9 Digital Marketing Strategies To Grow Your Law Firm

9 Digital Marketing Strategies To Grow Your Law Firm


Are you ready to open up a new law firm? You will need to know how to market your practice. This will be the key to gaining success. The goal is to reach the maximum number of people in the shortest amount of time. Here are 9 great new marketing strategies that you can make use of in order to grow your law firm.

1. Make Use of the Most Relevant SEO

The time is now for you to learn how to grow a law firm. The first thing you will need to do is make use of the best and most relevant SEO content. You need to be using all of the terms that people use to search for legal services in your area. The more matches you get, the more clicks you get.

2. Tailor Your Content Directly to Your Demographic

The next thing you will need to learn how to do is to tailor your content to meet the needs of your target audience. What kind of law do you practice? If you are a car accident lawyer, you need to have all of your content branded exactly to this topic. The more closely you specialize, the more solidly you stand out.

3. Optimize Your Page for Your Local Area

All of the info on your site needs to be fully optimized for your local area. The person who lands on your page needs to know exactly what you do and where you are authorized to do it. All of the SEO on your page needs to be optimized for this purpose. The info itself needs to be organized and easy to locate.

4. Increase Your Presence on Social Media Pages

You need to have as high a presence as possible on all of the major social media network pages. These include YouTube, Twitter, Instagram, Facebook, and others. You need to be targeting a local audience on these sites so as to draw more eyes to your firm. The larger your presence there, the more interest you will get.

5. Publish a Legal E-book on Your Site

If you want to draw attention to yourself as a legal expert, it’s a good idea to publish a promotional e-book on your law firm website. This will be a great way to add some extra content that can show up in search engine results. It will also be a way to give yourself an extra level of credibility to draw in your local public.

6. Make Better Use of Email Marketing

Many people think that email marketing is a thing of the past. But this is very far from the truth. You can easily benefit by getting people to sign up to your mailing list. You can also use an address capture program to send reminder emails to people who spent a few minutes on your site without contacting you.

7. Start Making Use of PPC Ads

Pay Per Click ads are a great way to get some quick attention for your site. These ads show up all over the web, especially on social media pages. The person who clicks the ad is taken straight to your site. You only pay for the ad when someone clicks on it. It’s a great way to drive traffic to your law firm site.

8. Get Your Practice Listed in Online Legal Directories

If you want to reach as many people as possible in your local area, you need to be in all the places where they will look for a lawyer. One of the most common venues will be law firm directories. These are online listings of all of the lawyers in a certain area. Your name and contact info need to be listed here.

9. Make Sure Your Site is Mobile Friendly

Your site needs to be able to load easily and quickly on all kinds of mobile devices. These include laptops, Smartphones, Androids, tablets, iPads, and many more. More people than ever are using these devices to surf the web. It makes sense for you to make your site able to load easily so you won’t miss out on a click.