Has your real estate business endured a huge financial loss during the COVID-19 pandemic?
Do you know the best way to save your brand identity in this age without getting infected by the virus?
In this article, you’ll learn how to use digital marketing effectively to improve your real estate business.
Here are 10 useful tips in this regard:
1. Set clear goals
As a real estate marketing expert, you need to define your goals before embarking on this career.
Remember that your goals should be
- Specific: you need to know what exactly you want
- Measurable: you need to measure your objectives
- Attainable: you need to be realistic when setting your goals
- Relevant: you need to focus on your brand’s requirements
- Time-bound: you need to define deadlines for your objectives
For example, many brands consider increasing brand awareness, driving traffic to their website, and increasing sales to be their goals.
Remember that you need some metrics to measure these goals and figure out if you’re performing well.
Spending enough time on this stage helps you do your tasks more efficiently and reach your goals easier.
2. Recognize your audience
After defining your goals, you have to prioritize your audiences to be able to reach out to them using digital channels.
Remember that if you target any persons without any purpose, you’ll waste your money and time. To increase the ROI of your real estate marketing campaign, you need to target those who are potentially your customers.
For example, if you’re working on condo assignment deals in Toronto, you’d better spend time finding potential customers in the regions and appear like a local expert to them.
3. Prepare for an email marketing campaign
Now it’s time for email marketing as one of the most useful digital marketing tactics for businesses of all sizes and types. Real estate agents can also generate leads using this technique.
However, remember to avoid exceeding the optimum number of emails you send to your audience.
More than 80% of people are willing to receive monthly updates and promotional emails from companies. So if you send emails on a weekly basis, or even worse, daily, you’ll face a drop in your subscribers because they will be tired of your emails.
Try to cultivate email addresses and reaching out to potential customers, and encourage them to subscribe to your emails.
4. Create a social media marketing strategy
Social media is now a great channel for digital marketing. With more than 3.8 billion active users in the world, social media platforms outperform any other communication tools.
As a real estate marketer, you have to create a strong social media strategy to get ahead of the competition.
Try to have a social profile on each top social platform such as Facebook, Instagram, Linked In, etc.
Define a unique style and tone of voice for your marketing and start posting informative content on networking sites.
5. Use SEO
If you want to increase your customers using digital marketing, you need to rank higher on Google. Search engine optimization techniques help you revise your content and web pages so that you rank for specific keywords boosting your site’s traffic.
SEO is usually divided into two different parts: On-page and off-page. On-page SEO contains generating keyword-focused content and also optimizing your site’s speed. Off-page SEO is about getting backlinks from high-DA sites that are relevant to your niche.
6. Use A/B testing
A/B testing is an effective technique by which you can figure out which marketing items are of more interest to your audience.
For example, you can use an image or a video in a single post on social media. To find which one can bring more engagement rates for you, you can create two posts and wait for your followers’ response.
7. Generate compelling content related to real estate
A majority of customers, especially youngsters, try to read several articles related to the product they want to buy before purchasing. This means that informative content is king.
When it comes to buying or renting an apartment or a condominium, the problem will be even more important. Because people will search a lot more to make sure they’re choosing the best option.
So you need to educate your audience before encouraging them to become your customer. Blog articles, podcasts, videos, webinars, and infographics play a significant role in the interaction of your audience with you. Try to share your content on all social media channels to get maximum exposure.
8. Do not forget PPC ads
PPC is a digital advertising method in which you, as an advertiser, should pay each time a user clicks on the link of your online advertisement.
PPC ads are more cost-effective than traditional means of advertising. Google AdWords is one of the most common tools for PPC ads. The average conversion rate in Google AdWords is 3.75% among all industries.
For the real estate industry, the average conversion rate of PPC ads is 4.40% for the search network and 1.49% for the display network.
9. Use automation tools
Digital marketing is so competitive that you can’t win it by throwing some average ads. Automating digital marketing using artificial intelligence can help you track your audience behavior and engagement on your webpages.
A majority of marketers believe that the ROI of using automation tools is really high, and their benefits can be felt less than 6 months after implementation.
Increasing engagement rates, getting more reviews, increasing traffic, and interaction can be mentioned as its advantages.
10. Leverage influencer marketing
Influencers are playing a significant role in changing people’s minds about different products or brands. They might be less famous than celebrities, but they have high-engaged followers, and if they’re related to real estate, they can work miracles.
Successful designers, builders, and writers who are online influencers related to real estate can endorse your work and increase your brand awareness.
Try to find well-known influencers who share your values and collaborate with them as affiliate marketing.
The real estate industry has suffered greatly during the global pandemic. Digital marketing is a perfect way to stay connected with your previous customers and even reach out to new prospects. Remember that when the pandemic is over, you need to have potential customers to compensate for your loss.