An Extensive Guide to White Label Email Marketing

An Extensive Guide to White Label Email Marketing

In this world of economics and marketing, you might have heard of white label email marketing. The white label email marketing platform has also grown rapidly like the eCommerce platforms. That is because white Label email marketing is closely related to eCommerce.

Many eCommerce businesses have survived in the market because of the help f white label email marketing. Unfortunately, a lot of us have a poor understanding of white label email marketing. That is understandable. But you should know about white label email marketing so that you can do better on your end of the eCommerce business.

If you are interested in knowing more about white label email marketing, then have a look at this guide.

What is white-label marketing?

Let’s begin with a simple question. What is white-label marketing? White label marketing can be described as selling a complete product that is made by another.

Basically, a fully functional product or service is created by one company that will be sold by another company. Think that Mercedes has made a car, but that car is rebranded and sold by BMW. That is white label email marketing.

White label marketing can be related to a product, service, or anything that you can think of. Basically, the company that makes the item whites out the place of logo and branding. The second company that will purchase that item will put their branding on those white-out places.

Consider our car example from before. Mercedes has made the car. Before selling it to BMW as a white label product, Mercedes will clean/ white out every single branding in the car. There will be no trace of Mercedes in it.

After BMW purchases it, they will put their BMW branding in the car and sell it to the customers.

If you are wondering that white label is illegal, or unethical then you are wrong.

White label marketing is legal and ethical. It has been used by many companies for a long time. White label is a legal protocol under the law. The law may differ in other regions, but rest assured that white labeling is legal.

Difference between white label product and service

Now that we know what white label marketing is, let us try to understand it a little deeper. We will try to understand the difference between white label products and white label services now.

We all know what a normal product and service are, right? A product is a physical good sold to other parties in exchange for agreed legal means. Service is also like a product, but there is no physical good. Because of this, services cannot be stored.

Now imagine a product that is made by one company and sold to another company under the white label protocol. The second company sold you that product with their branding. That product you bought is a white label product.

As for white label service, imagine an email marketing automation. Email marketing automation is one kind of service since it has no physical existence and is used for promotion. Suppose Shopify has made an email marketing automation. They have sold that automation to Squarespace under the white label protocol. Squarespace has rebranded that Customized Shopify automation and has sold it to you. That is white-label service.

Note that the automation is made by Shopify. But you are using a Customized Shopify automation with Squarespace’s branding.

So the difference between white label products and white label services is the same as the difference between a normal product and service. That is physical existence and storage.

Best White-label email marketing automation tools

As white label email marketing has grown popular, there are over 100 companies in the market that provide this service. The number is growing day by day. But don’t be alarmed. Here are our 5 best recommendations for white label email marketing automation tools.

1.     Mailmunch

Our first recommendation is Mailmunch. It gives you full control over your email marketing and lead generation strategy, with powerful features and ease of use, giving you plenty of time to focus on other aspects of your business. 

Mailmunch’s white label email marketing software lets you use its lead generation and email marketing tool as your own, enabling you to customize the platform according to your brand requirements and resell it. Mailmunch gives you complete control over the all-in-one email marketing and lead generation platform for your own customers. 

Generate leads, increase conversion, and boost sales with a personalized service all under your own brand with Mailmunch’s white label email marketing software. 

2.     ActiveCampaign

Our first recommendation is AtiveCampaigner. This email marketing automation tool is filled with customization features. Not only can you edit your brand and logo, but you can also completely change the interface.

You can change border position, fonts, remove and add buttons. But those advanced customization does require you to know some HTML and CSS coding.

As the name suggests, you can create campaigns with this white label email marketing platform and invite the selected lucky customers/ visitors for a try. It is an excellent email marketing automation.

3.     HubSpot

HubSpot is another exceptional and popular email marketing automation software. It is especially popular among various agencies. The reason for it is that Hubspot is an all-in-one email marketing tool.

HubSpot can do so much more than any other email marketing automation. It can serve as a dedicated CRM software tool complete with live chat.

If you need analytics then Hubspot got you covered. Everything is reported in detail. Which customers responded and purchased your offerings, which campaign was more effective, everything is available in Hubspot.

4.     MailChimp

MailChimp is another great email marketing automation. The reason why we would like to recommend mail chimp is its A-B email campaign testing.

You can try different types of email templates to test out the response in your email lists.

Moreover, MailChimp comes with many customizable options. You can change the template color to make it resemble your brand. The price of MailChimp is another factor that makes it unique. It has a budget-friendly price. SO if you are looking for something less expensive, then give Mailchimp a try.

5.     OptinMonster

OptionMonster is best known for its ability to generate leads. It can also collaborate with other third-party email automation to improve efficiency. Just like that, you can collaborate with other Option Master users to work on projects together.

You can set the permission levels for those collaborators so that they cannot make any unwanted changes to the project.

As you can work together with others simultaneously, this will let you generate more leads and create campaigns faster.

6.     MonsterInsights

MonsterInsights is mainly known for its analytics features. It provides exclusive analytics features to help you in making decisions for your future campaigns.

This automation has a very user-friendly interface. With it, you can easily set up a campaign and track the result of each campaign. It can also generate SEO reports for the organic progress of your campaigns.

And those are our recommendations for the best white label email marketing automation. They all have unique qualities in different fields. Some are good with analytics while others are good with lead generation. Be sure to check them all and make your choice for the best automation tool.

Benefits to white label your email marketing

●  Saves time and money

The first benefit of white label email marketing is that it will save you a lot of time and money. You don’t have to spend time developing your automation. You just buy a white label email automation and rebrand it,

Moreover, automation is designed especially for promotion. So you don; have to spend extra money on promotions either.

●  Brand Awareness

The promotional campaign of white label email marketing will create awareness among your email list subscribers about your brand and its offering. They will buy your product and if they like it, they will recommend it to other friends.

This will create more awareness. The more people know about your brand, the more potential customers you will have.

●  Effective market reach

White label email marketing automation is designed to be perfect with their email reach. You can rest assured that everyone in your email subscription list will get the email and see the offering.

All you need to worry about is how to increase the email subscriber number in your subscription list.

●  Customer retention

When a customer buys something from your store, they are likely to forget about your store. Or they might have found a better store and bought their item from there.

In this case, if they are subscribed to your email list, they will receive an email about the new offerings. Which will again bring them back to your eCommerce store.

If it happens frequently, then he/ she will become a loyal customer of your brand/ eCommerce store.

●  Presents your brand in a professional way

Email marketing automation has many free templates in their gallery. You can use any of them, customize them and send them to your customers informing them about various offerings and deals.

These templates are designed neatly and professionally. This will present your brand to the customers in a professional way.

These were the main benefits of using white label email marketing. There are more, but they are not as significant as the ones we have described.


Now we are at the end of our guide of white label email marketing. What we have learned is that white label marketing is one product that is rebranded by a brand that has brought it from the original producer under the white label protocol.

Nowadays every eCommerce platform should make use of these white label email marketing protocols. They can help the business grow in many different ways.

Author Bio

Aqsa Mughees works as a Content Lead at Mailmunch with 5+ years of experience in creative content strategy. With a grip in digital content creation for the tech industry and an undying love for writing, she is crazy about helping businesses grow through content marketing.