A guide to data-driven marketing

A guide to data-driven marketing


Data-driven marketing is an innovative way to drive business using useful insights and ‘big data’. This data can be collected through consumer interaction and used to create a prediction of trends and behaviors that are likely to arise in the near future. From this, businesses can start to create marketing strategies that will resonate with customers and capture their attention in the right place at the right time. 

How to implement data-driven marketing 

The good news is, your business is probably already using certain types of data-driven marketing without actually realizing it. 

In its simplest form, this type of marketing might include using data like ‘the best times of day to post on Facebook’ to create a social media schedule that fits your audience.  

Below are three examples of data-driven marketing: 

Retargeting 

You’ve probably seen retargeting ads while shopping online yourself. These ads track your customer around the web after they’ve visited your site. Retargeting ads can be created in Google, and other ad platforms and typically require a pixel or tag to be added to your site. This pixel will then allow your website to collect data about your customer and their product preferences and advertise to them elsewhere. 

Dynamic Ads

Through Google or Facebook ads manager, you will notice the option to create a ‘dynamic ad’. Using dynamic ads allows the platform to change where and how your customers see your marketing without removing any of the messaging you want to get across.
This takes out the hassle for you and provides you with several different ads for mobile, in-thread, and full-page or banner advertising throughout social media. If you want to learn more about social media marketing, talk to The Ecomm Guys

Email segmentation 

If you’ve already segmented your email marketing list into different interests, ages or location, you’re already using data-driven marketing! Segmentation allows you to create specific content for your subscribers that is relevant to them. Example? If you’re a pet store and notice customers buying just dog products, it’s pointless sending them a newsletter about cats. 

Why use data-driven marketing? 

There are a huge number of reasons to use data-driven marketing that can set you apart from competitors. 

It’s better for a multi-channel presence

Using data, businesses can create automated campaigns for all social media channels. Dynamic ads will show customers the right type of ad, depending on where they’re viewing it to make it even more engaging. This ‘on it’ style marketing can transform the effectiveness of your campaigns

It’s more personal 

Customers love to feel listened to, which is why data-driven marketing is becoming so important in the modern world. Using email segmentation, you can ensure only relevant people receive information about particular products and work on different audiences in more relevant and personal ways. 

It’s an all-round better experience

It’s not only the customers that benefit from data-driven marketing, and it’s the business too. With a more personalized experience, site visitors will quickly turn into repeat customers and loyal brand ambassadors