How To Acquire New Digital Marketing Clientele

How To Acquire New Digital Marketing Clientele


Digital marketing firms have a lot to offer, from search engine marketing services to illuminating website design. A strong firm can take a struggling business and make it soar. It sounds too good to be true, though, so it can be a hard sell in some cases. Where can you find ready and willing clients?

The right digital marketing clients are out there, but it’s up to you to do the legwork. What are some places to find suitable clients? Here are a few ways to get new clients for your digital marketing business.

Go Local

The first thing to do when looking for digital marketing clients is to look beyond your front door. Local businesses are a gold mine for savvy businesspersons. They are always looking for opportunities to expand their businesses, so marketing is a natural extension of their business operations. Additionally, they also possess the ability to pay for such services.

Many brick-and-mortar companies often need a lot of help with marketing but are not aware of it. It is a good idea to bring educational material that can help inform your prospect about the nature of marketing for local businesses. Following a solid sales process can improve the chances of landing a new client who will be grateful for your help.

Start Blogging

One of the core channels of digital marketing is organic traffic from search engines. An online marketing blog can provide information for visitors who actively search for information on the internet. Your blog can provide the information for free, thereby establishing your brand as a trusted source. Thankful visitors can walk away happy and may return as paying customers at a later time.

Blogging is a powerful and inexpensive way to attract new clients. The sheer number of people searching on the internet for information, products, and services is mind-boggling. Even if only 1% of visitors end up buying from you, that’s still an insanely large number. Start blogging if you haven’t already started.

Expand Your Portfolio

Your portfolio is the proof that clients want to see. A strong portfolio can reassure prospects and give insight into the level of impact that your firm can provide. Many successful projects can hold the key to conversions.

Start your portfolio on any web platform your heart may desire. Upload your successful or incomplete projects for potential clients to see. Present everything in a way that makes your firm seem more professional and trustworthy. Then, refer to your portfolio as often as needed.

Interact on Social Media

There are unlimited opportunities on social media to find prospects for your digital marketing services. Almost every company has social media accounts, making it a viable way to scout for leads that can potentially turn into paying clients. It all starts with your own social media account.

Interact with potential clients through their social media accounts to break the ice. Drop comments, like their photos, favorite their posts, or even share them with your audience. The prospect will see your activities, which can warm them up for a call.

Set Up an Email Newsletter

An email newsletter is one of the best ways to make sales. People who opt into your email list trust you with their email addresses and are open to what you have to say. Once you have an email list, a simple email blast can excite recipients and get them ready to purchase.

Creating an email list is as simple as signing up for an email marketing platform, setting up a landing page, and scheduling an email newsletter to be delivered at set intervals. Grateful recipients will find it easy to part with their money.

Acquiring New Clients is Easy

New digital marketing clients are just around the corner. The right combination of effort, luck, and persistence can help your marketing firm grow from zero to hero in no time flat. Give these activities a try to improve your chances of success.