Business-to-business marketing is a bit different than regular internet marketing. Starting up a LinkedIn company profile is a great way to get people interested in your company, as well as where you’re going with it. But within the LinkedIn platform itself, there are also some things that go beyond promotion, and enter into the category of understanding the rules of the game. Here are six things you need to know about LinkedIn marketing that will help you get more out of it.

LinkedIn Ads have a huge reach.

LinkedIn is the world’s largest professional network. It’s also a great way to reach your target audience. The platform allows you to target specific audiences based on their job title, company, industry and location.

The platform has an average of 400 million monthly active users and more than 3 million companies advertise on LinkedIn.

The platform has a lot of potential for both B2B and B2C businesses. If you’re looking for new customers or clients, it’s worth testing out LinkedIn Ads.

Blog posts are popular on LinkedIn.

This isn’t surprising, since the platform is designed to be a professional networking site. However, it’s important to note that not all blog posts are created equal when it comes to LinkedIn.

If you’re looking to use your blog as a lead generation tool, then you’ll want to post content that’s relevant to your target audience and industry. If you’re writing a piece about how to build a new website from scratch, for example, it may not be worth posting on LinkedIn if most of your readers are already running successful businesses and don’t need help with that particular task. Instead, consider writing about topics like how to sell more products online or how to improve your customer service skills — those topics are more likely to resonate with your readership.

You can add a call-to-action to your page.

LinkedIn marketing is not just about sharing content on your profile or pages. You can also add a call-to-action (CTA) button to your page that enables you to capture leads and direct them towards your website or other online properties. It’s an easy way to convert people who are already interested in what you have to offer into paying customers.

Landing pages are a great way to share content.

You can use landing pages to promote specific pieces of content, such as blog posts, infographics and white papers. When visitors land on your page, you can customize it with the information they’re looking for.

For example, if you sell baseball bats and your latest blog post is about “The Best Baseball Bats of All Time,” you could create a landing page that links directly to this piece of content and include information about how readers can buy it.

This is also a great way to use your search engine optimization (SEO) skills to drive traffic from Google and other search engines to your landing page.

Messaging is effective on LinkedIn.

LinkedIn allows you to “message” other users directly through their inboxes. This feature is similar to email marketing, but it also has some limitations that make it less effective than email marketing. For example, messages sent through LinkedIn aren’t easily trackable or linkable like emails are — so they aren’t as easy to measure or optimize over time.

However, because messages are sent directly from one user’s inbox to another’s, they give you the opportunity to connect with potential clients in a more personal way than other social media platforms allow (think Facebook groups). It’s also easier to build relationships with people on LinkedIn than it is on most other social media platforms because of this direct messaging feature.

People who see your ads frequently remember them.

The average person in the U.S. checks their phone over 150 times per day, so it’s important to make sure that your ads stand out from the crowd in order to get noticed and remembered. The best way to do this is by making sure that your ad copy resonates with the people who see it.

LinkedIn makes it easy for you do this by allowing you to customize your audience based on specific criteria, such as location and industry preference. By targeting people who are interested in what you’re selling, you’ll be able to create highly relevant ads that grab their attention and help them remember who you are and what you’re all about — which will increase engagement and conversion rates!

Conclusion

Like any new social platform, you should try to be active on Linkedin as much as possible. You should also try to connect with, and build relationships with others on this social network. That way, once you need to start promoting your small business in the future, these connections will already be established, and you won’t have to worry about starting from scratch.