What Digital Marketers Can Learn From Their Analytics Data
If you’re not measuring it, it doesn’t matter. And you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working.
Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. But only if you’re reading it regularly. Here are some things to look for.
The basic raw numbers of your analytics data aren’t likely to deliver epiphanies by the truckload. Yes, your page views, session length, open rates and CTRs are all important, but they aren’t necessarily going to give you much actionable intelligence. This is especially true if you’re looking at the information as a snapshot. You’re far more likely to gain insights by watching these fundamental data points over time. That’s how you’ll see patterns develop that can lead you toward amplifying the digital marketing you’re doing well, and improving (or perhaps sidelining) areas where performance is lacking.
From those basic indicators, you’ll want to look a little deeper. For example, rather than simply looking at aggregate data for pages per session on your website, look at that same metric broken down by traffic source. If you can identify a source from which you are seeing greater engagement (based on the number of pages viewed per session, in this example), you can increase the efforts you make to attract traffic via that source.
Click here to view original web page at What Digital Marketers Can Learn From Their Analytics Data
SIEM at a glance (Security information and event management)
You have a contingency plan like most other intelligent businesses, but what if it fails? And,…
0 Comments11 Minutes
Breaking the Mold: Unconventional Methods for Business Growth with WordPress
If you have implemented WordPress for your website, or are considering migrating to it, chances…
0 Comments13 Minutes
Web and Mobile App Development Trends to Consider in 2024
As technology continues to evolve at a rapid pace, staying ahead is essential for developers and…
0 Comments8 Minutes
What Are the Top 10 Web Development Tools for Beginners?
Web development is the art of building and updating web pages that Internet users Interact with.…
0 Comments13 Minutes
Does Your Branding Need A New Look?
From time to time, it’s important and necessary to check over your branding, to ensure that it is…
0 Comments4 Minutes
Essential Skills for AI-Driven Digital Marketing
Digital marketing is changing a lot. Artificial intelligence (AI) is becoming really powerful and…
0 Comments10 Minutes
A Handbook for Crafting Outstanding Email Automation Plans
Email marketing is an essential tool for communication in digital marketing platforms. Managing…
0 Comments8 Minutes
Branding – What It Means for Your Business
Every single one of us has our own personal brand. Unique to each of us, this lies in who we are…
0 Comments5 Minutes