Digital content marketing is reaching maturity. Companies have a pressing need to ensure that their content marketing strategies and campaigns keep up with the times. More importantly, it is necessary to remember that great content is great content. The kind of technology you have in place, or the systems you implement, don’t matter if your content is not resonating with your target audience. Digital marketing is advancing and evolving, just the same way traditional publishing evolved decades ago.
Content marketing will follow the same trajectory. The only significant difference is the speed at which things will change. Many digital brands, in a bid to be more efficient, forget to be human. Whether you write on stone tablets or papyrus scrolls or are using augmented reality to pass your message; it must be relevant and interesting enough to motivate a desired reaction from the customer. From a branding perspective, generating and distributing compelling content via social media is not just important but necessary.
The key to creating a bright future for content marketing on social media is to use modern approaches that embrace being human. Below I have listed five important social media marketing practices you need to be aware of this year.