If you don’t have any inkling on how you can approach your Facebook advertising these days, we’ll you’re not alone.
It’s not a secret anymore that Facebook’s organic reach plummeted. Because of the recent algorithm changes, businesses and brands are now forced to invest in paid ad campaigns or quit. So if you’re a start-up, it’s incredibly hard to stand out from the rest of your competitors.
But the thing is, Facebook is still the preferred platform of about 97% of marketers to run their paid ads. After all, it’s considered as the largest social network and the most engaged.
In this post, we’ll talk about the nine powerful advertising strategies that will help your start-up grow:
1. Boost Your Existing and Promotional Posts
If you’re just starting out, the helpful tactic is to boost your posts for likes. Boosting your existing posts for likes, rather than clicks will help you grow your community more in the long run.
If you only have 10 dollars or less than that to start with, it can still create a ripple effect, especially if you already know what to do after you boosted it.
Even better, you can create your target audience through Facebook Ads Audience Manager.
2. Select Your Ad Campaign Goals
According to voymedia, a top Facebook ads agency, “To be able to start your ad marketing strategy, you need to set the right goals. Having this roadmap will give you reference later on so that you can measure whether or not your strategy is successful.”
Before you set goals, you have to do your research first so that you can make sure that your plan can be successful through the platform.
3. Pinpoint Your Target Audience
One of the greatest advantages of Facebook ads is that you can target specific people who are likely to buy your products and services.
Unlike PPC that uses keyword matches and location-specific parameters, Facebook advertising allows you to be specific with your targeting. Meaning, you’re only showing your ads to relevant users.
Now, we’ll discuss how you can define a target audience who are ready to convert:
Creating an audience
You can define your audience based on the following parameters:
Also known as “remarketing ads,” these ads targets members of your audience that has interacted with your brand in the past.
Perhaps they’re your previous or existing customers. Or someone who has engaged on your website.
Through tools like Facebook Pixel, you can have a second shot of winning over leads that are already aware of your business or already know who you are.
Lookalike Audiences are another feature of Facebook ads that helps you target prospective customers based on your existing ones. In other words, you can target a Facebook audience that looks exactly like your most loyal customers, or users that have engaged with your ad campaigns.
So if your ad strategy on Facebook is focused on awareness and prospecting, then lookalike audiences are ideal for you.
4. Create Quality Ad Copy
If there’s something that your brand needs to do on Facebook, or in any other platform, it is to share high-quality content and copy that seeks to educate and to inform.
That’s the key if you want to maintain a healthy relationship with your audience.
Once your brand is consistent with sharing high-quality content, it helps you in your market, while gradually building trust and credibility with your audience.
It’s crucial to remember even the little things like these because people aren’t regularly purchasing products from you or subscribing in your email list, people are constantly engaging with your brand. That will help your business be on the top of your target audience’s minds.
5. A/B Test Your Ad Copy
You need to A/B test your copy. Otherwise, you’ll receive discouraging results.
At its core, A/B testing is changing various elements in your ads so that you’ll know which version performs the best. You can test ad copy against another ad copy. For instance, you found out a particular copy performs better than the other.
In the end, you’ll be surprised by what you can learn by just performing a simple A/B test. The more you test, the more that it will be an ideal Facebook ad for your campaign.
6. Make a Series of Ads
You’ve probably come across a series of ads over and over. They can get dull, and some can even become a nuisance.
But do you know that showing the same ad repeatedly to your audience can cause a huge drop to your conversions?
To help counter this problem, you can utilize sequential targeting. This ad strategy makes business owners like yourself target various ads to the same audience throughout the entire buying cycle.
The best part? Facebook ads are supporting sequential ad targeting! It’s a great way to convert new customers and keep the old ones on the loop. It also helps that your products and services aren’t subscription-based, meaning you’re always engaging with your customers to repurchase.
Aside from supporting the ongoing conversion of your Facebook ad audience, it’s also a great way to test the effectiveness of your other ad copy to a different audience segment.
7. Set the Right Ad Frequency
As we mentioned earlier, there’s nothing more annoying than seeing the same ad a couple of times. The most effective ad doesn’t show up more than six times to the same customer.
To limit this, decide on the frequency specifications during the creation of your ads. This will set the frequency up, informing Facebook the number of times the ad will show up to every customer.
Ideally, your Facebook advertising strategy should guide customers, helping them come up with an experience that encourages them to fulfill your desired action, such as purchasing something or giving them your email address.
If you can, try to experiment with various frequencies so that you can find a balance between the right CPR and CPC in your campaigns.
8. Use Geo-Targeting for Your Facebook Ads
Back then, marketers don’t have a lot of options when it comes to the customers that they want to target. Fast forward decades later, and a lot of things have changed, allowing marketers to be more productive.
Geo-targeting is an excellent ad strategy to get your message in front of your target audience. It works by showing relevant ads based on where your prospects are located. What you get in the end are hyper-targeted ads that help customers become more engaged.
9.Track and Analyze Your Facebook Ad Strategy
Finally, the last thing that you need to do is to observe the metrics that you have identified in your Facebook Advertising strategy back when you’re just setting goals, and analyze your results. This will help you determine your return on investment or ROI.
When it comes to figuring out the best Facebook advertising tactic that works well with your business, you need to check each one of the options above and see if it’s perfectly tailored to different target market segments. Pick at least two or three and integrate them as you gradually become more and more comfortable.
Over time, you’ll be able to find out which of these strategies will work best.
Kevin Urrutia is the founder of Voy Media, a Facebook Advertising Company based in New York. He is dedicated in helping businesses triumph over the everchanging marketing landscape through the effective use of one of today’s most effective marketing platforms – Facebook. He crafts results-oriented solutions that are tailor-fit for each client his team works with.
Also published on Medium.