With social media advertising gaining more traction, ad competition is likewise getting increasingly tighter. Thus, the decision on which platform to prioritize becomes more paramount than ever, as companies want assurance that they get the best ROI for each social media ad campaign.
Choosing which social media platform to maximize is already tricky by itself. But when you factor in the competitive environment, your different business goals, and the fact that each platform offers unique advertising and marketing opportunities, things are likely to be trickier.
Before anything else, you have to determine what goal you wish to accomplish with the particular ad campaign. Is it to drive traffic to your website? Is to increase engagement rate? Or is to boost your conversion?
Once you’ve figured that out, then you can proceed to choose what type of ad and on which social media channels to run it. Consult this social media ad cheat sheet infographic to help you decide.
If you want to use the infographic in your blog here's the link: https://www.microcreatives.com/wp-content/uploads/2017/06/MiC_infographic_v3-sd.jpg