More and more consumers are using voice search to perform search engine queries, find local businesses, make purchase decisions, and more. And when consumers search for local businesses with their voices, they usually engage with those businesses in the same way — by calling. Below, we’ve compiled the top statistics digital marketers need to know to succeed in tomorrow’s voice-first world.
65% of 25-49 year olds speak to their voice-enabled devices at least once per day.
The 25-49 year old demographic is the most likely to perform daily voice searches, followed closely by 18-24 year olds, and 50+ year olds, respectively. Though 25-49 year olds are the most active voice searchers, the 18-24 demographic is credited with helping to drive early adoption of the technology (Source: PwC ).
61% of 25-64 year olds say they’ll use their voice devices more in the future. The 18-24 demographic mirrors this trend, with 57% saying they’ll increase their voice device usage in the coming years (Source: PwC ).
71% of wearable device owners predict they’ll perform more voice searches in the future. Though wearable users are the most optimistic, tablet and speaker users are not far behind (Source: PwC ).
Half of all online searches will be voice searches by 2020. The voice search revolution will dramatically alter how consumers engage with businesses. Marketers who optimize their SEO for voice searches will gain the advantage in this new landscape (Source: ComScore ).