How to Leverage Twitter Lists for B2B Digital Marketing

How to Leverage Twitter Lists for B2B Digital Marketing
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Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. In past blog posts we have referenced using Twitter lists for both social media and SEO program initiatives. Generally speaking, these lists help organize specific target audiences in order to better focus tactics and digital marketing objectives. In this post, I plan on identifying five key areas B2B marketers can leverage Twitter lists in their digital marketing programs. Customer / Prospect Prioritization Perhaps the most obvious Twitter list, this allows our organization and our clients to identify important discussions, observations, and opportunities to connect with either customer accounts, prospects, or both. Focusing on these lists allows B2B marketers to better demonstrate the effectiveness Twitter activity has with specific sales-oriented profiles. Twitter List Examples: For a manufacturing distributor, their Twitter list helps keep in touch with the marketing managers associated with their various manufacturing partners, in order to share / distribute content, provide further social media visibility, and nurture guest post opportunities. For a channel partner program, Twitter lists help in maintaining visibility and awareness online, with a goal of generating more visibility to important product updates and strategic communications. For KoMarketing, Twitter lists help keep our team aware of important client and industry updates, content marketing developments (client-specific and competitive), and broader strategic information. SEO Link Building SEO-specific link building was one of the primary […]

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