Your content is the most important part, whether you are running a website or social media page. It is a free digital marketing strategy that can improve your brand and gain a lot of new followers. However, sometimes it is difficult to find the right content to post in order to improve your engagement. When people are engaging with your brand, social media algorithms are detecting that people like your content and they will push you even more.
Creating engaging content is a straightforward process, and you just have to pay attention to a few things, such as:
Talk about Your Topic Not Just Your Brand
When people engage with your content, they would like to get some kind of value out of it. This means that they are often looking for a solution to a problem or some type of information that will be helpful for them. You must establish your social media presence by talking about things that can be useful to your audience. There is also the 80/20 as known as the Pareto Principle rule that says you should post informative or educational content 80% of the time, and the other 20% you can post things to promote your business services.
Create only Visual Posts
People react differently to visual posts. You will be able to increase your engagement by a considerable margin only by making your posts easy-to-read. People usually can’t be bothered with huge texts and confusing posts, and they react differently to more visual posts where they can get a good amount of information only by watching a video for 2 minutes. You can also use infographics or creative images or GIFs to improve your engagement with your audience.
Make the First Step – Engage with Your Customers
If you want to improve your social media engagement, you must do the first step and engage with your audience. There are a lot of different ways that you can get your audience involved in your business marketing strategies. From creating polls and surveys to asking questions about specific problems, they have with your products. This can be beneficial in many ways, and for example, you will have a better idea of your target audience, you will be able to answer and understand customer questions or problems, and at the same time improve your engagement on every post.
Create a Contest or Giveaway
Another way to make your posts more exciting for viewers is by creating contests or giveaways. Let’s face it, everybody loves free products, and sharing content where you giveaway something from your brand will improve your social media engagement. Contests are also great for making people want to get involved with your content. As we mentioned at the beginning, people would want to get something in return for becoming your fan, so this is the perfect way to go.
Post Frequently and Optimal Times Per Week
You cannot improve your user engagement if you don’t have continuity in your social media posting. Not only would social media algorithms stop pushing your content, but also you want to inform people what is happening with your brand at all times. It is also important not to over-post. If you are creating too much content, people would see your business as spam as their news feed will be filled with your brand. This can lead to a negative effect on your followers.
The only way to understand what is going on with your content creating and on which content people react the most is to use the power of the analytics. You can get a lot of helpful information that can be used to optimize your overall social media posting strategy and improve your engagement.
These are some of the ways you can improve your social media engagement. Since it is a very important job for establishing a good social media presence, you need to take it seriously. You just need to learn the process through trial and error until you’ve reached the perfect posting formula for your fans that will launch your business as fast as a horse running in the Belmont Stakes odds.
Also published on Medium.