Tools to Use in Order to Improve Your Digital Marketing Strategies

Digital marketing is a huge part of any business. When done right, it can bring a lot of new customers, establish better brand awareness, and create long term relationships with your customers. However, running all digital marketing strategies can be an overwhelming process, especially for new companies where there are not enough employees to cover each sector.

That is where we are going to find the use of digital marketing tools. They are designed for a specific reason – To simplify the process of digital marketing. There are all kinds of tools that can help you optimize your online marketing strategy from autonomous posting to content creation. 

In this article, we will find out more about how you can make the digital marketing process much more straightforward than it seems as though the use of the best tools.

[eafl id=”19750″ name=”Hubspot Marketing” text=”HubSpot Marketing”]

HubSpot offers a couple of different features that you can find useful no matter what business you are in. You can set up popup forms, web forms, or [eafl id=”19751″ name=”Hubspot Live Chat” text=”live chat software”] with only a few clicks. You can also send [eafl id=”19752″ name=”Hubspot Email” text=”customized email campaigns”] and analyze your visitor’s data with great analytics. All the things that we mentioned above are free to use, but if you want other helpful tools, you need to have a paid subscription.

Paid features include [eafl id=”19753″ name=”Hubspot Marketing” text=”social media content management”], [eafl id=”19752″ name=”Hubspot Email” text=”email tracking”], and [eafl id=”19753″ name=”Hubspot Marketing” text=”connecting with your leads”]. This is an all-in-one solution that will improve your ROI for marketing campaigns and help you establish a better online presence.  [eafl id=”19753″ name=”Hubspot Marketing” text=”Sign up for a free trial “]and see what you think.


This is another excellent SEO tool that will help you increase the traffic on your website. Its primary use is for keyword targeting as they have vast data of 150 million keywords in the U.S and 150 other countries.

It provides exceptional analysis that will help you boost your traffic, as well as, compare yourself with your biggest competitors and identify weaknesses in your content.

This is one of the best SEO tools, and it is widely used by many websites. However, it comes only with a paid option. You can choose plans from $99 to $399. Even though it seems like an expensive thing if you are starting your company, it will definitely be worth it.


Proof is a tool that will help you change people’s perception of your brand. It connects with your website and uses social proof to boost conversions on your website. It has a live visitor count and hot streak notifications that pop up when a customer is viewing your site. This will help you improve your online brand reputation. 

Proof can also identify your visitors as well as their journey on your website. This is a handy tool that can be used to optimize your content for maximizing your engagements.


As we all know, search engine optimization (SEO) is one of the most important things for establishing a better online presence. So, in order to avoid going through the trouble of learning all SEO processes, you can use Yoast. This tool will improve your overall website SEO and also can focus on keywords, internal links, article structure, Meta description and much more. It is your SEO guru that will guide you through the process of content creation in order to come up with SEO optimized content.


Canva Business


If you are not a good content creator, don’t worry there is still a solution. You don’t need to hire an extra employee to help you with the process. Canva is a drag-and-drop platform that makes content creation much simpler. It has a wide range of custom pictures, icons, fonts or shapes that you can use to create your content. You can also add personal images or logos to go with your content. It is a very user-friendly content creation tool that is capable of creating incredible designs.

These are some of the tools that can help you with your digital marketing strategy. It is very important to simplify the process just so you can have more time to do other things in your business. Even established brands are already using these tools to help them create the perfect digital marketing strategy. 

Looks at how the best teams in the NBA expert picks are run can teach us many things about creating our marketing strategy. Maintaining a flexible system by leveraging the tools around us is one of the methods. There are various tools that will help you tackle marketing problems and provide you with great insights that will improve your focus.