How to Use Video Marketing to Increase Engagement with Blog Posts

How to Use Video Marketing to Increase Engagement with Blog Posts


With so many people getting interested in blogging, doing this seems easier than ever. But, this isn’t true, especially if you know what kind of competition you’re dealing with and how many other bloggers you have to outshine if you wish to grab your audience’s attention. This is why bloggers all over the world are constantly looking into new ideas and techniques that will make them more competitive and interesting. Video marketing is one of these, and if you wish to maximize your blog’s potential and make it more appealing, this is an idea you have to consider as well. But, if you’re not sure how to do that, here are a few tips that might help you become better at video marketing and blogging in general.

Create a great text/video combination

Producing too much text is one of the most common mistakes bloggers everywhere are making every single day. Most of them believe that their readers will be happy to read everything they have to say, but this isn’t always the case. On the contrary, the majority of readers are interested in nothing but the facts, which means they don’t want too many details. That’s why lots of blog posts are simply boring and hard to digest, and breaking them up with videos is an amazing way to create an effective combination of textual and video content.

So, if your blog posts are too long, you might consider adding some useful video content from time to time. This will back your words up, help the reader digest your articles, and give them a chance to catch their breath. Your video content should be connected to your writing material, but don’t be afraid to think outside the box and introduce something new and unexpected. This will boost the readers’ engagement and make them even more interested in what comes next, and that’s the effect all bloggers are going for today.

Encourage people to spend more time with you

Different people run different blogs – some do it for fun and others try to make some money this way, and if you’re among the latter, you know that the amount of time people spend on your blog is directly connected to the amount of money you’ll make each month. This is why getting them to come back to your website as often as possible is always a great idea, but once they do that, you need to find a way to encourage them to spend more and more time reading your posts. Unfortunately, not all bloggers know how to do that, which is why their blogs aren’t as lucrative as they could be.

This is where video marketing and video content come into play. Introducing it in different sections of your website means that you’ll be able to attract different readers, and once you lure them in, you’ll encourage them to stay precisely because of your amazing and informative video material. Of course, that doesn’t mean that they’ll stop to watch every video you insert in your articles, but they’ll surely watch some of them, and that’s the best outcome you can hope for.

Showing off your creativity

One of the reasons people keep coming back to your website is because they value your opinion and want to hear what you’re going to say next. They also value your ability to tell a story and consider you to be a creative person who can get them interested in stuff they know nothing about, which is why maintaining the image of a creative blogger is so important in this day and age. And if you wish to show everyone just how creative you are, adding new video content is just the thing to do.

Most bloggers believe that creating and editing video material is a hard and challenging process, but it doesn’t have to be that way. If you find the right tools and get to know them properly, you shouldn’t have a problem doing these things. It’s important to find a free online video editor that will help you do everything yourself without wasting too much time and energy, and once you do that, you’ll be able to post new video content whenever you want!

Keep it short and sweet

It doesn’t matter what you write about and how many videos your posts have – if they’re not visually appealing and interesting, you won’t reach that many people and turn your ideas into reality. That’s why you have to learn how to create amazing video material and what it should look like.

First, don’t forget that shorter and more interesting videos are always better than those long and boring ones. Keep things concrete and focused on your intention, and try to be as original as possible. If you copy others and start stealing their ideas, your readers will notice that and stop visiting your blog, so don’t even think about doing that.

Whether you’re into doing live recording sessions, going all in and hiring actors, or sticking to simple yet effective text-based videos – keep in mind that this is the future of blogging and if you wish to engage more people than ever, start using video marketing today!

Author Bio:

Marie Nieves has been a regular writer for High Style Life since 2015 and had some guest posts on other blogs in the meantime. Right now, she is taking a break from writing about lifestyle themes, and writing more about business (supported with a degree in business management). Marie is passionate about economy, HR, personal and professional development.