How to Make a Transition into Digital Marketing for Your Real Estate Business

How to Make a Transition into Digital Marketing for Your Real Estate Business


In today’s competitive real estate market, it’s important to have the right tools available and utilized in order to help you build your business, attract clients, and close a sale faster. Luckily, there are many tools already out there that you may not have heard of that can help you manage your business better and speed up the closing process. Here are eight tips and technologies to check out.

Create a professional website

Anyone who wants to have a successful business needs to have a professional website. Whether you develop it yourself or hire someone to build it, focus on aesthetics and functionality. Make sure your site is easy to navigate, has the most recent listing information, and includes clear ways to contact you. Be sure to update it with fresh content on a regular basis.

Build a system for referrals

Once you’ve helped a client with a successful buying experience, build a system for referrals. Include information about your referral program in your emails and website so that it’s easy to find for future clients. Offer monetary compensation for referrals, a gift card to a home building supply store to assist your client with their new home, or an Amazon gift card for successful referrals.

Use an e-mail marketing campaign

Develop a strong email address database and make sure your email campaigns provide value to your recipients. Stay on top of market trends, including information about local real estate trends, and make sure your current listings are up-to-date. You could also highlight your referral bonus program so that former clients have the opportunity to send additional clients your way. 

Consider using augmented and virtual reality

While these technologies have long had a home in the gaming world, more and more consumers are looking for the chance to experience things through a virtual lens. These technologies can help you market the property as best you can, and according to House Method, are one of the best ways to help close a sale quickly.

Virtual reality technology is especially useful for buyers that are moving from out of state and buying a home off-site, or those who work full-time and don’t have the time to tour a house before offers are submitted. By giving your buyers the chance to take a virtual tour of a home from anywhere at any time, you’re quickening the time to an offer, which leads to faster closings.

Augmented reality, on the other hand, provides your buyers the opportunity to place and visually see their belongings in the home listed, connecting them to the space and potentially pushing your buyers to pull the trigger on placing an offer faster.

Implement push technology

Push notifications allow you to easily send information to your clients directly to their smartphones or desktop notifications. No need for your clients to constantly refresh listing websites or miss out on price changes or open house information. By utilizing push notifications, you can keep your clients on top of the information and listings they need and can help them close faster by getting the information first.

Become an expert in your niche

Take the time to research and pick an area that you would like to become an expert in. Share the information you’ve learned through social media channels and email marketing campaigns, and you’ll start to gain followers over time. By becoming a known expert in your field, you can attract buyers to you without having to do any additional work.

Have a strong network of closing professionals

Buyers need lenders, inspectors, painters, handymen, and movers. Have a strong network of referrals to provide to your buyers upfront to help speed up the closing process. Not only will this make the process go more smoothly, but it will also instill confidence in your buyers and lead to recommendations and more business.

Go digital for paperwork

Buyers are busy and don’t want to have to stop by the office to sign paperwork to get the ball rolling on the closing process. Transaction Management systems like Back Agent offer automated compliance workflows, and e-signature are just two of the many platforms that allow your clients to sign from afar and speed up the closing process.

Final thoughts

These are just a few ways you can help build your client base and help close sales faster, both through networking strategies and technologies. Following these simple steps not only helps you adapt to the present business innovations but also can potentially add to your repertoire to make a sale more efficient.