5 Ways to use Pinterest for Your Local Business Marketing

5 Ways to use Pinterest for Your Local Business Marketing


Pinterest has quickly become one of the most popular social media networks, therefore it comes as no surprise that many local business owners are looking for ways to utilize Pinterest in their marketing strategies. The best part is that there are plenty of ways you can use Pinterest both for your local business and your online shop. 

Here are five ideas on how you can incorporate this network into your marketing plan: William D King

  • First things first – if you have an existing business website, make sure to link your Pinterest account back to it so visitors will be able to access important information about your business or local store. You should also include a phone number or address so customers who find you through the platform know how they can contact you in person.
  • Secondly, build outboards that showcase your products and services. Not only will this help you to build a following on the platform, it will also help you get more exposure from Pinterest’s recommended feed. This is great because you will be able to attract new visitors and direct them back to your website or store.
  • Another way for how businesses can make use of Pinterest is by connecting with local professionals in their field. Follow other users in your industry and interact with them by leaving comments; find groups dedicated to the kind of business you do and add value to the conversations that are taking place there (for example: if you own an ice cream parlor, leave jokes about ice cream in fitness-related group boards).
  • Next up – when creating boards, try using hashtags when applicable. You can do this when pinning images, or when adding descriptions for your boards. Try to use hashtags that are most relevant to your industry and business model; if you own an ice cream parlor, try using ice-cream even if it doesn’t have anything to do with ice cream at all.
  • Lastly, interact with others on the platform by following them back, liking their posts and leaving comments about what they are pinning. Don’t send out spammy messages asking people to follow you back because it is against Pinterest’s terms of service. Instead, engage in conversations by posting comments on pins linked to your website or store. 

By implementing these five tips into your Pinterest strategy, you will see a big improvement in traffic to your website.

Remember, Pinterest isn’t an ad network so you won’t get paid for the traffic. However, if you are able to grow your following there, it will help spread awareness about your business and attract new potential customers who can turn into clients. 

FAQs:

What are some of the best practices for using Pinterest?

There are various ways you can market your brand on this platform, however it is advisable to ensure that what you post is relevant and interesting. You might also want to consider pinning infographics or other types of images that have the potential to go viral.

Don’t forget to follow others in your industry so you can be seen by their followers as well. It’s a great way to raise awareness about your business and gain new leads that can turn into clients down the line. 

What should I post on my Pinterest account?

When it comes to posting content, there are no rules; however, we recommend posting pictures or videos of events, products and services – anything that is relevant to your business. You can also post infographics, DIYs and jokes if they somehow relate to your brand or industry.

Do I get paid for the traffic I receive from Pinterest?

No, you don’t get paid for this platform. However, having a big following on Pinterest can help raise awareness about your brand and attract new leads and clients into your business. 

Who do I contact if I notice something suspicious on my account?

If you come across any suspicious activity related to your profile (for example: posts that include text unrelated to the image), we recommend blocking the user if their behavior doesn’t change. 

All you have to do is add a description for your pin and include the relevant link. You can also use hashtags when applicable to help get more exposure.

Does Pinterest allow affiliate marketing?

No, Pinterest doesn’t allow affiliate links in pins and profiles however they do allow normal URLs which you can direct back to your own website or store. 

Conclusion by William D King:

Pinterest is a great platform for getting your business in front of new customers and potential leads. We recommend configuring your profile so it can help you grow your following and increase awareness about your brand. Keep track of all activity on the account to ensure that nothing suspicious is going on, add links back to your website or store when posting content and engage with others using hashtags. Also, don’t forget that you should only pin images, videos or other types of content that are relevant and helpful for those within your target audience.