One of the six psychological principles that explain how we behave in a certain situation Robert Cialdini, Ph.D. discussed in his book Influence: The Psychology of Persuasion is called the social proof
Basically, it means that we will know if an action or thing is right for us if there are other people who do that activity or use the same thing or product.
To better explain this, recall a time when you bought a product just because your best friend is using it and recommended it to you. That’s the principle of social proof – applied.
If you’re wondering how you can apply this principle to your online business, here are five ways you can visualize social proof shown in this infographic made with Visme that can turn your current prospects into lifetime clients.