5 Things to Consider When Approaching An Ecommerce Store Redesign
Are you planning to rebuild your entire eCommerce website? Because you are not getting conversions on your website due to old design. Want to increase the analytics of your online store? Then, you must approach an eCommerce web development company for a second thought on whether you should deploy new features into your eCommerce store to increase the conversion. We all know that the design of the eCommerce store is equally important. If the website design does not entice the users, they will bounce back from the website.
In this blog, we will discuss the main points that eCommerce store owners should consider before they proceed with website redesigning.
Things to Consider before planning the redesign of the eCommerce website
In fact, there are multiple things that store owners should go through before redesigning the website. Otherwise, they can contact the eCommerce web development company to get assistance. Here are some typical eCommerce design errors that we frequently find in the wild that you should consider if you’re thinking of expanding your eCommerce business.
Don’t Use a Typical Persona
Both web designers and merchants tend to believe they know best and subjectively walk in a straight line without looking left or right. We have a tendency to define needs based on what a person believes is required. As a result, we frequently fall into the assumption trap: if it solves my problem, it will solve everyone else’s also. To put it another way, if something makes sense to me, it must also make sense to buyers. Well, this does not apply everywhere. Therefore, the store owners should take help from the professionals to overcome the obstacles and reach the business objective to target the customers. Before any implementation to the website, always do testing of it to see how the customer will react.
Track New features and Changes
Did you add a new feature to your eCommerce website? And the dev tools console does not show any error. With this new update, your sales are going fine. But do you have any idea how the new feature has impacted your sales and customer behaviour? Are they even using this new feature or following the same procedure? Has the new feature even influenced the sales of the eCommerce store? So, it is essential to track the change made in the eCommerce store to define the exact impact. By tracking, you can check whether they are working or need improvement.
Redesign your listings to include larger images
Have you ever seen every eCommerce website show multiple products on the screen?
We know that product images are small and also known as thumbnail images. However, the images play a vital role in making the customer’s decision strong in selecting the product.
Many merchants get custom eCommerce website development to get their store available on mobile devices. And on mobile devices, you can have large photos. Good photography is always appreciated, regardless of where it appears on the site.
Display product options as buttons
You’re probably aware that many things come in several colors, sizes, materials, and other options. We know the users make their decision based on the information provided on the product page.
The professionals should use a button to help the customers to view all the alternatives and indicate when a variation indicates a price change. If the variant alters the appearance(for example, by changing the color), picking it should cause the main product image to be updated. It also ensures that the user knows what is ordered.
Moreover, it has more advantages in that by deactivating the particular buttons, users can know which product is out of stock. Further, this eliminates the need to scroll through a dropdown menu of options. It is recommended not to have a default size when it comes to size choosing. Users may wind up adding the default rather than the one they desire if this is the case. This could result in a high number of returns and dissatisfied customers.
Understand the category structure
Most eCommerce websites have a lot of categories in their menus. Customers use the navigation to figure out the store structure and parent-child relationships between the categories.
While it’s a good idea to have some subcategories in many categories, some stores make it too complicated. In Navigation, we frequently see categories, subcategories, and popular filters mixed. So, always ensure that the category hierarchy is clear, transparent, and simple to scan and comprehend. If you’re not sure if you’re doing it right, attempt a card sorting test or look at how retailers offering similar product lines do it.
Final Thoughts
On the whole, there are more common pitfalls that every merchant encounters in their day-to-day work. Are you in difficulty whether you should change the eCommerce store design or not? Hire an eCommerce web development company to hand over all the worries to the professionals of the agencies.
Author Bio
Hitesh Chauhan is a compelling content contributor who works with the prominent eCommerce Development company, The Brihaspati Infotech. He has an attentive mindset and definite interests in advanced technologies and marketing tactics that encourage him in writing content that readers greet. His eagerness toward multiple heads makes his pieces more audible and engaging.
Optimizing Marketing Automation with Dynamics 365: Essential Keywords and Strategies
For organizations aiming to hold their ground and reach out to their audience effectively,…
0 Comments9 Minutes
Understanding AI, Machine Learning, and AIML: A Comprehensive Overview
We are all aware of the phrase: “Change is Constant!” It means nothing is permanent except…
0 Comments7 Minutes
What are the Cybersecurity Best Practices to Safeguard Your Digital Assets
One could say that cybersecurity is not anymore, an added luxury – it has become a necessity. Due…
0 Comments8 Minutes
8 Ways Visual Content Enhances the User Experience on Your E-commerce Website
When it comes to e-commerce, first impressions are everything. Your website is usually the first…
0 Comments7 Minutes
How to Find and Fix Orphan Pages in SEO
Orphan pages are the web pages which are not linked to any other web page of the specific site and…
0 Comments9 Minutes
Digital Marketing vs Affiliate Marketing
Modern marketing offers a wide assortment of options for businesses and individuals alike, with…
0 Comments15 Minutes
Write Smarter, Rank Higher: How to Craft High-Quality SEO Content With AI
Did you know that 68% of all the trackable website traffic comes from organic and paid search…
0 Comments10 Minutes
Enhancing Digital Marketing Campaigns with AI-Powered Decision Intelligence
Companies are always looking for ways to enhance their marketing strategies. Artificial…
0 Comments9 Minutes