Relevancy of Business Directories

Does Business Listing still work in 2022?


Websites that contain information about your business, such as your name, address, phone number, hours, and other information, are known as business listing sites. Most technologies that provide this information are free to use, but users must manually enter their information or keep their business running.

Why are business listings sites important for your business?

Previously, local businesses advertised through collateral, radio advertising, television advertising, and newspaper advertising, and so on. These types of advertisements drain one’s bank account while providing little benefit. Digital marketing is the new era of local business marketing.

1 Local SEO

In the digital world, small businesses face stiff competition from large corporations. Local SEO provides a good opportunity for local businesses to rank high in search engines for local keywords. Business listing is an essential feature  of local SEO. Having a business listing on reputable business listing sites shows Google how local the business is.

2 Be found

Despite the fact that Google is the best way to find any business in the world, business listings are still required to find information about businesses. Not every local business can afford a website and the necessary SEO to rank higher. They can, however, always be listed in free business listing sites and found when their prospects browse for them.

3 Backline power

Backlinks, also known as inbound links, serve as connections for any company’s website. It contributes to the process by increasing the domain authority of the site. As a result, after including a tracking link at the end of the URL, the volume of traffic to any website increases. You can also precisely assess this hike.

4 Help through business listings 

Many businesses are tired of seeing large stores and other businesses receive the most attention from buyers. Because of the proliferation of business listing websites around the world, this issue is no longer valid. Each company now has complete coverage. This gives small businesses an advantage by allowing them to be listed on business listing websites.

How can one choose free business listing sites?

On the internet, there are millions of business listing sites. It is critical to select good business listing websites. So, how do you sort through the business listing websites?

For this there are some essential rules that you need to follow:

  • Sites that are not spammy

Assume you’re looking for information on a website. You see annoying and irrelevant ads everywhere, making it difficult to find the information you require. Your first step should be to leave the website. Your prospects do as well. As a result, there is no point in listing on spammy websites.

  • Excellent Domain Authority

Obtaining a backlink from a new business listings website with a high domain authority will provide your website with high-value connection. There are numerous tools available for determining the domain authority of new business listing websites. 

  • Do-follow links

It must be a do-follow link in order for the link juice to be passed to your website. Not every new business listings website provides do-follow links, but one must ensure that their website has a balance of do-follow and no-follow links.

What should you include in local business listing sites?

 Some of the information that is required to include in local business listing sites are:

  • Business name or title

In this field, always use your actual business name. Google can read street-level traffic signs, so make sure the way you specify your name matches the sign on your business, your print marketing, your website logo, and how you answer the phone. No more keywords, geographic terms, or other changes should be added to your company name.

  • Address

Always include your actual address, with no additions or changes (such as fictitious suite numbers). PO boxes and unstable virtual offices are not real-world addresses and should not be used to create local business listings.

  • Phone numbers

While Google’s guidelines prefer local area code phone numbers, toll-free numbers have been supported for some time. This is especially important for businesses like hotels: they’re local, but the majority of their customers come from out of town, and a toll-free number is extremely convenient for them. If you use a toll-free number instead of a local number on your Google My Business listing, make sure that this number is used consistently on your website and in all of your citations.

  • Website URL

Google expressly states that your listed website URL should direct visitors to a page owned by a company rather than a third party, a social profile, or anywhere else.

  • Categories

Most local business data portals have a set of categories from which you can choose to describe your business. Typically, you will choose 1–10 of these categories; when it comes to Google, appropriate classification can have a significant impact on rank. Google’s guidelines encourage you to select categories that define your company at the most granular level.

  • Description

This field allows you to highlight the most persuasive and impactful aspects of your company — the things that will most likely persuade a potential customer to choose you. In most cases, you’ll have several hundred characters to make a short point for your company. You can write a special description for each platform, or you can form a single description and publish it on all of your references.

  • Additional media

You can upload videos, menus, and links to other forms of media to certain platforms. This results in a more interactive user experience and may influence configurations.

  • Certification

If you rely on licenses or professional certifications to build trust in your business, make sure you include this information whenever a platform makes this field available.

  • Brands carried

Being notified of major brands you carry is easy for customers, especially when those brands have a devoted following. This is a particularly good field for retail companies to enter.

What are the benefits of free online business listing sites for your business?

Entrepreneurs are aware of the existence of lists, but they are unaware of the benefits of listing their businesses in one.

Many people mistake a free online business listing site for a digital version of the Yellow Pages, but this is not the case. They are complete and accurate channels through which potential customers, business owners, and professionals can identify and contact businesses that are applicable to them.

Here are some of the benefits of free business listings sites online that we will discuss:

  • Increases your online presence:  Getting listed in one online business directory automatically gets you listed in a slew of others. However, there are a few instances where reliable information on listing websites is not updated. To prevent this issue, it is critical to regularly check your listings and to enhance your online presence.
  • Enhance your local visibility:  Many large business listing sites provide advanced filtering options, allowing your customers to connect with you in your area. Free online business listings are helpful for reaching out to customers in your community.
  • Get found easily:  By ensuring that your business information is correct on various online listing websites, you can increase your chances of being noticed whenever customers search for services or products similar to yours, even if they don’t directly search your company.
  • Enhance SEO ranking:  Google, on the other hand, refers to online business listings as a valuable and trustworthy source of information. The first page of results is usually where you’ll find results for lists. If you list your business on an online business directory website, you may benefit from their well-established SEO and appear on the first page of Google.
  • Make your brand known:  When customers conduct a search in an online business directory, they are presented with a list of matching results.  You can click on it to learn more about the company. In this case, even if the customer does not press down on your company’s name, they will still see it. Every time a customer sees your business, it raises brand awareness in the customer’s mind and increases your probability of gaining business from them.

Why should you give your business name on top business listing sites?

Online marketing is a critical component in growing your business. This is why many website owners place their company name on top business listing sites. Sometimes a small link sharing can have a significant impact on your business. For those who are unfamiliar, directory sites are websites that aggregate dozens of sites in a specific niche.

Here are some reasons why should you give your name on top business listing sites:

  • Traffic and trust: Customers will find you more reputable and trustworthy if your information is available on online directories, maps, and review sites.This way, people and search engines can get to know about your business more easily. As a result, business listings will undoubtedly assist you in attracting more customers.
  • Impact on SEO:  Listing sites, according to experts, have an impact on your rank in local search results. When a user searches your company name online, links to directory sites appear in the results, acting as a gateway to your website.
  • Instant local search results:  Enlisting your company name in online directories may assist you in generating instant local search results. Online directories can be very useful in informing local users about the quality of any nearby business.