A group of people working with laptops and tablets

Startup Strategies to Attract and Hire Tech Talent


Nowadays, tech talent is needed in any company, not only in tech companies. More and more companies are looking for tech talent to meet their company’s IT needs, and tech companies are setting the bar high by offering great benefits and salaries to their tech career employees.

For a startup, it can be a difficult task to find the right tech talent that fits the specific technology needs of your company. That’s why we explain a little more about how you can put into practice some strategies to attract the tech talent you need.

Hiring Tips for Tech Positions in a Startup

Here are some tips that can be very useful when hiring tech talent for your startup. We know it’s not an easy task, but it might be easier for you to attract the tech talent you need if you put these tips into practice.

Diverse and Inclusive Workforce

Including inclusion and diversity strategies will help your startup expand the range of tech talent being considered for a job opening. This type of strategy helps attract a large pool of talent who find it important that the company they work for includes these strategies.

One of the forms of inclusion you can practice is to consider tech talent based on their skills rather than their university degree. One of the options is to consider candidates who have coding bootcamps certificates and evaluate them on their skills and knowledge rather than their experience.

Online coding bootcamps are a good option to consider candidates because, in this sense, they offer in-depth training in a specific area of technology and practical knowledge based on real-life applications. General Assembly is a recognized bootcamp that offers courses in data science, web development, and digital marketing. Its students achieve success in their professional careers.

Valuable Benefits

Although large tech companies offer high salaries and very good benefits, it is not impossible for a startup to keep up with those benefits for its employees. Some of the perks that may not even cost you anything are remote work or the number of days off. If you want to take a step forward, you can also help your team gain new skills with remote training such as online coding bootcamps.

Offering attractive benefits will help you draw attention to your company and maintain an engaged and satisfied workforce. There are many ideas you can practice, such as having coffee in the office, allowing pets, and gym memberships, among many others.

Share your Startup’s Technological Efforts 

It is important that you show the advancements and strategies that your startup implements in the tech field. By sharing these efforts on social networks or on the company’s website, the tech talent you attract will be able to learn about these campaigns.

Working together with your company’s marketing department or with a company like Adlibweb that offers digital marketing services that include: 

  • Digital marketing strategies
  • Content creation management
  • Web design
  • Technical SEO

This will help you run successful campaigns to communicate what you want in the technology field and attract the right tech talent.

Passive Candidates and Open Applications

Passive candidates are those who are not actively looking for a new job. This is the type of candidate you should be prepared to hire when the opportunity arises.

On the other hand, open applications refer to the talent applications on your website, where they can send you their resume and a description of the type of job they want to do for your startup. Maybe at the time that application is sent you don’t need that employee, but you’ll have the information stored in case you need it at some point.

Virtual Jobs

Consider hiring employees from anywhere in the world, even if your startup is focused on a specific location. Tech talent will almost always have the ability to work online. Considering candidates from anywhere in the world will greatly expand your chances of finding the employee you are looking for.

In addition to the many benefits of having remote employees, it’ll be easier to find them and they can contribute greatly to your startup’s growth.