9 Powerful Marketing Strategies to Expand Your Real Estate Business

9 Powerful Marketing Strategies to Expand Your Real Estate Business


Any successful real estate business will benefit from marketing and advertising. After all, you are selling an expensive commodity, which is a house and lot. That’s why you need to promote your business as much as possible if you want to sell properties steadily.

Keep on reading to discover how you can power up your real estate marketing plan. 

Understand Your Target Market Inside and Out

Before you start planning out your marketing strategies, you first need to understand your target market. Of course, you would think it is best to target everyone, but that’s a rookie marketing mistake.

If you aim to market to every person possible, it won’t be easy to track successful marketing strategies and ones that aren’t working. Aside from that, having a specific target market in mind will make it easier for you to strategize and market to them in a more personal manner. 

It’s much easier to sell to them with marketing strategies curated for a specific target market. 

Develop Brand Awareness

A person will more likely make transactions with a business if they are aware of their existence. Therefore, it would be best to implement marketing tactics that can help spread awareness about your real estate business. 

But before you do that, you should iron out your branding details. You need to be consistent in all avenues so that it’s a lot easier for people to remember you. If you have several inconsistencies across the board, it will be difficult for people to track your real estate business.

Once you iron out all of the details, you can start spreading the word about your business and making your brand reach more people. 

Create a Functional Website

Nowadays, any business that wants to have a more extensive community on the internet should have its website up and running. It is especially critical for many real estate businesses to have a website to call their own. Social media marketing is not the only tactic you can use to convince people that you are a trustworthy real estate business.

When you invest in creating a great website, it communicates to people that you are willing to invest in your business. At the same time, when you create great content on your website, it can attract people organically to your website and know what you’re offering. 

Of course, you shouldn’t just set up a website and then leave it be. You should also ensure relevant content for your target audience to attract them organically or use paid means.

Publish a Real Estate Newsletter

Email marketing remains one of the most effective marketing tactics you can implement.

Although email seems like an Internet artifact at this point, it’s still a viable marketing avenue. One specific way you can market by email is by creating a newsletter.

Newsletters are a great way to report on relevant news about your real estate business to interested parties. You can include informational and valuable content in addition to promotional content.

When creating an email newsletter for your real estate business, you should remember your target audience. Don’t forget to make a newsletter that isn’t only targeted towards fellow estate agents. Instead, send newsletters to potential homeowners. Those are the people who are your clients, after all, so it’s best to cater content for them.

Great Photography is Key

When it comes to marketing for your real estate business, visuals are a critical part of it.

When people are browsing for properties online, the quality of the photos can have a massive impact on how they would perceive your business. Since they’re not in the property to check the accuracy of the images, they’d have to rely on the pictures you post.

If the photos you have are grainy and have poor lighting, it can deter people from having an interest in the property. Therefore, you want to make sure that not only are your property photos high-quality, but they have good lighting and even great captions as well. 

Don’t forget to get an adequate number of photos of a property, even if it’s empty and has no furniture inside. People might be looking for specific things on the property, and having a copious amount of photos can help them find that. 

Create Virtual House Tours

Many people start their interactions with real estate businesses online nowadays. Therefore, consider improving the online experience of looking for potential properties online.

With that said, one example of a great way to better the online real estate “shopping” experience is through virtual house tours. More real estate agents have been conducting virtual house doors by either holding a live stream or recording a video and posting it online.

Other real estate businesses even do a virtual tour by having a 360° rendering of the properties and putting them on their websites.

A virtual house tour is an excellent alternative when a person can’t be face-to-face with the property they’re interested in. 

Make the Most of Social Media

Social media is another excellent platform on which you can market your real estate business. One of the best ways to make the most out of it is to showcase your visual content.

Social media has such a broad reach that it would be a shame for your real estate business not to have a social media platform. 

Encourage Referrals and Word-of-Mouth

Another untapped market that you might not know about would be your previous clients.

Don’t be afraid to generate leads through referrals. You will never know when an unsuccessful client knows someone who is looking for a house.

Word of mouth is still one of the most valuable recommendations that you can get in any business. 

Expand Your Network

Joining events in an official capacity for your real estate business is another way to get more clients.

These events are a chance to connect with your target audience. It can also be an opportunity to network with people who might give you financial health or even general advice for running a business. Don’t hesitate to take advantage of events like this. 

The nine powerful marketing strategies listed above are a few of the many ways you can use to promote your real estate business. Don’t forget to test things out to find the marketing strategies that have worked the best for you. Also, don’t hesitate to change things based on your findings to tweak your marketing plan to be the most effective.