What Digital Marketers Can Learn From Their Analytics Data
If you’re not measuring it, it doesn’t matter. And you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working.
Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. But only if you’re reading it regularly. Here are some things to look for.
The basic raw numbers of your analytics data aren’t likely to deliver epiphanies by the truckload. Yes, your page views, session length, open rates and CTRs are all important, but they aren’t necessarily going to give you much actionable intelligence. This is especially true if you’re looking at the information as a snapshot. You’re far more likely to gain insights by watching these fundamental data points over time. That’s how you’ll see patterns develop that can lead you toward amplifying the digital marketing you’re doing well, and improving (or perhaps sidelining) areas where performance is lacking.
From those basic indicators, you’ll want to look a little deeper. For example, rather than simply looking at aggregate data for pages per session on your website, look at that same metric broken down by traffic source. If you can identify a source from which you are seeing greater engagement (based on the number of pages viewed per session, in this example), you can increase the efforts you make to attract traffic via that source.
Click here to view original web page at What Digital Marketers Can Learn From Their Analytics Data
How Predictive Analytics Boosts Digital Marketing Success
The anticipated global market size for predictive analytics is nearly $12 billion in 2022, with…
0 Comments8 Minutes
The Business Side of WordPress: Monetization Strategies and Best Practices
WordPress is a content management system (CMS). It is used to create any website, from blogs to…
0 Comments10 Minutes
7 Predictions for Social Media Marketing in 2024
Social media marketing has evolved from an experimental brand-building strategy to an essential…
0 Comments6 Minutes
Illuminating the Path to Technological Excellence
Embark on a Journey of Technological Distinction with Integra Sources In the vast landscape of…
0 Comments3 Minutes
The Future of E-commerce: Web Development Strategies for Online Retailers
In the rapidly evolving world of e-commerce, staying ahead of technological trends is crucial for…
0 Comments4 Minutes
Top 8 Social Media Trends for 2024
Are you prepared to stay ahead of the curve in 2024? If you want your business to succeed, it's…
0 Comments11 Minutes
Discover 7 Essential Strategies for Harnessing the Potential of Voice Search Optimization
Hey there! So, have you noticed how voice search has been shaking things up in the digital world…
0 Comments10 Minutes
The Use of AI in the Content Creation Process, including Copy, Images and Video
Every aspect of our day-to-day life is changing, with the world undergoing significant…
0 Comments6 Minutes