It’s easy to get lost in the world of Instagram Stories. You don’t even have to click to get from one Story to another, the app will do that for you. Although it is a relatively new Instagram’s feature, it is already hugely popular for both brands and individuals.

Instagram users love the chance to get a sneak peek at the workings of various brands, and brands use the feature to market themselves.

An Instagram Story is a way for users to share videos, text, or images which they may not want to remain on their profile indefinitely. Stories are deleted automatically after 24 hours.

A huge number of brands are already utilizing this feature very successfully, appealing to not only their current followers but also helping potential followers to find them more easily.

Some common uses for Stories include posting announcements to build hype around an upcoming event or new product launch, offering behind-the-scenes snaps of videos to keep users interested in the brand, or offering product demos or tutorials.

Coming up with constant content may be hard work and time consuming, but the results will be worth it.

Use the infographic below, filled with case studies from some of the most well-known brands, to get some inspiration of how you can use Stories to your advantage.