5 Ways to Use Presentation Folders in a Digital Marketing Company
In a digital marketing company, presentation folders play a vital role in showcasing the services offered to clients more coherently and professionally. Outlining your services in presentation folders can make a big difference in your digital marketing strategy and success.
For presentation folders, design is paramount, as this will inform how your potential clients perceive your digital marketing services. Work closely with the right design team to create the most appealing presentation folders that best represent your company.
Make sure you include as many features as possible, such as lamination, extra-thick paper, pockets, and high-quality logos that align with your brand to impress your customers and clients. And a captivating design and coherent message will make a difference in those all-important first impressions.
Also, print your past and current customer testimonials of those who were happy with your digital marketing services. Testimonials can be the decisive factor in why prospects select your company and your services.
Now let’s learn more about the five roles presentation folders can play in a digital marketing company.
Different Ways of Using Presentation Folders for Digital Marketing Agencies
- Presentations and Seminars
To present your information in brochures during presentations and seminars, you will need a cohesive, professionally packaged message. For your clients to understand the full range of your services, you will need to be concise yet comprehensive in the information you convey.
You can use presentation folder inserts with customizable pockets, vivid colors, and different size options that are specific to your needs. Personalize your folders with your preferred logo and taglines.
Reinforced folders are also available. These folders are reusable and highly durable, with more flexibility of use.
During seminars, you can meet many potential clients. Make sure your presentation folder is appealing and easily understandable; it will help you close the deal.
- Showcasing Your Services
In a digital marketing company, presentation folder booklets are necessary for showcasing your services, including any additional information for customers to learn more about the services offered.
A crucial piece will always be the graphic design, which needs to be appealing and professional. It is possible to hire low-cost freelance designers from sites like Fiverr, who can design excellent presentation folder booklets.
Suppose you need to communicate with business partners, founders, and business owners at a trade show. A presentation folder booklet could be beneficial in giving a visual representation of your services, combined with an in-depth conversation to facilitate the deal.
The presentation folder booklet also includes more detail, such as location, social media handles, specific events, helpful guides, and contact information. It can keep your customers informed and confident in your services.
- Training New Digital Marketing Employees
When a new employee joins your digital marketing company, the many processes and procedures required to learn can be daunting. Training presentation folders can help your employees go through the onboarding process much more smoothly.
These folders would make it easier to digest all the pertinent information about each work process. A professional and branded presentation folder helps navigate training materials more quickly, emphasizing critical points.
In a digital marketing company, training presentation folders help new employees grasp crucial concepts. Many find that it is easier to learn from presentation folders compared to training videos.
There are custom templates that digital marketing companies can use to design training presentation folders. It is a cost-effective option, reducing the time for employees to learn new information. In contrast, training videos can take considerably more time.
- Boosting Sales
Custom presentation folders can serve your digital marketing goal of branding and scale your growth by boosting sales. Compile and organize your presentation folder materials to derive the most benefit from them.
When a prospect reviews your well-designed presentation folder, forming their first impression, it can only help you close the deal. Boosting your sales depends on your customers gaining a positive attitude toward your services.
Presentation folders are a cost-effective way to boost sales. You can give the folder as a welcome pack to your guests and potential customers that are likely to be interested in hiring your digital marketing services.
Boosting your sales also depends on personalizing your presentation folders to suit the needs of your clients. Be sure to understand what services a prospect may require and provide a presentation folder customized to their specifications.
- Save Money On Promotional Costs
Digital marketing is expensive, especially when you deal with a large target audience. Presentation folders can help you promote your services more efficiently and at a lower cost when compared to social media ads.
Potential customers can come from sources like events or conferences. Pitch them with an appealing presentation folder that further cuts your costs and delivers the information about your digital marketing services most effectively.
Custom presentation folders are considered one of the best promotional methods, as per the users’ answers posted in Quora. The only costs involved in making presentation folders are the design and printing; other than that, there are no additional costs involved.
Your digital marketing company would look more professional and organized with a custom presentation folder. Using this promotional method strategically can help close more deals and enhance your digital marketing business.
Final Thoughts
As we have described above, your digital marketing business will benefit from the strategic use of presentation folders. You can include as much additional information as necessary to showcase your services to their best advantage.
You can design presentation folders using Canva, which has a range of templates available in their database. There are templates available in most of the categories you search for, and you can add many elements and graphics which will be suitable.
Be sure to use branded colors, correct sizing, high-quality images, and proofread for any grammatical errors. Give clear direction on the design of your presentation folder and create a folder that best exemplifies your digital marketing company.
How to Deliver a Successful Business Presentation
Think of some of the greatest orators you have ever had the opportunity to listen to. Martin Luther King, Barack Obama, Winston Churchill, and Nelson Mandela may quickly come to mind. You cannot help but marvel at the eloquence, confidence, and subject knowledge they seem to have.
Imagine the said individuals delivering a business presentation. Wouldn't you love to be in that room? Some of the most outstanding presenters truly seem to have the ability to sell sand in the desert.
Now here is the good news, you can, with a bit of practice, perfect your presentation skills. We will show you how in our article below.
- Prepare Well For the Presentation
One of the biggest mistakes is not to prepare well for the presentation. Start by getting an intimate knowledge of the subject matter. Do as much research as you possibly can to cover your bases. The audience looks at you as the expert. If you fumble, mumble and seem to have a jumbled thought process, you lose credibility.
When putting together the presentation, take advantage of the tools you have at hand. PowerPoint slides, for example, are excellent for business presentations. There is so much you can do to increase engagement with your content.
Slideshows add visual interest. You have the option of using images and audiovisual content in the slides. Best of all, you do not have to create the slides from scratch. There are tons of professional PowerPoint, Keynote and Google Slides templates that you can customize as you wish.
The rule of thumb is to stick to the 10/20/30 rule. That means:-
- You should have a maximum of 10 slides. You must capture the essence of the problem and the solution. Also, talk about steps to achieving the solution, timelines, and the summary.
- 20 minutes is sufficient time to present what is on the slides. The truth is no one wants to sit through a long presentation. You will lose the attention of your audiences once they start to feel boredom creeping in.
- 30 refers to the font size. You don't want the people sitting at the back of the room straining because you decided to use a small font.
If you need to, prepare cue cards for essential things you need to remember. Don't have too much information on the slides. Remember, you want the audience to listen to you. If they have to read the slides for themselves, you might as well email them the presentation and save everyone some time.
Quick tip. Research the audience because it will determine how you do the presentation. If the presentation is for younger audiences, you can get a bit creative. Animations, fancy fonts, loud colors, and 'cool' images will work well.
For older or more professional groups, the slides need to be simple and clean. The same applies to the fonts you opt for.
- Practice Your Presentation
A couple of things happen when you do not practice your presentation. You may keep referring to the slides because you cannot remember what is on them. In other cases, you read everything, word for word. You spend the entire session looking at your laptop and not the listeners.
The audience sees you as unprepared, and they will disengage. When you finally look up, half the room will be empty. The ones who stay behind will be busy on their phones or taking a snooze.
Stand in front of a mirror and imagine you are in a room full of listeners. Now go through the presentation as you would. Think about it much like a rehearsal before the main play.
After practicing a couple of times, it is time to do it in front of someone who can give feedback. Now is the time to call in that friend who has no filter when it comes to honesty.
If you are a boss, do not call in a junior team member. He will not be able to give feedback due to fear of reprisal.
- Develop a Presence
Have you ever met an individual who walks into a room, and time seems to stand still for a moment? They have such a presence that everyone immediately notices. Yet, if you were to try and pinpoint what it was about the person, you may not even be able to do it.
Presence is not about physical size. A diminutive person could still elicit the same reaction. Rather, it is a combination of factors, including grooming, confidence, and self-awareness. Such individuals shake hands firmly while looking you straight in the eyes.
Here are some things that will help you with this.
- Take time in picking your wardrobe. If presenting to business executives, a nice suit, tie and shoes are a must. For Gen Z or millennials, you can tone it down a little to fit in better. A nice jacket and a pair of jeans could work. For this, we go back to the point of researching your audiences.
- Pay attention to grooming. Trim your beard, nails, and hair. Go easy on the cologne and perfume.
- Watch out for telltale signs of nervousness, like shifting from foot to foot. It will distract the people listening to you. Do not focus on the nervousness because it will only increase it. Think happy thoughts, like landing the deal. And, please do not forget to breathe; you can get excellent breathing techniques from the millions of yoga tutorials on YouTube.
- Maintain eye contact. You will always find 2 or 3 listeners who are friendly. Focus on them for a confidence boost. But, occasionally, shift your gaze to include everyone else.
- Tell Stories with the Presentation
Telling stories in a business presentation may sound weird. After all, you are supposed to maintain a touch of professionalism throughout. But, some of the greatest presenters sprinkle colorful anecdotes in the delivery. You achieve a couple of things by doing this.
- It keeps the presentation more interesting
- You've been an aspect of relatability in whatever you're talking about. Relatability brings out an emotional aspect that will help to maintain top-of-mind awareness in the listeners
- Audiences will find it easier to visualize what you're saying
- The right stories can help build connections that will simplify your message
But, you must be careful about the stories you choose to share. Understand your audience well and pick the right one. The stories you share with your buddies in the bar should stay there.
Talking about your drunken shenanigans over the weekend may be entertaining. However, it could leave an awful impression, which you may find hard to recover from.
- Do Not Try to Sound Too Smart
The consensus within the room is that you are the expert. That should be enough validation without you trying to be too clever. Some people come across as arrogant with how they speak. It almost sounds like they are talking down to the listeners.
Use language that is easy to understand. Swearing or vulgar language is something you may want to avoid.
Unless necessary, avoid subjects that could bring up controversies such as religion or politics. Do not express opinions on things that have nothing to do with the presentation. Your stand on the LGBT community will not be relevant to investors looking to buy into the construction business.
- Allow for Interaction with the Audiences
Some people may argue that interacting with the audience during a presentation may take too much time. But, we all know the value of a conversation in increasing engagement.
You can borrow a bit from some of the preachers or comedians. Ask questions that can elicit responses like yes or no. You want them to agree or even disagree with you.
The comedian Katt Williams has an interesting way of talking to the audience. He sometimes delivers a line that ends with a question. In waiting for the answer, he then tells them, .don't worry, I'll wait… and then he pauses for some time. Within that lull, audience members talk amongst themselves, laugh, and even clap.
- Make Time for a Q &A Session
At the end of the presentation, it is critical to have a Q&A session. For this, it is imperative that you have a deep knowledge of the subject matter. It also helps to develop a list of questions that you think your audiences are likely to ask.
A good idea is to collect several questions and then answer them at once. It saves time and helps avoid repetition, which is common with some audiences.
It is ok to be honest if you do not know the answer to a particular question. You can defer it to someone else within your group who may have the right information. You could also promise to email the answer once you clarify the issues.
Final Thoughts
The basics of preparing for a business presentation are pretty simple. Prepare well, know your subject matter/audiences, and practice. Take advantage of resources like PowerPoint templates to prepare your slides. You want professional-looking slides that allow you to communicate your message.
Pitch Perfect Presentation Skills — Best Ally for Digital Marketing
Many people do not realize that they can be good speech writers and presenters. Yet every professional needs to master the art of speaking in front of a group of people. If you're an entrepreneur, you'll need to present to clients, investors, partners, etc., at one point in life.
That makes it vital to learn how to present a powerful pitch. The easiest way to learn this for most people is by enrolling in a training course. However, learning isn't enough but practicing and honing your skill is. This article has some of the skills you need to be a good perfect pitch presenter.
Let's take a look.
Start Strong
The beginning of your presentation is very critical in giving you the desired results. According to researchers, a human being's attention span doesn't stretch past 5 minutes. Therefore, you should take this time to impress and keep your audience with you for the rest of the period.
Grabbing your audience's attention is as easy as starting strong. Avoid wasting time on introducing yourself and go directly into your presentation. There are several ways you can grab their attention, for instance, using images, videos, anecdotes, etc.
Make a Good First Impression
The impression you make the first time you climb on stage will determine how the rest of the presentation will be. Although you should go straight to the point, you can spare a minute to introduce yourself quickly. You can also introduce the rest of the presenters if you are not alone.
It would also help if you made an impression with your dressing.
It has to be appropriate for the occasion and make you look professional. How you stand in front of the crowd and control the session also says a lot about you. In general, you should demonstrate your knowledge and leadership abilities.
Understand Your Client
Source: Pixabay
Knowing who you're presenting to can make a massive difference in how you present your pitch. It is vital to identify and understand who your audience will be and what their needs are. Know their pain points beforehand and start with addressing them from the onset of your presentation.
It would be best to display your expertise on the topic at hand. Make the listeners understand that you have the solution to their problems. Prepare with facts and figures from reliable sources to strengthen your arguments. That way, they will trust you and be confident with what you say.
Keep It Simple
Complicating a presentation is one big undoing for pitch-perfect presenters. It is vital to understand the key takeaways that you'd like your audience to leave with. Keeping your message short and focusing mainly on these takeaways will give you the best results. Use simple language to pass your message.
Writing down the points you'd like to capture in your pitch will make the difference. State your key message upfront and take a few minutes to give valuable information about it. You should leave out any point that won't add value or help you reach your goals.
Connect with Your Audience
Connecting with your audience is a critical skill for any pitch-perfect presenter. Your prospects will have a connection with your business if they feel that you care about their needs. Thus, it would help if you did all you can to show that you intend to ensure you both win in the end.
Showing confidence in what you're doing will also make a difference for you. Do not look or feel anxious or nervous once you're on stage. Besides, it would be best if you were honest about what you already know of their business.
Various courses can help you become a better presenter with great skills. You may enroll in soft skills training courses to learn how you can connect with your audience better. For example, influencing skills training can help you become a persuasive speaker. To know how to manage your time during your presentation for speaking and receiving questions, you can take a time management course. A refresher course on these skills is definitely a good idea.
Tell Stories
Source: Pixabay
Stories have a powerful way of convincing and educating people. Including them in your presentation will make it engaging and will also make it easy to pass information. Humans naturally respond well to positive stories, and you need to ensure that the stories you tell contain positive messages.
It would help if you also made sure that the stories relate to the topic at hand. The more related they will be, the better your audience can recall your presentation's key points. A good presentation should also come up like a story. Make sure it tells a story about your business.
Implement the 10-20-30 Rule
This rule will guarantee you the best results you can expect from a presentation. As a presenter, you need to ensure that your presentation doesn't have more than 10 slides. It would help if you also created it to be less than 20 minutes in length to avoid tiring your audience.
The last bit is making sure that it uses 30 points or more fonts. A good combination of these three elements will help you not to bore your audience or overload them with information. Besides, it will help you engage them and pass the message briefly and clearly.
Use Non-verbal Cues
Communication takes different forms – verbal or non-verbal. According to research, 75% of people's communication is non-verbal. Besides using your voice, you must know how to use your body correctly to pass a message. Thus, it helps to avoid things that could hinder you from non-verbal communication.
For instance, you can avoid things like crossed arms as they prevent you from using gestures. It is also vital to use non-verbal cues confidently when passing a message. Try to be as natural as possible with your communication. That way, you will be more professional and eloquent throughout your presentation.
Conclusion
There're so many skills that you need to become a good pitch-perfect presenter. Of course, creating amazing content and following a clear structure can result in the best pitch. Now how you implement your perfect pitch will determine whether it brings in the desired outcome or not.
The skills mentioned above are critical for everyone looking to learn pitch-perfect presentation. Follow them keenly to lead your next presentation to success.
How to create engaging presentations
Paul Campbell is the founder and directors of the Purple Patch Group, a business that started life as an event agency in London over ten years ago. Through years of live events experience on both sides of the fence, managing them, and sitting front row, Paul and fellow other director Holly created the Presentation Experts. A specialist design agency focusing on creating outstanding presentations for live events, speakers, and other events visuals. To find out more about them and see some of their work visit their website below.