Shutterstock Consumers today have a lot of options when it comes to shopping, and the digital marketing landscape is constantly shifting. If you truly want to boost your sales and convert more visitors into buyers, there are three easy e-commerce marketing trends you should be focusing on. 1. Personalization When is the last time you went to the doctor’s office and were greeted with, “Hello, patient #2345”? Probably never. You enter the facility with the expectation that your medical provider knows your pertinent information to ensure you have the smoothest visit possible. Your customers expect the same treatment. With the rise of AI capabilities , the most successful e-commerce sites will nail personalization, from pre-purchase ads to the entire checkout process. Personalized Emails As an e-commerce shop owner, you know how important a well-executed email strategy is to your success. But did you know that emails with a personalized subject line are 26% more likely to be opened ? Test your emails, then test them again. Most email marketing platforms give you the ability to A/B test everything from subject lines to the color of the button associated with your call to action. Also, use your customer’s first name for a more personalized greeting. "Hey, John! What do you think of that green hoodie you bought? We just got in these new shorts that would match perfectly," packs way more punch than, "Hi there. Check out our new products we think you might possibly like." Emails are a chance […]

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