13 Email marketing best practices you can't afford to ignore

13 Email marketing best practices you can’t afford to ignore


In 2022, email marketing is one of the most effective ways to reach your target audience. But if you’re not careful, you could end up wasting your time and money. Here are 13 email marketing best practices you can’t afford to ignore. Implementing these tips will help you create successful email campaigns that produce results.

1. Segment your email list 

Segmenting is one of the most effective ways to improve your email marketing results and ensure that you’re sending relevant content to the right people. Segmenting an email list means that you’re dividing your list into smaller groups based on specific criteria. This could be based on demographics, interests, or past purchase history. Segmenting allows you to send more targeted and relevant content to each group, which leads to better engagement and conversions.

2. Personalize your emails whenever possible

 Personalizing your emails means that you’re addressing your recipients by their first name, using their location, or mentioning a past purchase they made. Studies have shown that personalizing emails leads to higher open and click-through rates. Personalizing your emails is an excellent way to show your subscribers that you care about them. Personalizing can be as simple as addressing your subscribers by name or more complex, such as tailoring content to specific interests.

3. Use clear and concise subject lines

Your subject line is the first thing your subscribers will see, so it’s essential to make sure it’s clear and concise. The subject line should give your readers a hint about what the email is about without giving away too much information. Not all of your subscribers will open every email you send, so it’s essential to test different subject lines to see which ones get the best response.

4. Use images sparingly

Images can be a great way to add visual appeal to your emails, but you don’t want to use too many of them. Your images should be relevant to the content of your email and add to the overall message you’re trying to communicate. Too many images can make your email look cluttered and can even result in lower open rates.

5. Make sure your emails are mobile-friendly

More than half of all emails are now opened on mobile devices, so it’s essential to make sure your emails are mobile-friendly. If they’re not, your subscribers will likely delete them without reading them. Make sure your email layout is easily viewable on a small screen, and use large, easy-to-read fonts. You should also consider using a responsive email template to ensure that your emails look great on all devices.

6. Write a clear and concise message

Your message should be easy to read and understand. Keep your sentences short and to the point, and use simple language. If your readers don’t understand what you’re trying to say, they won’t take the time to figure it out. Make sure you don’t cram too much information into one email. If your subscribers have to read the email more than once to understand what you’re trying to say, they’re likely to delete it.

7. Use a professional tone

Your emails should be professional in tone, even if you’re sending them to personal contacts. Avoid using slang words and inappropriate humor. Your readers will appreciate the professionalism, and it will help set your emails apart from those of your competitors.

8. Provide helpful content

Your subscribers will appreciate it if you provide them with helpful content that is relevant to their interests. Offer advice, tips, and tricks, and share your knowledge and expertise with your readers. Your customers will be more likely to come back for more if they know that you’re always going to provide valuable information.

9. Keep your email design consistent with your branding

Make sure your email design is consistent with your branding and logo. Your subscribers should easily recognize your emails, even if they only see the subject line. Consistency will help to build brand recognition and trust.

10. Use video sparingly

Videos can be a great way to add interest to your emails, but you should use them sparingly as they can add to your email’s load time. Moreover, your subscribers may not have the time or patience to watch a video. If you do use video, make sure it’s short and to the point and adds value to the email. Videos are an excellent way to increase your open rates and click-through rates.

11. Use a solid call to action

Your call to action should be clear, concise, and easy to spot. It should also be relevant to the content of your email. For example, if you’re promoting a new product, your CTA should encourage your subscribers to visit your website to learn more about it. It should also be relevant to the content of your email. For example, if you’re promoting a new product, your CTA should encourage your subscribers to visit your website to learn more about it.

12. Test, test, test

Always test your email campaigns before sending them to your subscribers. This will help you ensure that they look and function the way you want them to. You can use different software programs to test your emails or send them to a small group of test recipients.

13. Track your email campaign results

By tracking your email campaign results, you can see what’s working and what’s not. There are email marketing software programs that will help you track the results of your campaigns, including open rates, click-through rates, and conversion rates. Use this information to improve your email marketing strategies and get better results.

Final Thoughts

When it comes to email marketing, there are a lot of best practices that you can’t afford to ignore. The tips in this article will help you make sure your email marketing campaigns are effective and successful. 

Author bio: Maira is a freelance writer who works with creative brands and B2B companies to support their content writing efforts and SEO strategy, and has writing expertise in digital marketing and branding. Connect with her on LinkedIn or Twitter.