8 Tips For Marketing Natural Health Products On Instagram

8 Tips For Marketing Natural Health Products On Instagram

As the world’s largest social media platform, Instagram boasts a massive following of 1 billion users. It is also one of the most popular platforms for health and wellness-related content, making it an ideal place to promote your natural products. Here are some tips to help you market your products on Instagram:

1. Build your brand

It’s easy to get caught up in the excitement of building your business and forget about the importance of building your brand. A strong brand helps people remember you, trust you, and ultimately buy from you. It’s important to understand what makes up a strong brand and how to develop one. Here are some ways to build your brand on Instagram:

  • Develop a consistent look and feel across all platforms
  • Create a logo that represents who you are as a company
  • Provide high-quality images and videos that reflect your products or services
  • Use hashtags that are relevant to your industry

2. Give your audience what they want

When marketing natural health products on Instagram, it’s important to remember that you’re dealing with a very specific type of person – and that’s your ideal customer.

If you have an online store, use analytics to find out what people are searching for in your niche. If you don’t have access to this information, try Googling “top X health problems” or “top X health issues” where X is the health issue you’re trying to address with your product.

Use this information in your content: People want to know how someone else has solved their problem, so show them!

3. Be strategic with your content

If you want to build a following on Instagram, it’s important to be strategic about what you post and how often you post it. You want to share content that will resonate with your followers and attract new followers who have similar interests. For example, if you’re selling essential oils and want to attract people who are interested in natural health, post photos of the essential oils you sell or use them in your content. You can also post photos of ingredients that go into making essential oils or how-to guides for using them correctly.

4. Showcase the people behind the brand

Health and wellness products are often associated with a certain lifestyle, which can make it difficult to connect with potential customers. Your Instagram feed should include photos of your team members, customers, and other images that show how your products fit into a healthy lifestyle.

5. Go live on Instagram

Instagram is one of the best platforms for promoting your business and engaging with your followers. It’s also a great place to host live videos, which can be a great way to show off your products in action.

Live video is a fun way to engage with your audience, and it works well with food and cooking tutorials, makeup tutorials, and just about anything else you can think of. You can also use live videos to help promote special events like holiday sales or new product releases.

6. Encourage user-generated content on Instagram

Encouraging users to post photos of themselves using your products can generate valuable organic traffic to your site and help build brand awareness among potential customers. The best way to do this is by using a specific hashtag in your product packaging or on the packaging itself so that people know what photos should be shared with you as part of the campaign. Then, comment on user posts with a thank-you message and encourage them to share more photos with you in the future!

7. Create a challenge for your followers

Find something that will be interesting or useful for them and give away a prize if they participate in the challenge. Challenge ideas include posting photos of their favorite healthy meals using one of your products, showing off their favorite outfit wearing one of your items or even sharing how they use your product everyday!

8. Post videos.

Videos are one of the most engaging types of content on social media today because they allow people to watch something before reading about it. This makes them extremely effective for ecommerce businesses like yours who want users to make a purchase as soon as possible after seeing your product in action or hearing about its benefits from an expert source like yourself!


The beauty of these tips is that they work for both small and large businesses. While larger companies have agencies on staff to help them with their social media marketing, smaller businesses don’t always have that luxury. Luckily for those small companies, some of the most popular hashtags for health and wellness include words that don’t even need any special tagging. Keep your hashtags friendly, be sure to tag the right account, and you’ll soon find yourself well on your way to reaching a wider audience!