If there’s anything pretty much every social media expert agrees on, it’s the importance of good content.

Advertising budget or not, if you want to truly get the most from social media marketing, you have to have something interesting to share with your audience. Sounds simple; make good content, be better at social media.

Sure, simple in theory, but who has the time and resources to constantly create new, interesting, and engaging content every single day? That’s where being smart with images and media comes in. Here are some tips I’ve found handy for all those times when I need something quick and effective to get people interacting on social. Finding images Before we get into how to use them, it’s important to think about a few things when picking your images. One of the single most important things to consider is whether or not you actually have permission to use the image you’ve chosen. It’s common on social media for people to share images without checking whether they’ve actually got the right to use them, but a little bit of caution and due diligence helps make sure the image creator is treated with respect and you don’t put your business at risk of legal action for using someone’s else’s work without permission. Photos from Humankind collection on Envato Elements. There are free options which vary wildly in quality and how much freedom you have to use them in your creative projects. Some of these will require you to […]

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