Marketing and sales are essential to the success of your tech company. This isn’t big news or anything new. However, you have to face the facts – your budget matters.
If you are like many companies, you may not have the ability to do what some of the more significant organizations do. For example, Tableau and Salesforce both spent 53% of their company’s total revenue on marketing and sales in 2014. Unfortunately, this may not be possible for you.
Even if this is the case, it does not mean you don’t have options. Even with a limited budget, you can use marketing efforts that will help you remain competitive.
Blogging to Solve a Problem
If you have an issue, regardless of if it is with customer service or coding, you have to find a solution. If you know the general solution, how do you decide among all the alternatives? After you have discovered the best option, where do you go next?
For most people, the answer is Google.
Creating blogs is a treat way to get more visitors to your website and brand. You can also tailor your blogs to target your customers at different stages of the buyer’s journey. For top-of-the-funnel leads, create blogs that are informative, engaging, and buyer-centric. For buyers at the bottom of the funnel, help readers better understand how what you offer solves the issue they are facing better than the competitions.
The focus of your blog should be on education, rather than selling. The content you create will help you become an authority in the field. Just remember, when creating blogs, you want to save the information with quality Back UPS. You do not want all this hard work to be lost.
Use Public Relations to Get Your Business’s Name Out There
Another marketing strategy for your tech company is public relations. The ROI offered by the right PR efforts can be extremely valuable. This is especially if you choose a hybrid route and combine social media, paid media, SEO, and PR.
This is another way you can position your brand as a thought leader. You can create newspaper pieces, magazine articles, and news releases about exciting or milestone events in your business. You also have the option to hire a marketing agency to help with this, but it will cost more.
Invest in Email Marketing
Using email is another great marketing strategy that your tech company can use. You can use email for many things. You can send thank you emails to people who subscribe to your newsletter and invite customers to look at another piece of content based on what is downloaded the first time. The goal is to segment your list and personalize the emails so they will target the specific segment of your subscribers.
LinkedIn is a great way to build your corporate brand and brand identity. In fact, most companies prefer LinkedIn as their social media outlet. That is because there is a large concentration of people in the tech field on this platform. When you join LinkedIn, which you should do personally and professionally, you can take part in groups, answer questions, and post articles. The goal of this is to increase your company awareness and build your business as a thought leader.
Use Organic Social Media Efforts
There are millions of businesses using social media every day. You should do it. Here, you have the opportunity to give advice, answer common questions, and provide more value. Use Facebook, Twitter, and niche-specific social media platforms to help grow your brand.
If you want to build your tech business and achieve higher levels of success, then investing in the affordable marketing efforts mentioned above is a must. Being informed and knowing what to do is the best way to ensure that your business is as successful as possible without having to spend too much on the marketing process.