Technology is always moving forward. What was state-of-the-art one or two years ago is now considered obsolete. These same principles apply to cybersecurity. A cybersecurity system that was considered effective six months ago may not be equipped to handle the latest threats. Here are some reasons you may want to update your cybersecurity system.
Maintain Peace of Mind with an Up-To-Date Cybersecurity System
News reports are full of stories of businesses that have become victims of cybercriminals. Besides losing money, a business that is victimized by cybercriminals stands to lose customers, their reputation, and sometimes their business licenses. Clients could sue them, law enforcement might investigate them, and they may need to pay government agencies expensive fines and fees.
Keeping cybersecurity up-to-date helps keep criminals away. Business owners, management, and employees have the peace of mind that comes from knowing that they are doing everything they can to protect their personal information. This peace of mind contributes to the financial bottom line. It helps customers have confidence in an organization’s ability to protect their private information.
Gain Customer Trust and Increase Sales
In the world of cybersecurity, there is no such thing as a 100 percent guarantee. However, there is substantial evidence that shows that cybercriminals will go after vulnerable targets. You don’t want your business to be easy pickings for nefarious individuals. Everything must be up-to-date.
Manually updating patches and software is time-consuming. A vulnerability scanner can help automate these processes for you. The result is that your customers will have more trust in you. Their increased trust leads to increased sales.
Just think about some larger e-commerce retailers. They get a lot of traffic because they offer low prices and their customers are confident that they are doing everything possible to protect their personal information. Most people would prefer to spend a couple of dollars more on a product and purchase it from a vendor they know has their cybersecurity up-to-date as opposed to saving a couple of dollars but running the risk that they are dealing with a company that does not have their cybersecurity updated.
Improve Visibility in Search Engines
Most people do not think about search engine optimization when they are thinking about improving their cybersecurity. However, if your site becomes a victim of a cyber-attack, you will have some downtime. You might need to pay a hacker who has infected your site with ransomware to get access to your site again. You may need to take your site offline as you repair the damage by a hacker. These things will negatively impact your ranking.
A cyber-attack disrupts the indexing process and can lead to a drop in your search engine ranking. Downtime negatively affects the experience of people who visit your site. This means that they will look elsewhere for the products or services they wish to purchase.
You Deserve the Latest and Greatest
Keeping your cybersecurity up-to-date by updating your software and patching security holes also gives you access to improved features for the apps or software you are using. You don’t want to fall behind your competition. You don’t want to be using an older version of an app or a piece of software and miss out on newer functionality options.
Keeping cybersecurity updated by installing patches and software updates can improve the stability of the software you are using. Crashing goes away. An updated program might boost performance and speed. You, your employees, and your customers deserve the best.
It is easy to ignore reminders to update software. But failing to do so puts you at risk of cyberattacks.
Hackers Are Becoming Smarter
Cybercriminals are smart. They are becoming more sophisticated every day. They are creating new and advanced scams. This is their full-time job. This means that your organization must also be fully committed to keeping your data and the data of your customers safe. The only way that you can do this is if you stay abreast of the latest in the world of cybersecurity.
Cybercriminals aren’t going anywhere. They are going to become more relentless. They are taking advantage of the latest in technology, including machine learning and artificial intelligence, to make their attacks more sophisticated. To protect your business, you need to make sure that your cybersecurity is up-to-date.