According to the all-new Global Mobile Consumer Trends Report, 2020, published by MoEngage- Healthcare and Education Apps are the MVPs of mobile consumption- In Q2, 2020, Health & Fitness apps saw an increase of 45.66% in the number of global mobile app downloads from Q1, 2020.
The report identifies data patterns of 1.5 billion mobile app users spread across 5 different geographical regions. Data in this specific report reflects consumer confidence trends in different industries in Q2 2020.
A look at the Global Industry Radar shows Edtech, Banking & Fintech, and Healthcare & Fitness have seen steady growth in both DAU & Downloads in Q2, 2020(April to June).
Edtech Apps keep up the Momentum
- Globally, edtech apps have seen an increase in DAU (22.39%), downloads (34.14%), frequency of usage (31.18%) and the average session duration (2.73%).
- Southeast Asia saw the biggest jump in the average session duration (3.80%), whereas the Middle East and North Africa region is the only one to have seen a decrease in the average session duration (-2.03%).
Health and Fitness Apps are on a High
Healthcare and Education Apps are the MVPs of mobile consumption- In Q2, 2020, Health & Fitness apps saw an increase of 45.66% in the number of global mobile app downloads from Q1, 2020.
- Global rise in downloads of fitness apps in Q2 vs Q1 was 45.66%.
- The boost to global downloads of fitness apps in Q2 globally was driven majorly by India (156.73%), which translated to 58 million active users.
- Global rise in daily active users of fitness apps in Q2 vs Q1 was 24.04%.
Media & Entertainment Apps Stay Steady
- Countries in the Middle East and North Africa, Europe and the Americas had the highest number of new users for video streaming (OTT video) apps.
- The Middle East and North African region has seen the highest increase in downloads (19.72%), which is higher than the global average (16.80%).
- Growth in user activity was the highest in Europe (6.06%), followed by the Americas (5.45%).
With the lockdown lifted, there is no guessing people are still wary of stepping out and resuming activities like before. This has resulted in a strong permanent shift in user behavior which has forced marketers to look at their engagement strategy and rethink their approach. While the digitally savvy industries such as Media & Entertainment, Social Media, E-commerce, Food Delivery and Gaming continue to grow in strength, with 4 months left in this year, these trends may remain the same.