Devastating SEO fails from the front lines
Murphy’s law applies even to SEO: things will go wrong . We’ve written previously about what went wrong at our agency before we founded ContentKing and the kinds of SEO fails ContentKing catches on a daily basis. Now we’ll turn to some of the brightest SEO experts for interesting SEO fails they’ve witnessed. Location redirection gone wrong Barry Adams was hired by a client to bounce back from a failed website migration. Here’s what happened: His client moved from a country-specific domain name to a general domain name At the same time, they launched separate international sections of their site So they went from domain.nl to domain.com/nl while also launching domain.com/de , domain.com/gb , and a few more. They implemented hreflang tags , and redirects from the .nl to the .com were also in place. They thought they’d done all the necessary preparation and were good to go. They launched the new site, and their traffic just plummeted. It was a total disaster. The issue was a relatively simple, but far too frequent one: they had an automatic redirect in place based on each visitor’s IP address, where the visitor was immediately sent to the correct country version of the site. SEO fails – IP based redirects A visitor from the Netherlands would be sent to domain.com/nl ; a visitor from the United Kingdom would be sent to domain.com/gb , and so on. This IP address based redirect was present on every single page on the site. If you […]
Click here to view original web page at Devastating SEO fails from the front lines
Web and Mobile App Development Trends to Consider in 2024
As technology continues to evolve at a rapid pace, staying ahead is essential for developers and…
0 Comments8 Minutes
What Are the Top 10 Web Development Tools for Beginners?
Web development is the art of building and updating web pages that Internet users Interact with.…
0 Comments13 Minutes
Does Your Branding Need A New Look?
From time to time, it’s important and necessary to check over your branding, to ensure that it is…
0 Comments4 Minutes
Essential Skills for AI-Driven Digital Marketing
Digital marketing is changing a lot. Artificial intelligence (AI) is becoming really powerful and…
0 Comments10 Minutes
A Handbook for Crafting Outstanding Email Automation Plans
Email marketing is an essential tool for communication in digital marketing platforms. Managing…
0 Comments8 Minutes
Branding – What It Means for Your Business
Every single one of us has our own personal brand. Unique to each of us, this lies in who we are…
0 Comments5 Minutes
How to Create a successful SEO campaign, without an SEO agency
The quest for industry-leading SEO can be as financially draining as it is profitable. Despite its…
0 Comments8 Minutes
Safeguarding the Digital Realm: The Role of Machine Learning in Cybersecurity
The digital realm, an expansive network of interconnected devices and data, forms the foundation…
0 Comments8 Minutes