Human Resources And Digital Marketing

What Is The Relation Between Human Resources And Digital Marketing


Introduction

The Human Resource(HR) department and Digital Marketing are two essential pillars of the business. One brings talented employees and other new customers. Think if one of them were absent, then will it be possible for the organization to grow effectively? Most of us say no. That’s why in the starting itself, I mentioned both of them as pillars of the company. In this modern era, it is necessary to care for employees to better the business, just like customers. Without them, no revenue can generate. Similarly, without employees, no work progress will occur in the company. The world demands digitalization in almost every process. 

HR people shape employees as per the demand of the digital world. When you care for employees from the starting level, then they will give more effective output. To meet the market’s need, Human Resources and Digital Marketers combine to provide the expected result. Such integration brought many advantages to the business. Let’s see their effect on the work progress of the company in detail.                   

How HR And Digital Marketing Combines?

We all know various processes that HR handles but often fail to recognize that the digital platform plays a vital role in executing it more effectively. The same effect is seen vice-versa. The below-mentioned points will clear their contribution in making the process more valuable.    

Recruitment 

Hiring is an important process for the HR department. They have to find the best candidate to fulfill the requirement of the company. They are finding the one who gets fit with the work culture with its talent and skills. Thus it is crucial to find the most appropriate one. To get the expected result, they have to make necessary attempts by expanding their wings. Digital Marketing improves recruitment to a great extent. Using various online tools like Linked In, Internshala, Indeed, and many more are available to post the company’s vacancy details.

All candidates mostly prefer to find the best suitable job through an online platform. By creating an attractive structure and adding an appropriate description will improve the quality of candidates. While adding descriptive details, HR can guide the marketing team to mention the benefits they are offering to their employees. The marketing team can handle this task, but as HR manages all such areas, they can better add value. Such cooperative working will benefit the whole company’s work process.        

Hiring Better, Getting Better Customer Satisfaction

When you hire the best candidate, you can get the expected output. A similar concept is applicable over here. If the hired employee can well-understand their roles and has the confidence to achieve the target, it indeed brings betterment to the company.HR helps employees grow effectively by taking the digital marketing team’s help to find the areas that need improvement.  

Customer service demands a similar attitude. They want the respective company’s representative to understand their requirements and work with their best efforts to satisfy their needs. The digital platform opens many areas using which the employees can reach their clients and work for them with all the possible measures.           

Creating Various Events

Nowadays, many firms focus on employee engagement. For interacting with them, HR plans a group of events where they can fill the communication gap. It will help in broadening the workers’ thinking by interacting and knowing the members of the company. The process will be more innovative by using the online platform. Creating attractive designs for the event and then posting them on various online media will attract employees and outsiders.

I am telling from my own experience when our company arranged such a gathering where I enjoyed a lot and increased my connectivity with the company. They developed various posts and forwarded them via emails, social media, and text messages to increase enthusiasm among us. They organized games also, and it was a complete mystery for us what the gaming activities would be. Really it is thankful for the social media platform that encourages all the employees to participate in such an event.        

Even it will help catch future employees’ attention to be a part of such a good company that cares for their workers. Successfully executing the events and taking the whole team’s reviews will work as a promoting media where customers can better recognize your work process and improve their trustworthiness while working with your firm.

Providing Updates

A company needs to tell the public about whatever updates they make in their work process to take it into their account and benefit from it. Such information is more known to the team who worked on it. But they are not the presenter of the updates in the first phase. Marketing people first reach the audience, and after that, their role comes. To present it most appropriately, digital marketing people connect with the team to understand the concept deeply. It becomes helpful for them to deliver the post more understandably. Such interactive sessions will also develop connectivity for completing the work together.  

HR works as a link in the company as they handle many tasks related to the employee’s performance and organizational process. Coordination between HR and digital marketers can bring more fruitfulness to the company.

Arrangement Of Training Session

Training is an integral part of an employee’s growth. While hiring new candidates, it is necessary to train them to handle their tasks and understand the work culture. Such development sessions will help the employees to remain known to the updates and improve their working standard according to it to meet the future customer demands. Such a session will work as a promotional idea. By providing information on the online platforms about such training programs, the public will know that you want to develop as a whole team. Such growing efforts are appreciable and create a more recognizable image in the market.

Better Use Of Technology

We all know about the COVID-19 pandemic. It gives a new era of working known as ‘work from home.’ All companies adopted digital platforms for performing their work. In that situation, the duties of the HR department increase a lot. They have to manage all the functions from home. They have to look more for engaging the employees, their work productivity graph, connectivity with the company, and salary payment in the new working environment.

For any size of the company, their employee’s salary processing becomes a challenging task.  Technological up-gradation has given payroll management solutions for businesses to handle all the processes from home and provide payments to them. With contemporary work culture, new roles are created, and it makes new vacancies in the company. To meet such requirements, HR has to plan in a new way. 

Here digital marketing comes into the picture. HR can approach the online platform for finding the workforce review. From that report, they can get a better idea about the difficulties they face while remotely working. It becomes a bridging tool between HR and employees. Also, it helps in finding new candidates. As the COVID situation was very tough and created job losses for many people, they searched to get new opportunities.  

If your company is providing a job and the facility of working from any location, you can give such advertisements on social websites. Digital marketing strategies can give it an attractive shape and present it in front of the world to get the best possible result.

To Put It All Together… 

For the company’s futuristic growth, the amalgamation between the HR department and Digital Marketing is essential. Together they can handle the task and become capable of presenting them more effectively. Such practice is needed in the business to grow with all the efforts. By working collaboratively on the process will lead to more innovation and creativity in work.                   

Author Bio: 

Sweta is an experienced content strategist at FactoHR, having a keen interest in communication and latest trends that are useful to entrepreneurs. Her passion for learning aids team members to represent new ideas that later help businesses to achieve their mission and vision.