Are you making the best use of influencer marketing? As the world and its conversations shift to social media, consumers look to their peers for advice on purchase decisions. A study by Influencer Central showed that the buying behaviour of 81% of consumers is influenced by product reviews online.
The rise of influencers on social media presents visionary marketers with a world of opportunities. It offers a new channel for brands to engage with audiences more organically and on a larger scale. In essence, it is a hybrid of new and old marketing techniques. Taking the concept celebrity endorsements and using it in a modern content-driven world. It allows brands to spread their message by creating brand content with influencers.
To make the most of it, you’ll need an influencer marketing strategy! Read on for tips.