How to Build the Perfect LinkedIn Company Page
Linked Company Pages are a great source of potential leads. Not only is LinkedIn used as a recruiting platform it is also a place where you can show your knowledge and expertise as a company. It can play an important role in an inbound marketing campaign. This article gives you some great tips as to how to make that page standout form the crowd.
Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence.
LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. Beyond being a prime place to share content and flex your industry influence, LinkedIn performs 277% better than Facebook or Twitter for generating visitor-to-lead conversions. At a glance, running your LinkedIn company page might seem pretty simple. But growing an engaged following on LinkedIn is apples and oranges compared to any other social network. And given the platform’s best practices and new slew of business features, there’s perhaps no better time to revisit your LinkedIn presence.
Below we’ve broken down the anatomy of the perfect LinkedIn company page whether you’re looking to optimize your current profile or start from scratch. Creatives and copy for your LinkedIn company page First things first: businesses need to cover the basics of their profiles. Although setting up your LinkedIn company page is straightforward, there are some important decisions to make in terms of optimizing your creatives and profile copy. Choosing a company logo and cover photo Chances are you already have the creatives on deck for your company logo and cover photo. In addition to your company tagline, this is what users will see “above the fold” when checking out your business. Unlike Facebook or Twitter where you […]
Click here to view original web page at How to Build the Perfect LinkedIn Company Page
Top 10 Magento 2 SEO Extensions to Boost Your Store’s Visibility
SEO is the key to a successful store! Have you ever given thought, if your store is simply…
0 Comments12 Minutes
How to Optimise Your PPC Campaigns with AI
As the methods of Internet marketing evolve, Pay-Per-Click (PPC) advertising remains one of the…
0 Comments10 Minutes
Putting Cybersecurity Under the Spotlight: How Security Audits Strengthen Your Defenses
While organizations understand the importance of cybersecurity, there is an opportunity for many…
0 Comments12 Minutes
How Marketing Agencies Can Choose the Best High-Performance SEO Tools
High-performance SEO tools combine comprehensive features, durability, speed, and accuracy. They…
0 Comments9 Minutes
Simplify the Running of Your Business With These Tips
Finding enough hours in the day to tackle all the jobs on your to-do list can be a major issue…
0 Comments4 Minutes
Best SEO Practices for Multi-Location Businesses
Businesses operating across multiple locations benefit from unique opportunities but also face…
0 Comments7 Minutes
Unveiling the 7 Essential Components for an Exceptional Website
Even a beginner can identify what makes a good website, but when it comes to building one, things…
0 Comments8 Minutes
Top Blockchain Trends to Watch in 2024
Blockchain has time and again proved its capacity to redefine many sectors and this prediction of…
0 Comments6 Minutes