Email Marketing Vs PPC- Which one is more Effective for a Startup Business

Email Marketing Vs PPC- Which one is more Effective for a Startup Business


In today's digital landscape, startup businesses have an array of marketing strategies at their disposal. However, two powerful methods often stand out: email marketing and PPC (Pay-Per-Click) advertising. While both approaches can yield significant results, understanding their nuances and considering their effectiveness is crucial for startups aiming to maximize their resources and achieve optimal outcomes.

In this discussion, we will explore the key factors that can help determine which strategy, email marketing or PPC, holds greater potential for success in the context of a startup business. By delving into the advantages, target audience considerations, budgetary aspects, and integration possibilities, entrepreneurs can make informed decisions about where to focus their marketing efforts.

Join us as we analyze the merits of these two approaches, weigh their respective benefits, and navigate the complexities of selecting the most effective strategy for your startup business. With a clear understanding of the unique advantages each method offers, you'll be empowered to make informed choices that align with your specific business goals, target audience, and available resources.

Embark on this exploration to gain valuable insights into the world of email marketing and PPC, and uncover the ideal path for propelling your startup to new heights of success.

When comparing email marketing and PPC (Pay-Per-Click) advertising for a startup business, it's important to consider various factors to determine which one may be more effective. Both strategies have their advantages and can be successful, but the choice ultimately depends on your specific goals, target audience, and budget. Here's a breakdown of each approach:

Email Marketing: 

Email marketing involves sending targeted messages to a list of subscribers who have willingly provided their email addresses. Here are some advantages of email marketing:

a. Cost-effective: Compared to PPC, email marketing is generally more cost-effective, especially for startups with limited budgets.

b. Targeted audience: With email marketing, you have control over your subscriber list and can segment it based on demographics, interests, or behavior, allowing for personalized messaging.

c. Relationship building: Email marketing allows you to build a relationship with your audience over time. Through regular communication, you can nurture leads, provide value, and encourage repeat business.

d. Higher engagement: Emails have higher open and click-through rates compared to many other marketing channels. This can lead to increased conversions and sales.

PPC Advertising: 

PPC advertising involves paying for ads displayed on search engines or other platforms. Here are some advantages of PPC:

a. Immediate visibility: PPC ads can provide instant visibility and generate traffic to your website or landing page.

b. Targeted reach: PPC platforms allow you to target specific keywords, demographics, and locations, ensuring your ads reach a relevant audience.

c. Measurable results: PPC platforms provide detailed analytics, allowing you to track and measure the performance of your ads, including impressions, clicks, and conversions.

d. Flexibility and scalability: PPC campaigns can be adjusted and optimized in real-time based on performance. You can increase or decrease your budget and test different ad variations to improve results.

Choosing the More Effective Approach: To determine the more effective approach for your startup business, consider the following factors:


Clarify your marketing goals. If you prioritize relationship building, customer retention, and long-term engagement, email marketing may be more effective. If you need immediate traffic and conversions, PPC advertising might be a better choice.

Target audience: 

Analyze your target audience and their preferred communication channels. If they are more receptive to emails and have willingly subscribed to your list, email marketing can be effective. If they are actively searching for products or services similar to yours, PPC advertising can capture their attention.


 Assess your budgetary constraints. Email marketing generally requires lower upfront costs, but PPC advertising can provide quicker results if you have sufficient funds.


 Consider how email marketing and PPC advertising can work together synergistically. You can use PPC to drive traffic to landing pages and capture email addresses for your email marketing campaigns.

In conclusion, both email marketing and PPC advertising can be effective for a startup business, but the choice depends on your specific circumstances. It may be beneficial to experiment with both strategies and evaluate their performance to determine the best approach for your business.

How To Develop An Email Marketing Strategy That Converts

How To Develop An Email Marketing Strategy That Converts

Email marketing is a part of digital marketing strategies used by SMBs and big organizations to reach their existing clients and a wider prospecting audience base. This method uses emails to send promotional messages, informative pieces, and advertisements, and customer outreach. 

An average email user receives around 120 emails everyday. It means most of the emails will either get ignored, deleted, or moved to the spam folder/junk. 

So, what makes an email stand out from the others? Well, an highly converting email marketing campaign requires a deep understanding of the market, proper planning, and smart execution. 

Let’s walk you through this informative guide on how to develop email marketing campaigns that converts. 

Without any further ado, let’s get started! 

What is Email Marketing? 

Email marketing is a direct marketing approach for businesses that uses personalized emails to educate their email list about their products and services. 

It is also used to persuade their audience into taking specific actions such as making purchases, booking demos, signing up for newsletters, etc. 

Is Email Marketing Still Effective in 2023? 

Many marketers might think that email marketing (specifically cold email) is dead with the advent of social media platforms. But stats show otherwise. 

There are almost 4.37 billion email users all over the world, which is still higher than the total number of social media users. Another groundbreaking study has revealed that 72% of all people prefer to receive business communication over emails. 

In other news, email marketing messages are likely to generate 5x more open rates than Facebook, the largest social media platform. 

These two stats prove that email marketing is not only going to be there, but it proves to be the single most powerful marketing channel for businesses. 

9-Step Guide to Creating an Email Marketing Strategy that Converts

1. Identify The Goal of Your Campaign

Email campaigns are a huge part of a business’s marketing strategy. But to make your campaign a success, you must identify your email marketing campaign's motive, ideal audience base, and goal. 

You may create a campaign to nurture and convert leads, drive sales, re-target old customers, or to offer value to your subscribers. And for each of these campaigns, the objective, approach and strategies differ from each other. 

Once you get a clear understanding of your motives behind your email marketing campaigns, it will be easier to create the campaign and measure its success. 

Pro tip: Once you are done researching your prospective clients, make sure you create an Ideal Customer Profile based on the available data. It will help you personalize your campaign. 

2. Segment Your Audience

List segmentation is the next crucial step for sending highly-personalized, value adding, and targeted email campaigns. 

Once you decide the purpose of your campaign, it’s time to decide who would receive your emails.

Usually, you can divide your audience in a few categories – existing customers, active email subscribers, and/or new leads. And this is why list segmentation is important to send relevant email messages that fulfill each group’s needs. 

You can gather relevant customer data through various methods, including: 

  • Acquiring Data at Sign-Up
  • Surveys
  • Monitoring customer purchase history
  • Lead magnets

3. Personalize: Subject Line and Email Body

Personalization is the key to your prospects’ hearts. The goal of personalization is to create communication based on personal relationships. Personalized emails make prospects seem valued and herd, boosting conversion rates. 

On that note, never use a generic email template, as it will come off as indifferent & detached, and can drastically reduce your email open rates. Generic emails might land in spam folders.  

As the subject line is the first thing your prospect notices, it is important to write an eye-catching and personalized subject line. For example, subject lines that contain prospect names see email open rates of 18.30%

Here are a few examples: 

{Prospect name}, got a minute? 

Have you heard of…

{prospect business name} + {sender business name} = Revenue 🚀

Write a unique email body based on your ideal customer profile and prospect data. Take your prospects’ demographics (location, age, job role, income, sex, etc.) into consideration and research their pain points to write unique messages. 

Even if you are using pre-made cold email templates, make sure you customize them to increase engagement and click-through rates. 

4. Include a Crisp and Lucrative CTA

Though many marketers would argue, a groundbreaking study has revealed that a clear and concise CTA (instead of multiple CTAs) increases click-through rates by 371%.

Multiple calls to actions can mislead your audience and might weaken your primary claim. So, it’s better to stick to a personalized email followed by a strong (read persuasive) and clear CTA. 

Write the CTA in a convincing and persuasive tone, but make sure you are not pushy.

5. Optimize Your Email for Mobile

According to a Litmus study, mobile devices accounted for 42% of all email opens. And the number is only rising everyday.
If you want your email marketing campaign to be a success, you must optimize your emails for mobile devices. 

Here are a few tips on how you can do that: 

  • Make subject lines shorter – around 25-30 characters. 
  • Although pre-header text is often ignored, you should add preview texts to optimize for mobiles. 
  • Keep your email copy short and simple – no more than 150 characters. It’s best to keep it within 100 characters. 
  • Make CTA buttons clear and bigger. 
  • Don’t use heavy images. 

6. A/B Test Your Email Variations

No matter how beautifully you craft an email, the success of an email marketing campaign depends on several factors. That’s where A/B testing or split testing comes handy. 

You can check what kind of email works best for your audience by running several versions of a campaign through your internal channel. Once you A/B test your options, go for the one that generates maximum email open rates and click-through rates. 

Besides choosing the right email, you can also modify your campaigns for better performance.

7. Use an Email Marketing Tool for Automation

First things first: what is email automation? 

Email automation is when you automate your email marketing efforts from lead gen and list segmentation to personalizing and sending automated emails. These tools make the sales flow faster, more efficient, and lets the sales reps focus on closing deals. 

With email automation tools, you can: 

  • Personalize your customers' experience
  • Focus on critical tasks such as building connection with clients and driving sales
  • Improve customer retention rates
  • Shorten the sales funnel and fasttrack sales
  • Reach a wider audience
  • Get real-time data and analytics

Unlike ESPs such as Gmail or Outlook, emailing tools like Smartlead makes sure your emails land on prospects’ inboxes, and always stay compliant with internet laws (CAN-SPAM act, GDPR, etc.), and lets you track real-time data analytics for creating the roadmap for the next campaign. 

Wrapping Up

Even in 2023, with the given popularity of social media platforms, email reigns as the most powerful digital marketing channel for businesses. You can create a successful email marketing campaign that converts with research, testing, and attention to solving problems or providing value. 

The best way to do it is by using an email marketing tool or a cold emailing tool. Take advantage of automated email list segmentation, email warmups, AI-personalization, and custom conditional following-ups and launch highly-targeted email marketing campaigns to scale your business.

Author Bio:

Vaibhav is the founder of and, cold outreach and personalization platforms used by Stripe, GaryVee, Meta, and 16000 other businesses using SEO. Before this, he exited an AI business analytics business & bootstrapped his software consultancy, which built 55 funded startups that, in total, have raised $200M & generate >$14M in Monthly Revenue. He posts actively about SEO, growth marketing, and product.

69 Catchy Email Subject Line Examples To Boost Your Open Rates

69 Catchy Email Subject Line Examples To Boost Your Open Rates

Did you know that the subject line is the most crucial aspect of any emails you send? 

That’s because they determine whether your recipients will open your email, ignore it, or report it as spam. In fact, 47% of recipients will open an email based on the subject line alone, and 69% will report an email as spam depending on the subject line.

So what makes an email subject line effective? 

Here are 69 catchy email subject line examples from various brands you can use as inspiration to increase your open rates:

Curiosity-Invoking Subject Lines

You can capitalize on people’s curiosity by leaving your subject line open-ended, giving subscribers a desire they can only satisfy by opening your email. 

Here are some excellent examples of curiosity-invoking subject lines:

  1. “A very ~controversial~ opinion” — BuzzFeed Books
  2. “Last Day To See What This Mystery Email Is All About” — GrubHub
  3. “10 bizarre money habits making Millennials richer” — Refinery29
  4. “Don’t Open This Email” — Manicube
  5. “A surprise gift for you! 🎁” — IKEA
  6. “9 Disgusting Facts about Thanksgiving” — Eat This, Not That
  7. “Hologram Shorts?!” — Chubbies
  8. “What They Eat In Prison” — Thrillist
  9. “What 1,320 therapists are hearing from patients” — New York Times
  10. “The secret’s out!” — Warby Parker
  11. “Hey, you’re in!” — Ritual

Fear of Missing Out (FOMO) Subject Lines

Hinting at the possibility of missing out on a chance and the idea of exclusivity is a convincing way to persuade subscribers to open your emails. You can use this fear element in your subject lines by adding an aspect of urgency (limited time) or scarcity (limited availability).

Here are some great examples of email subject lines that use the fear of missing out:

  1. “Tonight only: A denim lover’s dream” — Guess
  2. “Grab a ride pass before they’re gone” — Uber
  3. “You’re missing out on points” — JetBlue
  4. “Uh-oh, your prescription is expiring” — Warby Parker
  5. “[WEEKEND ONLY] Get this NOW before it’s gone…” — Digital Marketer
  6. “Billy, Earn double points today only” — Jersey Mike’s Subs
  7. “By Invitation Only: Exclusive Rewards Inside!” — JustFab
  8. “Barnstable is in high demand for August” — Airbnb
  9. “Starbucks — By Invite Only” — Groupon
  10. “Click it or miss it, people: Over 500 styles under $25 is ending!” — J.Crew Factory

Pain Point-Driven Subject Lines

You'll know your target audience's most significant pain points when you understand their needs. Addressing these issues in the subject line shows your subscribers you’re here to help.

Here are some brilliant examples:

  1. “Stop wasting time on mindless work” — Evernote
  2. “Wanted: Cute and affordable fashions” — Guess
  3. “Your summer outfit dilemmas SOLVED” — J.Crew
  4. “Where do all these toys go?” — IKEA
  5. “Your beauty issues, solved” — Sephora
  6. “Don’t think about saving. Save without thinking.” — Qapital
  7. “Get more kitchen space with these easy fixes” — IKEA
  8. “Learn a language with only 5 minutes per day” — Duolingo 

Personalized Subject Lines

Personalizing your subject lines is an excellent way to connect with your audience in a way that feels more human.

However, you don't always have to use the recipient's first name. Personal subject lines may also imply using a friendly approach when reaching out to your audience. 

Here are some brilliant examples:

  1. “You got a message 💌” — Tinder
  2. “Happy Birthday Billy – Surprise Inside!” — Rent the Runway
  3. “Thanks for helping us” — Revolution Tea
  4. “Seriously, who does this?” — Ryan Levesque
  5. “Are you coming?” — John Lee Dumas
  6. “Quick favor?” — Jon Morrow
  7. “Crazy Invitation, I am Going to Buy You Lunch…” — James Malinchak

Last Chance Subject Lines

Another effective strategy is to use subject lines that create a sense of urgency. Your subscribers are likelier to open your emails if it’s the last chance to take advantage of an offer and save on a specific product.

Here are some superb examples:

  1. “It’s there and then it’s GONE. POOF. 💥” — The Spinsterz
  2. “URGENT: Need by EOD 😉” — Snowe
  3. “Time is running out…” — Opodo
  4. “Final call to save up to $35 🚨” — UberEats
  5. “Your discounts expire soon.” — Poshmark
  6. “Say goodbye to your exclusive 20% offer” — Tarte
  7. “Shirts for $39 ends at midnight” — Charles Tyrwhitt
  8. “Clock’s ticking ⏲ 50% OFF 500+ items” — Urban Outfitters

Black Friday Subject Lines

Black Friday is a busy time for everyone — both marketers and consumers. So, in this massive competition, you need compelling Black Friday subject lines that’ll entice your recipients to open your emails.

Here are some brilliant examples to help you boost your open rates on the busiest shopping day of the year:

  1. “25% Off for E-Listers Only 🦃 We’re Thankful for You!” — Estee Lauder 
  2. “Black Friday’s Starting Early! 🙈” — Cloth & Paper
  3. “Been waiting for Black Friday? TODAY’S THE DAY🤩” — Miss Selfridge
  4. “You’re on the nice list – 25% off for you” — Paperchase
  5. “Early Access: Up to 30% Off Gifts 💃” — Greetabl 
  6. “Black Friday Priority Access: Up to 30% Off” — Ralph Lauren 
  7. “Early access to Black Friday deals unlocked.” — Levi’s
  8. “❗ Seray, get 25 to 40% off BEFORE. EVERYONE. ELSE.” — Hollister
  9. “🦃 🦃 🦃 Black Friday’s here early 🦃 🦃 🦃” — Torrid
  10. “Black Friday’s early to the party this year” — Fenty Beauty 

Welcome Email Subject Lines

A welcome email gives subscribers a friendly introduction to your business. It should be exciting and give recipients a hint of what they can expect from you.

Here are some great examples of welcome email subject lines from various brands to inspire your own:

  1. “Welcome to the Flock” — Allbirds
  2. “Well, Hello There! Welcome To Our Inner Circle” — Stila Cosmetics
  3. “Welcome to Food52! Make yourself at home” — Food52
  4. “You + Grammarly = The Dynamic Duo” — Grammarly
  5. “Welcome. Now the real fun begins” — Redbubble
  6. “Welcome to the jolliest club!” — Falviar
  7. “Welcome To The MIELLE Family!” — Mielle Organics
  8. “Welcome to the world of Magic Spoon” — Magic Spoon Cereal
  9. “This was a good decision” — Rue La La

Funny Email Subject Lines

Adding humor to your subject lines requires a little more creativity, but it can pay off big time by boosting your open rates.

Here are some funny email subject lines to make your recipients laugh and open your email:

  1. “Look what you did, you little jerk…” — The Hustle
  2. “Yes, I’m Pregnant. You Can Stop Staring At My Belly Now.” — Baby Bump 
  3. “Boom shakalak! Let’s get started.” — TicTail
  4. “Licking your phone never tasted so good” — OpenTable
  5. “Need a day at the beach? Just scratch n’ sniff your way to paradise…” — Travelocity
  6. “We Like Being Used” — The Muse

Boost Your Open Rates With Eye-Catching Email Subject Lines

There you have it. You can reverse engineer other brands' strategies and write stunning subject lines for your own business. Select one of the subject line examples above and make it your own to boost your open rates. 

Do you have other eye-catching subject lines we haven’t mentioned? Share the post with your answers.

Author Bio

Skirmantas Venckus is a writer by day and reader by night. He hates talking about himself in the third person. He is also the growth hacker at – the email marketing provider that is focused on user-friendliness, affordability, and utility.

Email Marketing Campaigns – 5 Ways It Helps Your Business

Email Marketing Campaigns – 5 Ways It Helps Your Business

The business potential display has become a very important area to place focus on especially after the end of the Pandemic. This is something that demands the use of the right marketing strategies so the returns on investment remain the highest. It is however important to add here, that when enterprises are on the pry to find an appropriate marketing strategy, they choose one that is extremely affordable. This is where email marketing campaigns enter the scene.

Possessing a wide array of benefits, using this marketing technique will ensure the venture can yield better results, get more clients, and ascertain to get brand awareness.

This is what we will cover in the article here. After you complete reading it, you will get knowledge of the five reasons responsible for the popularity of this technique. With an understanding of this, we will give you an idea of the tools you can use when you utilize this marketing form, followed by the email marketing tips whose adherence will allow you to perform business promotion successfully.

Introducing You to Email Marketing Campaign

“Email marketing campaigns are a set of email messages that have their deployment performed to serve specific purposes.”  These may include, either downloading a white paper, performing webinar signup, or making purchases.

So, knowing now the basic concept of the strategy, let me discuss the reasons for the popularity of this marketing form, highlighting the five major ones in the lines below.

5 Reasons for Email Marketing Campaign Popularity

  • Brand Awareness

Through the implementation of this strategy, it becomes easy for businesses to spread the word about their brand and most importantly about the products and services they provide. This is through giving access to educational content, news, etc. within the email so this task becomes rather streamlined to perform.

  • Customer Engagement

Message experimentation becomes a convenient task to perform through the aid of this marketing strategy. Since there are different forms of campaigns that can be shared, it, therefore, becomes simple to boost customer engagement. This alternatively allows the maximum number of customers also remain excited about the brand and its offering. It also ensures that you remain on their mind always.

  • Sales and Revenues

Email marketing campaigns assist to get the products and services of the business in front of the customers. Thereafter, by using different promotional techniques within the email like discounts, it becomes easy to drive sales and revenues. Also, by modes like upselling and cross-selling, you get the average order value increased.

  • Website Traffic

The fourth vital reason that makes the use of this marketing form ideal for businesses is the support it provides in driving traffic towards the business. With the business making available different snippets of their articles or blogs related to the products they want users to purchase in the mail, hence more users get an idea of the services the business provides and secures that in the end, the traffic generation is relatively more.

  • Business Data

Collecting customer data becomes a simple task through this technique. Employing processes like analytic tracking, sending email surveys, and sharing feedback forms, this task of data collection and understanding customer behavior becomes a simple task to perform.

Simply by sharing emails, you can execute call-to-action and achieve automation. It alternatively gives the capability to send the right emails to the right persons at the right time juncture thereby preventing incidents of delay completely.

Knowing the different reasons why one cannot ignore email marketing campaigns, I am sure you can understand why you as a business setup should harness its use to your advantage. However, you need to use the right set of tools when you create these campaigns so you can successfully get more returns, gain more brand visibility, and finally be sure to yield more profits.

Here are some of the tools that can particularly make this task easy for you to achieve.

Email Marketing Tools Recommended for Profitable Business Returns

  • Mailchimp Being extremely simple to use, using the tool, email campaigns become easy to create and schedule. Alternatively, it is also a convenient process to get detailed reports related to the unsubscribe rates, and click-through rates, to name a few using it. Alongside, through containing these advantages like easy-to-build campaign support, integration support with different software platforms, etc. to name a few, it is a tool you should use for creating campaigns.
  • MailerLite An easy-to-use software, MailerLite makes it easy for businesses to create designs they want in their email template. Due to the drag-and-drop interface within, this task becomes easy to perform. Especially comprising a variety of email templates to choose from, this is another tool that I prefer using.
  • HubSpot The best marketing suite possessing all the necessary tools for reporting and marketing, HubSpot makes the task of email marketing campaign crafting seamless. Especially with the support businesses get in contact information storage, the task of audience attraction becomes simple to achieve.
  • Constant Contact Using it, you gain access to a wide array of templates and features so your email marketing campaign remains versatile. Being simple to use, tasks like email automation, event setting, etc. are easily achievable.
  • EmailOctopus Suitable for different business sizes, namely, small, middle, and large, it is a tool that is recommended due to its affordable nature. Simultaneously due to the cloud-hosting assistance and due to being easy-to-use, therefore, form integration, drip email sequence build-up, etc. are automated.

In addition to the email marketing tools listed above, others that are also preferred for creating campaigns are-

• ActiveCampaign

• Moosend

• Drip

• SendPulse

• Benchmark

Knowing the different email marketing tools, it is important to add here, that you need to ascertain that you can yield better results through the email marketing strategies you create for your business. 

Hence, it is ideal to keep some tips in mind. In the lines below, we discuss those tips.

Email Marketing Tips for Success in Email Marketing Strategies

  1. Understand Goal

First and foremost, you need to be clear about why you are creating an email marketing strategy. This demands you understand the goal you wish to accomplish through this task.

Therefore, try getting perspective if these are the aspects you want to achieve-

• Creating brand awareness

• Generating revenues

• Nurturing more leads

With the perspective of these, you can get direction to obtain profitable results for your entrepreneurial setup.

  1. Target Audience

Subscriber segmentation is important as it helps you gain insight into the preferences you need to meet. This demands you divide the customers based on age, gender, etc., to name a few. This will ascertain that more conversions occur.

After completing the target audience definition, remember to write an engaging email to successfully achieve more conversions

  1. Select Relevant Email List

A point we mentioned earlier, when you want better business results, you must send an appropriate email to right set of persons at the right time.

Hence, it is ideal to choose a relevant email list.

Perform these steps-

1. Add a signup form to the website

2. Use the signup sheet 

3. Share links to the opt-in page using social media platforms like Facebook

  1. Email Subject Line Personalization

The next important tip that can make your email marketing campaign successful is harnessing the power of personalization.

This means using data of subscribers for the content you include within the subject line and design will make each of them feel valued. It will also ensure the email looks personal and relevant both, respectively.

This demands you follow the steps below-

1. Use subscriber name in the subject line

2. Use the location of the subscriber to perform event promotion

3. Send tailored product recommendations based on purchases made in past

With a study that displayed this area to help open rates to go up by 22.28% and click-through rates go up by 3.32%, it is recommended you focus on personalizing the emails you send.

Alongside these points, also make sure to remember these pointers when using email marketing strategies to your business advantage.

1. Perform follow-ups like sending reminders to the subscribers to notify them of items left in the cart, new offers, etc., to name a few.

2. A/B testing for testing different mail versions by sharing the same to a small audience percentage so that it becomes easy to assess the one performing better and then send it to the email list you have.

3. Track email campaign success using metrics such as open rate, click-through rate, bounce rate, etc., to name a few.

With all these, you can be sure your email marketing strategies will transport your business towards the path of success in a relatively short time.

Wrapping Up

Creating an email marketing campaign opens doors to a good scope of revenues and customers. However, this demands you remain conventional and create personalization. This means you use the right set of tools for this task. So, wait no longer. Harness this marketing technique to your advantage to successfully get results and attain brand visibility among your end customers through accelerated website traffic you accomplish in the shortest time.

Author Bio:

Eliza Smith is a Digital Marketer at PeppyOcean which is an eminent on demand mobile app development company that provides on demand mobile app development solutions across the globe, and they provide multiple products like food delivery apps, grocery apps, Uber clone, taxi booking apps and so many others. Sometimes, I like to write blogs and articles on the latest technologies and marketing.

How to Keep Your Email Deliverability High When Sending Out Mass Emails?

How to Keep Your Email Deliverability High When Sending Out Mass Emails?

When conducting mass email outreach, whether it’s for sales, link building, content promotion, marketing, podcasting, or any other purpose, it’s essential to constantly monitor your email deliverability. 

When sending only a few daily emails, it shouldn’t be a problem, but when we’re talking about hundreds of emails, even a slightly lesser deliverability percentage can start to hurt your business and essentially waste your time.

In this article, we’ll be looking at exactly the factors that come into play when delivering emails, as well as how you can keep your emails landing in your recipients’ inboxes rather than their spam folders or even bouncing. 

Because if you are not aware yet why email marketing is important, we recommend finding out about it as soon as possible to boost conversions of your business.

What factors can affect your email deliverability?

First, let’s take a look at exactly what can affect your email deliverability.

The content of your email

Your email's content can impact your deliverability in a number of ways. First, if your email contains spammy keywords or phrases, your email is more likely to be flagged as spam by email providers. 

Second, if your email's content is not relevant to the recipient, your email is more likely to be marked as spam. Finally, if your email's content is not well-written or engaging, your email is less likely to be opened and read by the recipient.

The content of your email must be strictly aligned with your content and marketing strategy. Sometimes it is best to avoid an email send-up instead of just bombarding users with meaningless content, as it increases the risk for unsubscribers. 

Also, if you’re sending any links in the content, it’s best to just hyperlink an anchor text rather than sending a long https hyperlink. For example, what looks more appealing to you out of the two scenarios below?

Scenario 1: Design your custom business cards today at

Scenario 2: Design your custom business cards today.

Or, you can try URL shortener tools like T2M URL Shortener, which can transform your long links into short links and will also provide you with clicks analytics.

The subject line of your email

The subject line of your email is one of the most important aspects of your email deliverability. A good subject line can make the difference between your email being opened and read, or being ignored and sent to the trash.

Your subject line should be clear and to the point, and should give the reader a good idea of what the email is about. A good subject line will also help to ensure that your email is delivered to the right person, and not caught in a spam filter.

Here are a few tips to help you improve your email deliverability:

1. Keep your subject line short and to the point.

2. Avoid using excessive punctuation or symbols in your subject line.

3. Use keywords that are likely to be found in the recipient's inbox filter.

4. Avoid using words that are likely to trigger spam filters.

5. Test your subject line before sending your email.

The "from" field of your email

First, if your "from" field is not accurate, it is likely that your email will be marked as spam. 

Additionally, if you use a "from" field that is not associated with your domain, your email may be rejected by some email servers. 

Finally, if you use a "from" field that is not easily recognizable, recipients may be less likely to open your email.

The size of your email

Ideally, you want your emails to be as short and straight to the point as possible. 

First, a larger email can take longer to download, which can frustrate recipients. Secondly, if your email is too large, it may get caught in spam filters. 

Finally, some email providers have size limits on attachments, so a large email may not be able to be sent at all. Also, make attention to your email signature size, most email clients have a specific limitation that could be triggered if your HTML signature is too big.

The frequency with which you send emails

It may seem that the more emails you can send, the bigger your increase in sales will be.

If you send too many emails in a short period of time, your ISP may throttle your account, making it difficult for your emails to get through. 

Additionally, if you have a lot of unsubscribes or complaints, your sender reputation will suffer, and your emails may have a harder time getting delivered. 

Also, if you're on a shared IP address and one of your fellow users is spamming, your emails may get caught in the crossfire and end up in spam folders.

Whether you have been marked as spam in the past

If you have been marked as spam in the past, your deliverability may be impacted. This is because your email address may be added to a spam list, which can make it more difficult for your emails to be delivered to your contacts. 

Additionally, your sender reputation may be impacted, which can also affect your deliverability.

Whether you are on a blacklist

If you are on a blacklist, it can have a significant impact on your deliverability. 

Email providers may block or filter messages from addresses on blacklists, making it more difficult for your messages to reach their intended recipients. 

In some cases, messages from blacklisted addresses may be completely blocked. This can make it difficult or impossible for you to communicate with your contacts.

If you are unsure of which blacklist you are on, you can use a tool like MxToolbox to check. Once you have identified the blacklist, you will need to find the contact information for the administrator of that blacklist. This information is usually listed on the blacklist's website.

Once you have the contact information, you will need to send a request to the administrator asking to be removed from the blacklist. In your request, be sure to include your IP address, as well as any other relevant information that might help the administrator make a decision.

The administrator will then review your request and decide whether or not to remove you from the blacklist.

The age of your email address

If you have a new email address, it may not have been used enough to build up a good reputation with email providers yet. This can lead to your emails getting caught in spam filters more often. 

Older email addresses may have a higher chance of being flagged as spam simply because they've been around longer and have had more exposure to potential spam. However, an older email address that has never been marked as spam and has had decent open and reply rates is much more likely to deliver your messages to the recipients’ inbox.

The quality of your email list

The quality of your email list can affect your deliverability in a number of ways. 

First, if your list is filled with invalid or inactive email addresses, your messages will bounce back more often, which can hurt your sender reputation.

 Additionally, if you're sending to a list of unengaged recipients, your emails are more likely to be marked as spam. 

Therefore, it's important to keep your list clean and up-to-date, and to send relevant, targeted content to engage your subscribers. Understanding the basics of behavioral marketing and segmentation will ensure you send the right content, to the right users - thus reducing ‘Mark as Spam’ an dincreaseing engagement.

Also, make sure to use a double opt-in (especially for eCommerce sales) to make sure you don’t spam people.

How can you improve your email deliverability?

And now, let’s take a look at exactly how you can maintain a high email deliverability rate, even if you’re sending out huge mass campaigns on a regular basis.

Use a reputable email service provider

A reputable email service provider can improve your deliverability in a number of ways:

1. They can provide you with a dedicated IP address. This ensures that your emails are not coming from a shared IP address, which can negatively impact your deliverability.

2. They can offer you a whitelisted IP address. This means that your IP address is on a list of known good IP addresses, which can improve your deliverability.

3. They can help you set up SPF and DKIM records for your domain. These records help to verify that your emails are coming from a legitimate source, which can improve your deliverability.

4. They can provide you with detailed reports on your email deliverability. This allows you to troubleshoot any issues that you may be having with your deliverability.

5. They can offer you expert support from a team of deliverability specialists. This can help you to resolve any deliverability issues that you may be having.

Keep your email list clean and up-to-date

The first step is to make sure you are only sending emails to people who have opted in to receive them. This means having a sign-up form on your website that collects email addresses, and preferably also first and last names for your newsletter. You should also make it clear to people what they will be receiving by signing up, and how often they can expect to hear from you.

Once you have an email list of subscribers, it's important to keep it clean and up-to-date. One way to do this is to remove any addresses that have bounced. A bounce is when an email is returned to you because the address is invalid. You can keep track of which addresses have bounced in your email service provider's dashboard.

Another way to keep your list clean is to remove any addresses that have been inactive for a long time. Inactivity means that the person has not opened or clicked on any of your emails in a while. You can usually see this information in your email service provider's dashboard as well.

Finally, it's a good idea to segment your list into different groups so that you can send more targeted emails. For example, you might have a group for people who live in a certain city, or who have purchased a particular product. This way, you can make sure that the people who are most interested in what you have to say are the ones who are receiving your emails.

Warm up your dedicated IP address

Warming up a dedicated IP address is the process of gradually increasing the volume of email sent from that IP address over a period of time. This helps to establish a good reputation for the IP address and improve deliverability.

To warm up a dedicated IP address, start by sending a small volume of email from the IP address. gradually increase the volume of email sent over a period of time, until you are sending at your normal volume. This process can take several weeks.

It is important to monitor your email deliverability during the warm-up process. If you see a sudden drop in deliverability, it may be due to your IP address being blacklisted. If this happens, you will need to stop sending email from the IP address and investigate the cause of the blacklisting.

Use an email deliverability service

An email deliverability service is a service that helps to improve the deliverability of your email campaigns. This can be done by providing you with better insight into your deliverability metrics, helping you to troubleshoot any deliverability issues, and by providing you with a dedicated IP address.

Using an email deliverability service can be a good idea to improve your deliverability because it can help you to avoid some of the common mistakes that can lead to deliverability problems. Additionally, a deliverability service can help you to monitor your deliverability metrics so that you can identify any issues early on and take steps to fix them.

A few examples of email deliverability services include: SendGrid, MailChimp, Constant Contact, and Mail250.

Authenticate your domain

SPF, DKIM, and DMARC are all email authentication protocols that can help improve your email deliverability. 

SPF stands for Sender Policy Framework, and it helps to verify that a sender is who they say they are. 

DKIM stands for DomainKeys Identified Mail, and it helps to verify that an email message has not been tampered with. 

DMARC stands for Domain-based Message Authentication, Reporting, and Conformance, and it helps to ensure that both SPF and DKIM are being used properly. 

By using all three of these protocols, you can help to improve your email deliverability and make sure that your messages are getting through to your recipients.

Always test your emails before sending

It is important to always test your emails for spam words and spelling before sending to improve deliverability because it can help ensure that your email reaches its intended recipients, especially for sales. 

Spam filters are designed to block emails that contain certain keywords or phrases, so if your email contains any of these keywords, it is likely that it will be blocked by the filter. 

Additionally, if you have any misspellings in your email, it is also likely that the email will be blocked. 

By testing your email for both spam words and spelling before sending, you can help ensure that your email reaches its intended destination.

There are manny spellcheckers and spam word checkers available online, and it only takes a few seconds, so you really shouldn’t neglect this step if you’re worried about your email deliverability.

Wrapping up

So, these are the basics of email deliverability and how to keep it high while sending out massive outreach campaigns.

Follow these tips, and you should be able to maintain an optimal deliverability rate - which is around 98%.

Email Marketing Segmentation: How Important Customer Data Can Help Generate More Sales in 2022

Email Marketing Segmentation: How Important Customer Data Can Help Generate More Sales in 2022

Individuals like to do business with people they like on a personal level, which has been shown time and time again. It's no surprise, then, that social skills are necessary for sales success. However, things are changing, and algorithm precision and data analysis are becoming increasingly vital these days.

To close sales, today's salespeople rely on technologies and data. There is another shift in the sector, aside from the increased emphasis on data collecting and analysis. Sellers will not be able to get away with poor communication with their customers. They must be aware of their requirements and use a one-of-a-kind, individualized sales technique to constantly handle their issues. To accomplish so, you'll need to gather information about your potential customers and analyze it to learn more about their needs. 

What is email marketing segmentation?

Email users are segmented into smaller groups based on predetermined criteria. Email marketing Segmentation is typically used as a personalization strategy to offer more relevant email marketing to subscribers based on their geographic area, interests, purchase history, and other factors. This process of dividing your user-base into sub-groups from a larger market is also known as market segmentation. Instead of sending a single mass message to all of the email lists, segments are formed so that the marketer may cater directly to each list and its unique interests.

Many companies still believe that everyone of their email subscribers should receive the same information. It's just a long list with very little effort. That bare-bones attempt is apparent. Almost half of individuals who sign up for email newsletters end up deleting them.

  1. Locate possible clients.

If you can study the users, their activities, and their wants, you can make sales more productive. When marketing to those who are willing to buy, salespeople have a better chance of converting. Customers' past behavior might be examined for patterns that indicate their willingness to buy. Then, using this sample of people, businesses can locate others who share their interests.

  1. Determine the appropriate cost.

Customer behavior analysis can assist businesses in determining how much a product or service's customers are willing to pay. They can utilize this data to keep their balance sheet in good shape as they offer their goods and services. The willingness to pay does not remain constant; it can shift as a result of new competitors entering the market or other external factors such as the economy. As a result, it's critical to continue gathering data in order to have the most up-to-date information and price your products appropriately.

A data-driven strategy can also save the organization money by focusing salespeople's time and resources on customers who are more likely to buy.

  1. Boost client satisfaction

In 2022, the sales process will be very different from what it was even a decade ago. People nowadays acquire items and services through a variety of different channels and gadgets. Users are looking for a consistent experience across all channels. Understanding your customers will enable you to create a more tailored experience throughout the client journey. Businesses should strive to collect as much data as possible on their customers. It will enable them to give their customers the finest possible service.

  1. Adapt your business to the changing environment.

Individuals are familiar with online shopping. Even companies are making purchases online these days. For corporate salespeople, this is a significant change. Making sales online isn't the same as making sales in a physical store. Material considerations like price, customer experience quality, and product specifications are more essential online than offline. Personal relationships, for example, are becoming less important. Salespeople must use data to adapt as the sales process evolves.

How Can You Improve Your Sales Process By Making Changes?

Image credit: Pixabay

You must first ensure that data gathering and analysis are operating well before you can use data to improve your sales process. Business leaders should decide which department will be in charge of analyzing the data and extracting useful information. In most businesses, data scientists and machine learning professionals work in the IT department to develop algorithms for data analysis.

It's critical to go beyond simply gathering information. Managers should establish plans for analyzing and presenting the findings so that everyone in the firm is aware of their significance.

Here's how to handle data collection in a way that truly improves outcomes:

  • Make a link between your goals and your measurements.

Many businesses can gather data, but they are unable to derive value from it. This issue must be addressed, or companies will amass an excessive amount of data that will be wasted.

To achieve their business objectives, organizations must first construct a set of objectives. Then they have to come up with metrics that can be used as indicators of whether or not these goals have been accomplished. This is required in order to link the data to real-world business objectives and discover how specific KPIs might help you boost sales.

Salespeople with years, if not decades, of expertise are tempted to feel that their gut instinct is more dependable than the statistics. Managers must persuade them that keeping track of metrics is worthwhile, and that attempting to improve these indicators would help them sell more. To accomplish so, they'll have to explain how the measurements, objectives, and sales figures are linked. Designing dashboards and generating simply understood reports and visualizations using internet tools is a wonderful idea.

Change is sometimes resisted by those in positions of authority. You should try to educate your managers about the changes in the sales process and get them on board with the new data-driven strategy. Good managers can instill in their employees the importance of data analysis in order to boost sales.

5 reasons email marketing campaigns fail to deliver results

5 reasons email marketing campaigns fail to deliver results

“Email has an ability many channels don’t: creating valuable personal touches - at scale”
David Newman

Irrespective of how much the contemporary business world is evolving, email marketing will always remain paramount for businesses. In fact, now that most businesses get a large proportion of their leads online, email marketing holds a greater value than ever before. With email marketing, brands can regularly connect with their target audience and engage them to drive higher sales.

In fact, if we look at some insights, as per HubSpot, email marketing can offer a staggering ROI of 4200 percent. This explains why brands are quite aggressive with their email marketing strategies. However, to be fair, not all email marketing campaigns achieve such impressive returns. Practically speaking, a large number of email marketing campaigns fail to produce what is expected of them.

The fundamental question is, why do email marketing campaigns fail? Where are businesses proving to be ineffective in their email marketing strategies? This blog highlights the most common reasons for the failure of email marketing campaigns relative to current trends. In this discussion, we have also explained what marketers need to get right to facilitate greater success. So, let us get started without any further delay. 

  1. Unimpressive subject lines

Are you ensuring that your marketing emails have subject lines that can hook your target audience? The success of your email marketing campaigns directly depends on the open rate of your marketing emails. Having said that, if your target audience is not even opening your email messages, it hints at a major failure.

In fact, practically speaking, would you open an email message with an unattractive subject line? People open emails when the subject lines are appealing and attractive enough. To validate, as per Invesp, 70 percent of email recipients report emails as spam based entirely on the subject lines.

Hence, one of the primary reasons why your email marketing campaigns are failing to produce the desired outcomes can be ineffective subject lines. You need to realize that your subject line is the make or break point of your campaign’s success. If you can engage people with strong and appealing subject lines, the open rate will be high and vice versa. To substantiate, Invesp also reveals that personalized subject lines can boost the open rate by 22 percent.

So, the bottom line is that you need to lay greater emphasis on your subject lines. This is where your content writers have to be streak smart and creative. Moreover, this is the reason why copy writing is one of the essential digital marketing skills. If they fail to do so, no matter how interesting your email messages are, success will remain limited.

  1. Lack of personalization

No matter which digital marketing approach you pursue, personalization has become the cornerstone of contemporary marketing. People love to be at the receiving end of personalized experiences offered by their favorite brands. However, still, a large number of brands fail to acknowledge that resulting in campaigns that offer limited success. 

To substantiate, Campaign Monitor concludes that more than 75 percent of marketers believe that personalized email campaigns can incredibly boost customer engagement. Furthermore, it also reveals that around 40 percent of e-commerce retailers send marketing emails to recipients with personalized recommendations. 

To add, as per LinkedIn, 70 percent of millennials denounce brands that do not send emails with hyper-personalization.  Needless to say, for most brands and businesses, millennials account for a large proportion of their target audience.

Having said that, it would not be incorrect to say that personalization has become an indispensable aspect of contemporary email marketing. Brands’ failure to offer effective personalization is a major reason why email marketing campaigns produce substandard outcomes. So, this is where marketers need to commit to continuous self-improvement.

  1. Sending emails without segmentation

Probing further, segmentation is an imperative email marketing tactic that directly impacts the success of campaigns. To explain, segmentation simply refers to the classification of email subscribers into specific target groups based on different criteria. This can be done with respect to the demographic, behavioral, and geographical segmentation of the target audience.

When brands effectively segment their target audience, they are able to drive great success in their email marketing campaigns. To validate, as per Snov Labs, segmented and targeted email campaigns can increase CTR by 50 percent. Further, it also reveals that 58 percent of revenue generation with respect to email marketing comes from segmented and personalized emails.

On the contrary, when marketers send emails without meticulous segmentation, success rates remain low. Segmentation ensures that the right message is delivered to the right audience at the right time. When brands start embracing this strategy, the campaign results are bound to improve. Segmentation, personalization, and lead generation go complement each other as per contemporary marketing trends. 

  1. Ineffective call to action

Did you know that as per HubSpot, personalized CTAs in emails can optimize results by 202 percent as compared to basic CTAs? LocaliQ further reveals that CTAs embedded into emails can increase the click-through rate by 371 percent and sales by 1617 percent.

However, what is also true is that most businesses do not embed CTA buttons into their email marketing messages. Without CTA features, email messages do not only lack the interactive quotient but also fail to guide the potential customers to purchase decisions. 

Hence, the engagement remains quite low in email messages that do not contain any CTA buttons. Also, in this case, the email marketing campaigns fail to facilitate purchase decisions by encouraging recipients to go through the sales process. 

  1. Inefficient tracking of campaigns 

Creating mechanisms for tracking the success of email campaigns is as important as the formulation of unique email marketing strategies. When you track your campaigns at regular intervals, you have reliable analytics to gauge the performance of your campaigns. By regular monitoring and tracking, you can fill the gaps in the existing performance.

To put it the other way around, you can regularly optimize your email marketing campaigns with constant monitoring. This is where key performance indicators come into the picture.

With relevant KPIs or metrics, you can get precise quantitative insights into the performance of your campaigns. On the contrary, failing to do so can be a key reason for email campaigns resulting in disappointing outcomes. As mentioned earlier, with regular tracking, there is a scope for continuous improvement and the end results can be optimized.

However, the ineffectiveness in monitoring progress can lead to failed email campaigns. The scope of continuous refinements is limited when marketers are not tracking their campaigns with the right metrics. Here it is also essential to highlight the key performance indicators that enable effective tracking of email campaigns. 

A quick list of email marketing metrics is presented below

  • Open Rate
  • Unsubscribe Rate 
  • List of Growth Rate
  • Bounce Rate
  • Conversion Rate 
  • CTR (Click-through rate) 
  • Forwarding Rate 
  • Subscriber Lifetime Value 
  • Inbox Placement Rate 

All in all, email marketing campaigns are more likely to fail when the above metrics are not applied effectively for tracking performance. Subject to these metrics, you can decide which email campaigns should be discontinued and which campaigns need to be optimized. 

This decision-making is highly crucial to the success of email marketing campaigns. When it comes to SMART goals for email marketing, these metrics will make the objectives far more measurable.  

To encapsulate, success is a subjective notion and there could be multiple reasons why email marketing campaigns fail. However, the above-mentioned reasons are among the most common factors responsible for deplorable results. When brands start addressing these issues effectively, they can drive continuous optimization in the success of their email campaigns. 

Author Bio:

Jessica Robinson loves to write interesting and knowledgeable blogs regarding business management, education and life to satiate the curiosity of her lovely readers. Currently, she is serving as a content manager at the ‘Speaking Polymath’. Every piece of content that she writes demonstrates her immense love and passion for her profession

8 Email Marketing Tips for Business Associations

8 Email Marketing Tips for Business Associations

Email marketing plays a large role in driving member acquisition, retention, engagement and membership renewal. Furthermore, it’s the most effective, inexpensive and simplest form of marketing. You can reach a large group of members, build personal relationships and strengthen your business association’s mission. Plus, email marketing has a $38 return on investment for each dollar you spend.

However, several important factors and email marketing tactics are needed to boost your email outreach. Follow the tips below to ensure you optimize your email marketing strategy and gain real results.

1. Define Your Purpose and Create a Clear Call to Action

Some business associations send emails frequently — sometimes two to three times a day. So, you want to be sure your email stands out from the clutter, but how? Consider asking yourself why you’re sending an email.

Perhaps your goal is to update members about the current ongoings of the association. Maybe you’re looking for volunteers to assist you in a new program. Or it could be because you’re simply trying to engage your members with information about upcoming events. 

Whichever the reason may be, ensure you define your purpose and include a clear call to action. That way, members understand what the email is about and what action you want them to take as a result.

2. Timing Is Everything

Timing your emails is crucial. The aim is to get your members to open the email to confirm they’re engaging. To make sure you’re sending emails on time, you must automate them. For instance, you can automate your email communication after a member registers for an event. Or you could create a welcome campaign once the member pays to join your organization.

Another way to find out when you should send your emails regularly is to gather data from your analytics. Get into the habit of checking your open and click-through rates. The more insight you gain, the more you’ll know how to optimize your email campaigns.

3. Keep It Concise

Imagine yourself as the recipient receiving an email in the middle of the workday. In most situations, you wouldn’t have time to read an entire email. Then, you’ll think you might come back to it later but never do. This is the scenario for most people. 

To keep your reader engaged, you must keep your business association’s emails streamlined. After all, many people skim over everything while they’re reading text. Your audience will be more likely to read and understand an email at a glance when including:

  • Larger font
  • Bullet points
  • Sections of content
  • Subject lines and headers

According to research, you can increase the click-through rate by 15% when using a mobile-responsive email design. So, ensure you limit the length of your subject lines to grab your reader’s attention immediately.

4. Send Regularly

With email communication, consistency is key. You want to avoid sending out an email for one week, then switching to every day or once a month. As a result, your audience can become confused about when to expect your email. Plus, they might unsubscribe if you’re sending too frequently or not enough. 

Determine what frequency you’d like to send regular communication and stay consistent. The more consistency you maintain, the more likely you will keep your members’ attention. 

5. Segment Your List

It’s crucial to segment your list to send personalized emails and increase your open rates. As you separate your members into groups, you want to divide your list based on their engagement, demographics and behavior. For instance, you could divide your list up by:

  • New members.
  • Members that highly engage with your email.
  • Members who don’t engage at all.

That way, you’re sending the most relevant information to your audience. Plus, they’ll be more likely to open your emails and take action. 

6. Keep It Personal

Personalized emails have higher open rates. In fact, you can expect a 50% increase in open rates when you personalize the subject lines. Receiving customized content is important to your members. Ensure you’re providing a personalized experience by addressing your members by name. 

Furthermore, you can utilize an association management software tool to collect and analyze data about your members. When you learn their behaviors, career stages and interests, this will provide you insight and help you send personalized content they’re seeking. 

Providing a preference center can also help. This feature is an online portal where members can easily control the types of communications they receive and how often. Plus, it gives you another way to gain more insight and improve your communications with your members.

7. Test It Out

One way to certify your confidence is to proofread and preview before hitting send. Test your email by sending them to two different people. That way, they can verify the email is formatted correctly, and the copy checks out. Furthermore, you’ll want to confirm that your links are working properly and they send you to the right place.

One tip is to make sure your email looks the way you intend it to be on different platforms and devices. Review your emails through Gmail, Outlook, Mac, PC and Mobile. 

8. Measure and Track Your Results

Email campaign reporting and tracking lead you to improve your email performance and engagement. When you track and measure, you'll know what is working and what isn’t. As a result, it gets easier to adjust your strategy and achieve better email campaigns.

Review your metrics like delivery rates, unsubscribes, open rates and click-through rates. That way, you better understand how well you’re reaching your audience and if your content is relevant. Essentially, you want to make it compelling enough to grab your audience's attention and get them to take action.

How Business Associations Can Take Action

These are the best practices for email marketing. Following these tips and gaining more experience will ensure you improve your member engagement and raise awareness of your business association. Remember to keep testing, measuring and optimizing so you can achieve better results each time.

Eleanor is the editor-in-chief of Designerly. She’s also a freelance web designer with a focus on customer experience. She lives in Philly with her husband and dog, Bear.

7 Best Email Subject Lines for your Business Proposal

7 Best Email Subject Lines for your Business Proposal

Subject lines are always treated as an afterthought. When in reality, subject lines should be given the same level of priority as any other element of your email marketing campaign. 

Whether you are a first-time entrepreneur or a small-scale business owner, subject lines work the same for everyone. Piecing together the right words that resonate with the prospect to prompt an open is really what we’re after. 

A business proposal email is a sales document that is sent to clients to gain their business. This is an important step for the growth of your organization. Business proposal emails can be sent to new, existing, or potential clients to boost revenue. A business proposal aims to show the prospect how the organization can resolve its pain points. It generally contains the why

Why your business is the right option for resolving the problem at hand, the solution, your credibility, and pricing. 

Today, we’ll explain the importance of subject lines and a variety of tips you can use to craft an impeccable subject line with great open rates. 

What makes a good email subject line? 

A great subject line is a mix of a variety of elements. These are the ones that will get your readers hooked to open that email right away.


Let’s face it, no one wants to be treated like a number on an analytics report. This is exactly why implementing personalization to your subject lines will make readers feel known and seen一increasing open and engagement rates. A personalized subject line is 26% more likely to lead to an opened email. 

Personalization goes beyond using the recipient’s name in your subject line. Information such as their demographics, the last blog they wrote, the name of a mutual connection, the last product they purchased, how many times they used your app, etc. can also be leveraged into building a human connection. 

The key to personalizing a subject line is to include these 3 elements:

  • Relevancy
  • Timeliness
  • Use of a real person

An average business person receives 121 emails per day, their inboxes are cluttered. Working professionals are already overworked and under-rested, with less time on their hands; thus relevance is highly important.  Why should they open your email if they don’t feel it's relevant to them? When you personalize your subject line in a way that is relevant to them, for example: 

“Annie, we got your email marketing needs covered!” has a higher chance of being opened compared to “Top 5 reasons to pick our brand”.  

Timeliness is equally important as you must contact your prospect at the right time of their customer journey. Once you have gathered enough data, you can easily predict the type of content that will be of relevance to them. 

When people receive automated emails from bots, they automatically delete them. This is why it is important to send an email that is written by an actual person. Instead of sending the email from a common generic business email, use a real person email and picture. Think about it yourself, wouldn’t you more likely open that was from a person as opposed to a business? 

Keep it short and simple

Nobody has the time for long-winded subject lines. People browse through their emails very quickly, you need to grab their attention within a few phrases. Also, long subject lines won’t be displayed if emails are being opened on their mobile devices. 

Examples of long subject lines not being displayed on a cellular device

The best practice is to keep your subject line short and simple, between five to seven words and under 40 characters (maximum: 9 words and 60 characters). You’d be surprised to learn that one-word subject lines sometimes do exceptionally well. A simple subject line as “TGIF” can get high engagement rates. 

Use emojis along with your subject line and give it an extra oomph. A survey by OptinMonster found that adding emojis in subject lines increased the effectiveness of marketing by 70%.

Make it attractive

The whole act of browsing through your inbox all happens very fast. So how do you come up with something attractive that creates a sense of curiosity within the reader? 

Using conversational language helps break the ice. Adding in funny phrases that will make your readers smile, will provoke curiosity “I wonder what this email is about?”. For example, “John, please don’t tell anyone about this!” or “We missed you today, John!”, embodies the above-mentioned elements very well. 

Send an exclusive offer

This is a tip that has been around for a while, a tip you probably already knew before you even started reading this blog. Almost every sales email subject line contains some sort of offer. Especially if the festive season is approaching. I am sure you have read subject lines that contain phrases such as ‘limited time’, ‘sale’, ‘exclusive offer’, and ‘10% off!’.

Whether you operate a product or service-based business, promotional email subject lines are used by several business professionals. With advanced technology that usually detects such emails as spam, it can be tricky to craft the perfect one. 

Here are a few examples of promotional subject lines for small businesses and owners that have proven to work. 

“A little gift for you: $15 Gift Card”

“$15 off on all products only for today”

“Here’s a coupon for your esteemed loyalty” 

“Free Service Upgrade”

“10% off your next purchase” 

“Your next purchase is on us!”

You can also mention exclusive giveaways in the subject line.

Mistakes To Avoid While Writing An Email Subject Line for your Business Proposal

Never make false promises

Yes, I know you want to woo your prospects with enticing offers. But making false promises will give you a bad rep! Misleading your customers just for higher open rates doesn’t do you any favors if they’re opening the email for the sole purpose of unsubscribing. 

The use of clickbaity subject lines is a classic example of doing this. Remember your main goal here is not to boost open rates but to prompt a response. The aim of email marketing is to connect with prospects and offer them a solution to their problems. 

Whatever your goals may be, making false promises will create distrust between you and your prospects. 

Avoid the no-reply sender name

You want to connect with your prospects and treat them like individuals. Using a no-reply sender name denotes that they can’t get in touch with you at the drop of a hat. Prospects don’t wish to be treated as mere numbers. Plus, many ISPs filter emails that have the no-reply sender name as spam. Either way, it’s a frustrating experience for the reader as they have to go through a longer channel of getting in touch with you.

Set up a dedicated email address for your email marketing campaign, and monitor it regularly. Always remember, you want to appear as approachable as possible. The more out of reach you feel to a prospect, the lower the likelihood of them being interested in your business. 

Putting words in ALL CAPS


Did the little voice in your head scream that out? It did, didn’t it? That’s what using all caps subject lines sounds like, shouting at your prospects. I know you want to put forth a sense of excitement but try to minimize the use of caps lock.

Using the wrong recipient name

This is quite possibly your worst nightmare. If you are using an email outreach tool, then a slip-up like this is bound to happen. And that will most likely push your prospect away. In order to ensure this doesn’t happen, thoroughly check and proofread your email campaign before sending it out. 

Writing too much

You need to capture the attention of the prospect in seconds. Remember that people are busy, so keep it concise and to the point! Moreover, a large number of individuals access their email through mobile devices thus, you need to ensure that the subject line appears in totality on their screens. Research conducted by AWeber suggests that subject lines should be 43 characters in length. 

Writing a generic subject line

The aim of a subject line is one: to propel the prospect to open your email. Using generic, one-size-fits-all subject lines is a huge no-no! Make it unique by using the personal data available to you. Craft subject lines that resonate with your audience and evoke curiosity and increase open and click-through rates. 

So now that you’ve read the do’s and don’ts of crafting the perfect subject line; you must be wondering what the perfect email subject line looks like though? While all subject lines are objective and situation-specific, here are the 7 best email subject lines that you can use and tailor accordingly for your business proposal. Be prepared to have your open and response rate soar to new levels! 

 7 Best Email Subject Lines for your Business Proposal

  1. {First Name}, we have the perfect solution for you! 
  2. Quick question for you {First Name}!
  3. Let us fix {pain point} in [X] number of days! 
  4. Are you struggling with {mention pain point}? You’re not alone! 
  5. Increase your revenue by 10% next month? 
  6. OPEN ME for the secret to success!
  7. You’re Invited: Exclusive Invite For You Only


Subject lines are your organization's first contact with prospective customers. If used correctly and tactfully they can generate profitable results and a successful email marketing campaign. It is always advisable to proofread your subject lines before sending the final email. Get the opinion of your colleagues and try out A/B split testing to stay informed on what’s working. 

Don’t consider your subject line as a mere afterthought. The subject line determines whether or not your email will be opened, so it should be given equal priority as the content.                                                                                                                                                                                                                                                                                                                                  

Author Bio:

Dhruv is an entrepreneur and co-founder of Saleshandy, a sales engagement platform that helps sales professionals close more deals. He is an empathetic marketer, people person, SaaS enthusiast, hustler, and growth hacker. He is passionate about identifying customer needs, measuring success and delight. He loves to write on customer-centric problem solving and growth, enabling customers and businesses to make better decisions.

An Extensive Guide to White Label Email Marketing

An Extensive Guide to White Label Email Marketing

In this world of economics and marketing, you might have heard of white label email marketing. The white label email marketing platform has also grown rapidly like the eCommerce platforms. That is because white Label email marketing is closely related to eCommerce.

Many eCommerce businesses have survived in the market because of the help f white label email marketing. Unfortunately, a lot of us have a poor understanding of white label email marketing. That is understandable. But you should know about white label email marketing so that you can do better on your end of the eCommerce business.

If you are interested in knowing more about white label email marketing, then have a look at this guide.

What is white-label marketing?

Let’s begin with a simple question. What is white-label marketing? White label marketing can be described as selling a complete product that is made by another.

Basically, a fully functional product or service is created by one company that will be sold by another company. Think that Mercedes has made a car, but that car is rebranded and sold by BMW. That is white label email marketing.

White label marketing can be related to a product, service, or anything that you can think of. Basically, the company that makes the item whites out the place of logo and branding. The second company that will purchase that item will put their branding on those white-out places.

Consider our car example from before. Mercedes has made the car. Before selling it to BMW as a white label product, Mercedes will clean/ white out every single branding in the car. There will be no trace of Mercedes in it.

After BMW purchases it, they will put their BMW branding in the car and sell it to the customers.

If you are wondering that white label is illegal, or unethical then you are wrong.

White label marketing is legal and ethical. It has been used by many companies for a long time. White label is a legal protocol under the law. The law may differ in other regions, but rest assured that white labeling is legal.

Difference between white label product and service

Now that we know what white label marketing is, let us try to understand it a little deeper. We will try to understand the difference between white label products and white label services now.

We all know what a normal product and service are, right? A product is a physical good sold to other parties in exchange for agreed legal means. Service is also like a product, but there is no physical good. Because of this, services cannot be stored.

Now imagine a product that is made by one company and sold to another company under the white label protocol. The second company sold you that product with their branding. That product you bought is a white label product.

As for white label service, imagine an email marketing automation. Email marketing automation is one kind of service since it has no physical existence and is used for promotion. Suppose Shopify has made an email marketing automation. They have sold that automation to Squarespace under the white label protocol. Squarespace has rebranded that Customized Shopify automation and has sold it to you. That is white-label service.

Note that the automation is made by Shopify. But you are using a Customized Shopify automation with Squarespace’s branding.

So the difference between white label products and white label services is the same as the difference between a normal product and service. That is physical existence and storage.

Best White-label email marketing automation tools

As white label email marketing has grown popular, there are over 100 companies in the market that provide this service. The number is growing day by day. But don’t be alarmed. Here are our 5 best recommendations for white label email marketing automation tools.

1.     Mailmunch

Our first recommendation is Mailmunch. It gives you full control over your email marketing and lead generation strategy, with powerful features and ease of use, giving you plenty of time to focus on other aspects of your business. 

Mailmunch’s white label email marketing software lets you use its lead generation and email marketing tool as your own, enabling you to customize the platform according to your brand requirements and resell it. Mailmunch gives you complete control over the all-in-one email marketing and lead generation platform for your own customers. 

Generate leads, increase conversion, and boost sales with a personalized service all under your own brand with Mailmunch’s white label email marketing software. 

2.     ActiveCampaign

Our first recommendation is AtiveCampaigner. This email marketing automation tool is filled with customization features. Not only can you edit your brand and logo, but you can also completely change the interface.

You can change border position, fonts, remove and add buttons. But those advanced customization does require you to know some HTML and CSS coding.

As the name suggests, you can create campaigns with this white label email marketing platform and invite the selected lucky customers/ visitors for a try. It is an excellent email marketing automation.

3.     HubSpot

HubSpot is another exceptional and popular email marketing automation software. It is especially popular among various agencies. The reason for it is that Hubspot is an all-in-one email marketing tool.

HubSpot can do so much more than any other email marketing automation. It can serve as a dedicated CRM software tool complete with live chat.

If you need analytics then Hubspot got you covered. Everything is reported in detail. Which customers responded and purchased your offerings, which campaign was more effective, everything is available in Hubspot.

4.     MailChimp

MailChimp is another great email marketing automation. The reason why we would like to recommend mail chimp is its A-B email campaign testing.

You can try different types of email templates to test out the response in your email lists.

Moreover, MailChimp comes with many customizable options. You can change the template color to make it resemble your brand. The price of MailChimp is another factor that makes it unique. It has a budget-friendly price. SO if you are looking for something less expensive, then give Mailchimp a try.

5.     OptinMonster

OptionMonster is best known for its ability to generate leads. It can also collaborate with other third-party email automation to improve efficiency. Just like that, you can collaborate with other Option Master users to work on projects together.

You can set the permission levels for those collaborators so that they cannot make any unwanted changes to the project.

As you can work together with others simultaneously, this will let you generate more leads and create campaigns faster.

6.     MonsterInsights

MonsterInsights is mainly known for its analytics features. It provides exclusive analytics features to help you in making decisions for your future campaigns.

This automation has a very user-friendly interface. With it, you can easily set up a campaign and track the result of each campaign. It can also generate SEO reports for the organic progress of your campaigns.

And those are our recommendations for the best white label email marketing automation. They all have unique qualities in different fields. Some are good with analytics while others are good with lead generation. Be sure to check them all and make your choice for the best automation tool.

Benefits to white label your email marketing

●  Saves time and money

The first benefit of white label email marketing is that it will save you a lot of time and money. You don’t have to spend time developing your automation. You just buy a white label email automation and rebrand it,

Moreover, automation is designed especially for promotion. So you don; have to spend extra money on promotions either.

●  Brand Awareness

The promotional campaign of white label email marketing will create awareness among your email list subscribers about your brand and its offering. They will buy your product and if they like it, they will recommend it to other friends.

This will create more awareness. The more people know about your brand, the more potential customers you will have.

●  Effective market reach

White label email marketing automation is designed to be perfect with their email reach. You can rest assured that everyone in your email subscription list will get the email and see the offering.

All you need to worry about is how to increase the email subscriber number in your subscription list.

●  Customer retention

When a customer buys something from your store, they are likely to forget about your store. Or they might have found a better store and bought their item from there.

In this case, if they are subscribed to your email list, they will receive an email about the new offerings. Which will again bring them back to your eCommerce store.

If it happens frequently, then he/ she will become a loyal customer of your brand/ eCommerce store.

●  Presents your brand in a professional way

Email marketing automation has many free templates in their gallery. You can use any of them, customize them and send them to your customers informing them about various offerings and deals.

These templates are designed neatly and professionally. This will present your brand to the customers in a professional way.

These were the main benefits of using white label email marketing. There are more, but they are not as significant as the ones we have described.


Now we are at the end of our guide of white label email marketing. What we have learned is that white label marketing is one product that is rebranded by a brand that has brought it from the original producer under the white label protocol.

Nowadays every eCommerce platform should make use of these white label email marketing protocols. They can help the business grow in many different ways.

Author Bio

Aqsa Mughees works as a Content Lead at Mailmunch with 5+ years of experience in creative content strategy. With a grip in digital content creation for the tech industry and an undying love for writing, she is crazy about helping businesses grow through content marketing.