Few online marketing strategies exist in a vacuum. The online world allows for instant navigation, instant gratification, interconnected networking, and endless multitasking. It seems only appropriate that businesses take advantage of these qualities to tie their best marketing strategies together for a mutually beneficial result.
Much in the same way that content marketing can enhance and benefit from SEO, social media and email marketing have a mutually conducive relationship. Social media marketing gets a significant amount of attention from marketers these days, but email marketing is an underrated tactic in the online marketing lineup. The Direct Marketing Association estimates email marketing yields a 4,300% return on investment (ROI). That’s a big deal.
Obviously, email marketing and social media marketing each have their own advantages and disadvantages, but you stand to benefit most when you use them together.