What a Development Team Can Teach You About Agile Digital Marketing
In this article, Sarah Fruy, Director of Online Marketing at Pantheon, draws on her personal experience working with a development team and how she applied agile approaches to typical marketing tasks. Sarah describes different elements that make a development team efficient; then, she relates those elements to digital marketing professionals and provides actionable strategies for them to apply to their current marketing problems.
Ultimately, Sarah explains why marketers should start adopting an agile digital marketing mindset to accomplish their goals. From a distance, development and marketing teams might appear to have little in common. But if you take another look, a development team’s methodology can easily translate into the inner workings of a marketing team’s goals and needs. Take pair programming, for example. This generally known approach allows two programmers to work together at one station.
While one team member writes the code, the other reviews each line for accuracy and bugs. Additionally, if one programmer gets stuck on a complex line of code, the other is there to offer ideas and get to a resolution faster. Surprisingly, studies show that this approach only slows the process by 15 per cent, and with a marginal reduction in speed comes a number of compelling advantages. The main benefit is a 15 per cent decrease in the number of bugs in the code, which can save time down the road when it comes to proofing the finished product.
Click here to view original web page at What a Development Team Can Teach You About Agile Digital Marketing
The Power of Visual Branding: Unifying Your E-commerce Presence
In the competitive realm of e-commerce, establishing a robust brand presence is pivotal for…
0 Comments4 Minutes
The role of SEO experts: discovering the potential of your online presence
The role of SEO experts: by means of such a reach out you might get across the power of your web…
0 Comments6 Minutes
Securing HealthTech Data: Cybersecurity Essentials
The healthcare sector is currently in a digital boom. HealthTech invention has changed in such a…
0 Comments10 Minutes
Ecommerce Marketing Strategies for Creating a Successful Online Store
As the business world is quickly being transformed by online commerce, marketing that generates…
0 Comments6 Minutes
Search Generative Experience Optimization: The Future of Online Discovery
The world of digital marketing and user experience is constantly evolving, and businesses of all…
0 Comments6 Minutes
What Does the Future Look Like for AI-Powered Social Media Marketing?
Although AI is already significantly influencing the success of marketing campaigns on social…
0 Comments5 Minutes
Audience Targeting: Digital Marketing Strategies for E-Commerce Success
Do you have an e-commerce business and want to retain your customer base? This article is for…
0 Comments11 Minutes
AI-Powered Automation. Revolutionizing Business Processes with Power Automate
Automation is a thing that is used by enterprises to boost their business productivity and…
0 Comments9 Minutes