Linked Company Pages are a great source of potential leads. Not only is LinkedIn used as a recruiting platform it is also a place where you can show your knowledge and expertise as a company. It can play an important role in an inbound marketing campaign. This article gives you some great tips as to how to make that page standout form the crowd.
Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence.
LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. Beyond being a prime place to share content and flex your industry influence, LinkedIn performs 277% better than Facebook or Twitter for generating visitor-to-lead conversions. At a glance, running your LinkedIn company page might seem pretty simple. But growing an engaged following on LinkedIn is apples and oranges compared to any other social network. And given the platform’s best practices and new slew of business features, there’s perhaps no better time to revisit your LinkedIn presence.
Below we’ve broken down the anatomy of the perfect LinkedIn company page whether you’re looking to optimize your current profile or start from scratch. Creatives and copy for your LinkedIn company page First things first: businesses need to cover the basics of their profiles. Although setting up your LinkedIn company page is straightforward, there are some important decisions to make in terms of optimizing your creatives and profile copy. Choosing a company logo and cover photo Chances are you already have the creatives on deck for your company logo and cover photo. In addition to your company tagline, this is what users will see “above the fold” when checking out your business. Unlike Facebook or Twitter where you […]