Marketing a product is a lot more work these days than it used to be. This is because the world has quickly become a connected place thanks to the internet. A product marketed in the United States could potentially become a best-seller in a country on the other side of the world. This is because digital marketing can present your product to a massive audience of billions. Whether it’s through search engines like Google or social media platforms, you need to market to as many people as possible in order to see success.

But despite the ability to reach such a wide audience, the most effective form of marketing is still to get your products and services into the hands of consumers. In this post, we’ll be explaining why it’s so effective and how you can use it to your advantage.

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Why letting your audience try a product is the best form of marketing

A few years ago, people were incredibly easy to influence if you had a voice. Any top social media influencer could talk about a product and it would instantly be a top seller, especially if they were sponsored to say good things about it. This led to some marketing controversies and people started to demand that these influencers disclose if they were being paid by companies. Fast forward a few years to today, and those past experiences have helped us become skeptical of recommendations from popular and famous people.

Instead, we’ve gone back to basics in terms of who we listen to–ourselves. More and more people are starting to trust their gut opinion when they see a product. They’re more likely to exhibit brand loyalty, they want to stick to what they’re used to, and they don’t like change. But that all changes when you start offering samples and free trials.

Letting someone try your product for themselves is one of the most effective marketing strategies you can use. It helps them form an opinion about something and it gives them more agency over what brands and products they use.

How to get your products and services into the hands of consumers

There are a number of ways to reach your audience with your products and services. Here are a couple of examples.

• Work with an experiential agency. They can help create unique brand experiences, product samples, and ultimately tailor your brand goals for maximum growth and exposure. Think of this as outsourcing a form of marketing.

• Offer free samples with every product. If applicable to your business, throw in a couple of samples into each order to showcase new products that you offer. This can help convince your existing customers to try out the different products you offer.

• Have a free trial. If you’re offering a service, then give your audience a free trial. The less restrictive the trial is, the more likely your audience will continue to use it. They’ll start to see value in the paid versions.

Hopefully, this post has shown you the benefits of giving free samples and trials to your audience, and the positive benefits it can have on your brand reputation.