing gold mine. The growth has been reflected both in the marketing results and the returns of the companies involved. Any top SaaS marketing specialist can easily drive conversions from LinkedIn, Twitter, and Facebook, using social ads. The best part is that these ads require a lesser budget to return impressive leads and traffic. With just $20 or $50 a week, you can get excellent results. However, you must develop a proper knowledge of these platforms to get the best out of them. There are specific targeting tools for Twitter, Linked In, Facebook, and Instagram, which you can use to get your ads to the face of your prospects. 

5. Paid Content Delivery

Paid content discovery is another proven paid marketing channel a SaaS company should adopt. Most websites out there have the “related articles” column, usually at the bottom and sidebar of the website. This widget often contains links to other websites. This setup is essentially a paid content discovery. The primary role of paid content discovery is to promote your blog articles on similar widget types on other sites. There are several top names in this niche, but Outbrain and Taboola readily come to mind. 

The charges for this paid marketing channel are usually on a cost-per-click basis. Experts have accessed the different features of the Moz paid content discovery technology and found out that promoting the highest-converting blog/educational content will guarantee the best returns via this channel. 

You can easily pick out these URLs by running an attribution report or a similar conversion report in Google Analytics and HubSpot. 

6. Video Promotion

Online videos are now more popular than ever. Prospects now prefer to watch videos of products and services to reading ads in newspapers or even on blogs. Most marketers have adopted online video ads as their go-to advertising medium, especially for paid promotion. There are several video ad platforms out there, but YouTube is the most preferred because of its flexibility and rich features.

For instance, YouTube allows you to overlay ads on your videos or boost your own video rankings with Google Ads for video. You can also run your video ads just before your actual video plays on YouTube. You can use Google Ads for video to boost your video post, provided you do not have videos that will keep your visitors watching your YouTube video. With this, you can increase your video views, especially from users searching for a certain type of video. The Google Ads for video platform runs on a setup that is similar to creating a text-based Google Ads. 

Finally, whether you are trying out a few of these proven paid marketing strategies or all of them, you can rest assured of getting the desired results. Are you currently using any of them? Tell us about your experience and results in the comments. 

How to Scale your SaaS Business in 2021

How to Scale your SaaS Business in 2021

Want to scale your business? Growing your business needs proper planning to target your audience and increasing the value of your products. A SaaS business should concentrate on finding an issue and how their service solves the problem during the pre-start-up period. Bear in mind that there are many phases in the lifecycle of a Software-As-A-Service (SaaS) provider.

One of the most searched market prospects is a software as a service. In this fast-paced market, people searching for their next service job or even their next business plan will gain useful skills and experience. Let us see some of the growth hacking tips to scale your SaaS businesses.

Awareness About Your Product/Business

Users must be knowledgeable of the product in order for it to expand exponentially. And having access to a world-class college programme will benefit. Create excitement about your product on social media platforms like Facebook, Instagram, LinkedIn, Twitter, etc. Create Social media accounts and run with company ideas, product types, updates about new features or new products.

APIs for 3rd incorporation are available on many of the main social media platforms. It's basically fairly simple to integrate the product with your users' most popular social media platforms with a little thinking. You should make it incredibly simple for customers to refer their mates to your product at the most fundamental level.

Transparent Blogging

Blogs about your company will highlight your company’s product and its service for your customers. Before buying any product or service many people go through reviews and product details before buying it. Writing product blogs can help your company to be transparent towards your customers.

The blog for your business is the most powerful platform for ensuring accountability. You should frequently blog about trends and activities in your own market, as well as taking a buyer persona-oriented, problem-solving attitude to blog.

Create an FAQ Section

Creating an FAQ (Frequently Asked Questions) section can really help out to take customer reviews, queries. Reviewing and answering the queries will build trust factors within the client owner relationship. Ensure that everybody on the staff is keeping track of all the queries clients and prospects ask them during the day, and maintain a running total of how many times they're listed. The most often asked questions will then be added to your FAQ page.

For each FAQ getting its own page, there's a better chance for sites to score well in organic search results like Google's. It also cuts down on the amount of time the sales/customer support reps waste answering the same queries and builds confidence, which leads to further conversions.

Use of Referral Code Technique

User referrals can be a very effective way to expand the user base. You will maximise your viral coefficient and work towards a turning point of explosive growth by optimising your referral method. Using the referral code technique can gradually help you to invite more customers from referrals. This is one of the best techniques to increase customer base and sales. Customers getting discounts on customer referral can increase chances of more invitations and referrals. 

New Product or Update

You must give people a good excuse to give you their email address if you wish them to join your mailing list.

The ability to access your blog's contents is a strong excuse, but your readers might get the same advantage by viewing your site once a week. We need to give them an exclusive deal to increase conversions. The content update popup appears in this situation.

Using blog subscription pop-ups to advertise exclusive content instead of the regular blog content. Create exclusive guides and tools for blog readers only, and watch the conversion rates soar.

 Suitable Partnership with other Businesses

Nothing beats a big discount to get people in the door. By collaborating with other SaaS companies, you can combine your advertising efforts and develop a compelling package of discounted services.

You will draw a lot of targeted traffic to your company by working with similar (but not competing) companies, and giving them a good reason to sign up with you.

For Eg:- Apple-Mastercard, Uber- Spotify.

Combine Your Product With Social Media APIs

APIs for third-party incorporation are available on many of the main social media platforms. It's basically fairly simple to integrate the product with your users' most popular social media platforms with a little thinking.

You can make it pretty simple for users to refer their friends to your service at a most basic level, but with a little ingenuity, you can also use your software to build user groups, post user-generated content and awards , and even simplify the signup process by integrating social media data.

  Improve pricing Strategy

Discounting will be integrated into the price system of most SaaS companies, and it will be used as an additional mechanism for closing important transactions. Importantly, data on the amount and types of discounts you offer will help you fine-tune and develop your pricing plan.

You can figure out how successful the current price is by looking at which of your pricing levels provides the most and least discounts. You should lift the price without protest (or lack of sales) if one of your selling tiers generates 0 discounts; if another produces a hundred discounts, you'd be better off lowering the price.

Try these hacks for your business growth. Do comment down your personal hack of increasing your SaaS business.

Author’s Bio:

Hardeep Singh Is The Founder of Skyracle indian IT Company.

IIT Kharagpur Speaker, Growth Hacker, Startup, and Digital Marketing Consultant having more than 10 years of experience. He played a key part in developing online marketing strategies for many startups/businesses and increasing their annual revenue by more than fourfold. Follow on Linkedin