Black Friday was commonly known as the day where retailers would go back into the “black” following a year of operating “in the red”. At a loss, in other words. The term didn’t come into widespread use until the 1980s . Since then, the day has evolved into a key event for many businesses – across both sides of the pond. 2017 online sales hit £1.39 billion in the UK alone, up 11.7% from the previous year. Every business can benefit from participating in a Black Friday promotion. There’s a significant increase in spending on Black Friday compared to normal shopping days – as much as £7000 per hour in some cases. But with so many businesses jostling for attention, your Black Friday marketing ideas need to be nothing short of spectacular.

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