Implementing Motion Graphics to Improve Website Engagement

Implementing Motion Graphics to Improve Website Engagement

If you are looking for some innovative ways to make your business website more engaging, motion graphics is one of the best web design strategies to follow this year. Modern consumers are smart enough, they need personalized user experience when they land on your website. When users find motion graphics on your websites, chances are they will stay longer on your website. There are many businesses that are leveraging motion graphics to make their website more interactive. Integrating motion into web design can help your business website receive massive traffic. 

One of the biggest challenges for many marketers is to catch the attention of more customers. As today’s consumers have dwindling attention spans that have made it more difficult to keep their attention for long. Using motion graphics in your web design can help marketers to provide a great UX and improve your digital brand.

In order to stay ahead of the curve, it is important to include animations in your web design and catch the interest of a wider audience. If you are thinking of adding animations to your website design, here are a few effective ways to make the most of this technology.

Why Designers Should Use Motion Graphics?

Motion graphics are a smart addition to your website. They are modern, interactive and can make your business website visually impressive. The use of motion graphics will not only help you increase user engagement, but it will also take your web design to a whole new level. One of the most important reasons why adding animation to your web design is a great idea is the easy implementation. Thanks to the latest technology, web designers can find a lot of innovative open-source software to create and integrate animation into their websites. Now marketers and entrepreneurs can create animated designs without any help of a professional designer.

Different Ideas to Use Motion Graphics for Your Website 

Animated Logo Design

Animated logos are all the rage. Since our eyes attract towards moving objects, adding some eye-catching magic to your logo design and transform it a from a still, boring identity to a moving and impressive brand identity. More and more businesses are following this newest design trend, it is the right time to use animated logo design in your website and showcase your brand in a truly amazing way. From 3D to rotating, stretching to expanding and transforming to reappearing logos, there are many ways to create an animated logo and take your business website to a whole new level.

Kinetic Typography

Kinetic typography or moving text is a great idea to evoke emotions in your website visitors. To improve your website design, give your static typography to life and implement animated typography in your web design. Using kinetic typography can better communicate your brand message and augment user engagement. Web designers can use moving text to tell your brand story in an impressive way to captivate your website visitors and get them to stay longer.

Add Mouseover Effects

Whether you care to believe it or not, even the smallest detail in your website design can make or break the overall user experience. Adding mouseover effects in web design is a great strategy that makes it easier for users to view more details and access the important information. In addition, adding hover effects in your website design can save a lot of space while allowing you to show more information in the smartest way possible. Functional hover animation can serve as a directional cue or navigational element, helping users to better understand the design which will eventually enhance the user experience and encourage users to click or tap a button. 

Use Interactive Forms

Being an online marketer, you want to increase the number of conversions and leads to your website to generate more sales. To achieve this goal, it is critically important to engage with your website visitors and persuade them to fill the signup form. Interactive, moving forms will not only help you obtain the basic information from the users, but it will also help you capture their interest in your brand.

Parallax Animations

Another incredible way to improve your website design and make it more interactive is parallax animations. By adding parallax animations to your website can create a 3D effect as users scroll down. They are the perfect way to engage users and create a more interactive web experience. Instead of using a static website, you can add movements on the webpage transition to convey a cohesive story that will eventually take your website design to a whole new level.  Parallax animations allow web designers to guide users from one point to the other using animations and awesome motion graphics, encouraging users to stay on the website longer and take the desired action you want them to take.

Concluding Thoughts

Whether you are a digital marketing agency, fashion brand or a SaaS business, earning more and new customers and interacting with them in the best possible way is your ultimate goal. Interactive, animated web design is the key to engage with your visitors, build trust, improve personalization, increase the conversion rate and create a better overall website experience.

If you are thinking of improving the design of your website and want to get the attention of a wider audience, try incorporating motion graphics into your web design. Using motion graphics in your website design can give your brand a competitive edge and increase your brand credibility. Hiring a professional web design agency in Dubai can help you integrate motion graphics into your website design that will make the user experience more delightful and improve your business ROI.

Author Bio

Mohammad Ali is an experienced digital marketer and a search engine marketing specialist who is currently associated with HostNoc, as senior digital marketer and brand strategist.