Why You Should Diversify Your Marketing Channels

Why You Should Diversify Your Marketing Channels

Summer 2018 was wild in the digital marketing community.

Anyone dealing in the online sales and marketing space has felt the effects of the European Union’s General Data Protection Regulation (GDPR), the Facebook-Cambridge Analytica data scandal and Google’s (constant) disruptive algorithm changes. As an online business coach, I’ve seen clients and colleagues struggle to stay up to date with these changes.

We’ve all heard the old saying, “Change is the only constant,” and that goes double for the digital landscape.

That’s why it’s vitally important to diversify your lead generation and marketing channels to prevent catastrophe. What Were The Major Marketing Changes In 2018? The first big shake-up to the industry came when the GDPR went into effect on May 25. The specifics of this change are extensive, but for most coaches and marketers, the most notable was the requirement for businesses operating in Europe to receive explicit permission to collect users’ data and do things like send newsletters.

So no more auto-checked boxes to grow your email list without a purposeful opt-in by the client.