How to Scale your SaaS Business in 2021

How to Scale your SaaS Business in 2021


Want to scale your business? Growing your business needs proper planning to target your audience and increasing the value of your products. A SaaS business should concentrate on finding an issue and how their service solves the problem during the pre-start-up period. Bear in mind that there are many phases in the lifecycle of a Software-As-A-Service (SaaS) provider.

One of the most searched market prospects is a software as a service. In this fast-paced market, people searching for their next service job or even their next business plan will gain useful skills and experience. Let us see some of the growth hacking tips to scale your SaaS businesses.

Awareness About Your Product/Business

Users must be knowledgeable of the product in order for it to expand exponentially. And having access to a world-class college programme will benefit. Create excitement about your product on social media platforms like Facebook, Instagram, LinkedIn, Twitter, etc. Create Social media accounts and run with company ideas, product types, updates about new features or new products.

APIs for 3rd incorporation are available on many of the main social media platforms. It’s basically fairly simple to integrate the product with your users’ most popular social media platforms with a little thinking. You should make it incredibly simple for customers to refer their mates to your product at the most fundamental level.

Transparent Blogging

Blogs about your company will highlight your company’s product and its service for your customers. Before buying any product or service many people go through reviews and product details before buying it. Writing product blogs can help your company to be transparent towards your customers.

The blog for your business is the most powerful platform for ensuring accountability. You should frequently blog about trends and activities in your own market, as well as taking a buyer persona-oriented, problem-solving attitude to blog.

Create an FAQ Section

Creating an FAQ (Frequently Asked Questions) section can really help out to take customer reviews, queries. Reviewing and answering the queries will build trust factors within the client owner relationship. Ensure that everybody on the staff is keeping track of all the queries clients and prospects ask them during the day, and maintain a running total of how many times they’re listed. The most often asked questions will then be added to your FAQ page.

For each FAQ getting its own page, there’s a better chance for sites to score well in organic search results like Google’s. It also cuts down on the amount of time the sales/customer support reps waste answering the same queries and builds confidence, which leads to further conversions.

Use of Referral Code Technique

User referrals can be a very effective way to expand the user base. You will maximise your viral coefficient and work towards a turning point of explosive growth by optimising your referral method. Using the referral code technique can gradually help you to invite more customers from referrals. This is one of the best techniques to increase customer base and sales. Customers getting discounts on customer referral can increase chances of more invitations and referrals. 

New Product or Update

You must give people a good excuse to give you their email address if you wish them to join your mailing list.

The ability to access your blog’s contents is a strong excuse, but your readers might get the same advantage by viewing your site once a week. We need to give them an exclusive deal to increase conversions. The content update popup appears in this situation.

Using blog subscription pop-ups to advertise exclusive content instead of the regular blog content. Create exclusive guides and tools for blog readers only, and watch the conversion rates soar.

 Suitable Partnership with other Businesses

Nothing beats a big discount to get people in the door. By collaborating with other SaaS companies, you can combine your advertising efforts and develop a compelling package of discounted services.

You will draw a lot of targeted traffic to your company by working with similar (but not competing) companies, and giving them a good reason to sign up with you.

For Eg:- Apple-Mastercard, Uber- Spotify.

Combine Your Product With Social Media APIs

APIs for third-party incorporation are available on many of the main social media platforms. It’s basically fairly simple to integrate the product with your users’ most popular social media platforms with a little thinking.

You can make it pretty simple for users to refer their friends to your service at a most basic level, but with a little ingenuity, you can also use your software to build user groups, post user-generated content and awards , and even simplify the signup process by integrating social media data.

  Improve pricing Strategy

Discounting will be integrated into the price system of most SaaS companies, and it will be used as an additional mechanism for closing important transactions. Importantly, data on the amount and types of discounts you offer will help you fine-tune and develop your pricing plan.

You can figure out how successful the current price is by looking at which of your pricing levels provides the most and least discounts. You should lift the price without protest (or lack of sales) if one of your selling tiers generates 0 discounts; if another produces a hundred discounts, you’d be better off lowering the price.

Try these hacks for your business growth. Do comment down your personal hack of increasing your SaaS business.

Author’s Bio:

Hardeep Singh Is The Founder of Skyracle indian IT Company.

IIT Kharagpur Speaker, Growth Hacker, Startup, and Digital Marketing Consultant having more than 10 years of experience. He played a key part in developing online marketing strategies for many startups/businesses and increasing their annual revenue by more than fourfold. Follow on Linkedin