CMOs and CFOs are working in harmony – but more can still be done to close the gap
CMOs and CFOs need to get along harmoniously to achieve digital transformation – that much we already know. Yet according to a new research report from Wipro Digital, the two C suites are seeing eye to eye on digital marketing budgets. The study, which was based on responses from 50 CMOs and 50 CFOs at US companies, says the two are seeing eye to eye much more than ever before. Yet it’s not all peaches and cream; 36% in the financial side said marketers’ use of click through rates and impressions would be considered ‘vanity metrics’, while a further 22% said marketing teams did not measure in terms of concrete outcomes. So what needs to be done to close this remaining gap? CMOs ‘must create a shared understanding by proving the value of their work’, according to the report. The report concedes that marketers are struggling to find the right tools to enable them to prove that value, because they aren’t able to paint a picture rather because they don’t want to. 47% of CMOs polled said they cannot use these metrics as the vendors they work with don’t have the available functionality, with 47% more saying it was difficult to find common metrics because not all vendors are able to measure in the same way. “CMOs and marketing departments are aware that martech is key to creating and delivering relevant and personalised experiences to customers. However, too many marketers are struggling with implementation and changing how they work,” […]
Diving Deeper into Online Reputation Management with the Best Tools of 2023
As a business owner in 2023, navigating the ever-evolving digital landscape can feel like walking…
0 Comments7 Minutes
Building a Profitable E-Commerce Business: Strategies for Success
In the dynamic landscape of modern business, the proliferation of e-commerce has ushered in plenty…
0 Comments9 Minutes
How Online Courses Enhance Cyber Security Skills and Knowledge
Developing Cyber Security Skills and Knowledge In today's digital world, cybersecurity skills…
0 Comments6 Minutes
What is AI Influencer Marketing?
In 2022, the influencer marketing sector witnessed a substantial rise, reaching a market size of…
0 Comments9 Minutes
Building a Brand with White-Label Website Builders
Since COVID-19 hit the world and lockdowns started, everyone has been motivated to create their…
0 Comments10 Minutes
Driving Growth to Web-based Businesses with the Help of Digital Marketing
Let’s Talk About Digital Marketing In the current digital age, businesses are turning to online…
0 Comments6 Minutes
Transforming Social Media Management: The AI Advantage in Digital Marketing
In the ever-evolving digital marketing realm, staying ahead of the curve requires a strategic…
0 Comments11 Minutes
Digital Marketing Trends in Healthcare You Should Know About
The healthcare industry is rapidly evolving, and digital marketing plays a pivotal role in shaping…
0 Comments6 Minutes