Instagram has become a very popular social media platform in recent years. When you are on Instagram and see other related accounts with a massive following, it is natural to wonder how have they earned so many followers. These days with so many amazing accounts on Instagram it has become very difficult to grow your account and boost up your following. One usually thinks that only famous people can get a large number of followers. But if you look closely you realize that you really don’t have to be famous to obtain more followers on Instagram as there are a number of people who have been made famous after they made an account on Instagram. It means that you too can get more followers if you follow a few great tips that make people interested in your content and ultimately convince them to follow your account.
There are so many ways to enhance your following on Instagram. You can pick and choose different tips and tricks according to your content and nature of your account but these three basic tips given below work like a charm for almost every type of account. Let us discuss these in detail.
1 Share engaging content
This is the most basic yet the most effective way to get people to follow your account. You don’t have to put extra effort to get people to like your account if you have great content. If your target audience finds your content interesting they will like, comment and share without your asking to. This engagement gives you an Instagram algorithm boost which helps your account to reach more and new audiences and hence increases your followers. Your goal is to inform, engage and entertain your target audience with your content. In order to do it successfully just carry out these following activities.
#1: Run a contest/giveaway
Instagram contests and giveaways are a great way to engage with your followers and reach a wider audience. It’s a very effective way to increase your followers rapidly. You can ask your audience to follow your account, like your contest post, tag their friends and use your branded hashtags in their posts in order to be a part of the contest or giveaway. This is a sure-shot way to increase your followers.
#2: Use interactivity features
Use Instagram stories to get engaged with your audience. Instagram stories offer very effective interactive features like poll and question stickers to get people involved. If people come across your story through a hashtag or location page then it’s a great opportunity for you to get them engaged right away with a poll or question. It’s a very effective way to get them to know more about your brand and give you a follow.
2 Use relevant hashtags
Hashtags are a great way to increase Instagram followers. Hashtags in bio, posts, and stories are discoverable in Instagram search. Hashtags allow people outside of your current followers to find your account and follow you if they happen to like your content so you cannot deny the importance of using relevant hashtags in order to gain more followers. Just keep the following aspects in mind when using hashtags.
#1: Use popular and trending hashtags
Use popular hashtags that get searched frequently. If you want to get some target audience then use relevant popular hashtags that you know of. For knowing the popular hashtags just look for posts from similar accounts like yours. You can use this strategy to gain targeted followers. But if you are looking for just likes then you can use popular hashtags such as #like4like or #follow4follow. Although this strategy is not likely to get you, quality followers.
#2: Use the optimal number of hashtags
You can use a maximum of 30 hashtags on posts and up to 10 on stories. You won’t be able to share posts, comments or stories if you try to include more than the allowed number of hashtags. There are a lot of opinions on the optimal number of hashtags one should use. You can use any number of hashtags according to your liking. We will suggest you use all of these allowed numbers of hashtags and see what difference this brings in the form of likes and engagement. If you don’t like to see an overdose of hashtags then just use 8-10 hashtags and find out for yourself which number you are comfortable with. Make different sets of hashtags relevant to your content and save them on your phone so you don’t have to type them every time you post. Just copy and paste instead.
#3: Create your branded hashtag
You should create your own hashtag that can be used by your audience and followers to be used in posts showcasing your brand. It will make it easy for you to make a collection of some great user-generated content and use it in your feed. Just be sure to monitor your hashtag regularly and share, like and comment on posts that use it. This strategy is sure to win you more followers.
3 Follow other relevant accounts
This is a great strategy to gain your targeted audience. First of all, identify accounts similar to yours which have reasonable followers. Once you have identified these accounts, start following a few of them or opt to buy Instagram followers UK. Also, search for similar accounts within their followers and follow a few of them as well. Just make sure that the accounts you are following fall within your targeted audience. The following accounts are the first step. Do not forget to like and comment on their posts on a regular basis so that your account gets noticed by them. Keep the bits of advice given below in your mind when liking and commenting on posts.
#1: keep on liking their posts
Only the following other accounts are not enough. If you want to get likes on your posts in return then do not forget to like their posts as well. In fact, give likes to as many posts as possible to the accounts that you do not follow as well. Usually, people are in the habit of returning the favour by liking back your posts and many a time they follow back as well if they happen to like your content.
#2: Do not forget to comment
Liking others’ posts is fine as long as you are looking to get likes on your posts. But if you would like to get noticed by the accounts you follow then don’t forget to comment on their posts. If you comment regularly on your favourite accounts there is a high chance of getting a click on your profile by those accounts which can lead to a follow back.
If you keep these very simple and easy yet very effective tips in your mind when using Instagram, you will surely get more followers within a short span of time.
Also published on Medium.