In this pandemic, much concern has been placed about the safety of face-to-face interactions. As such, more and more people are taking their strategies to the web – marketing included.
Whether you’re a small business owner, consultant, or coach, you’re sure to benefit from these automated webinar marketing strategies.
Pick a Good Topic
If you want audiences to tune into your webinar, then you need to work on an exciting subject.
Here are some tips on how to choose a good topic:
- Think about the issues or concerns in your niche and the solutions that might be needed to address them.
- Look back on the ideas your students or followers commonly ask.
- If you want to know what the rest of the world asks, you could browse Quora for the hot topics associated with your niche.
- If you own a blog site, check the analytics. Your more popular entries can make for good webinar ideas.
- Last but not least, work on something you love. You want something you’ll be happy to explain or discuss.
Work on Your Delivery
Apart from having a good topic at hand, you must work on your delivery.
Remember the lecturers who almost bored their audience to death? You don’t want to be that person who puts everybody to sleep.
As such, you need to tap onto your passion. Without this, you’ll turn out into a boring person reading a dull script. This motivation can bring about the positive energy that is sure to transcend to your watchers.
Think about this: if you were in the audience, wouldn’t you like to see someone who’s dedicated to the cause?
Follow a Script
Even if you’re an expert in a particular field, it’s no reason for you to leave something to chance.
While spontaneous delivery is good, it’s best if you don’t risk it. This is especially the case for introverts or those who despise public speaking. While it’s not the same as speaking in front of a jam-packed auditorium, the anxiety it brings is almost the same!
Just like a filmed TV show or movie, a script can help you run your webinar smoothly. For one, it enables you to prepare. You can run over your script time and time again. As such, it allows you to polish your diction, pronunciation, and intonation, among many other things.
More importantly, a script can help you make the most out of your viewer’s time. Remember, time is gold! You don’t want something that wastes your audience’s time. A polished script can help you reduce the unnecessary chit-chat to a minimum.
Your script also makes for good reading material for your audience. Should they want to run through the content again, you can send your script easily for reference.
A Good Registration Page is Necessary
Before your audience can watch your webinar, they will be met with the registration page.
If you think that this doesn’t matter, that’s where you’re wrong. Remember, first impressions last. Just like a real-life seminar, would you attend it if the registration table is less than welcoming?
As with most things, it’s best to keep your registration page short, sweet, and straight to the point. Don’t drown your potential watchers with an abundance of unnecessary data. Instead, focus on the reasons why they should sign up for your webinar.
One useful tip is to split test your registration landing page as well. This can help you determine the performance of one page against another.
With this, you can see which page works best. You could even leverage this for your next webinar.
Add Some Perks
Everybody loves perks. A free item or a major discount could give your registration numbers a boost.
With that being said, here are some perks that are sure to appeal to your audience:
- Bonuses such as free workbooks, reports, templates, case studies, or cheat sheets
- A raffle prize, i.e., gifts, complimentary registration for your next seminar, etc.
- Discounts for the products, services, or courses you offer
- Special support services that are exclusive to webinar attendees
Go for Automated Webinars
If you’re not much of a tech wiz, then you might be worried about the technicalities associated with hosting a live webinar. If you don’t have an IT person to help you out, you need not fret.
The best thing you could do is to create an automated webinar. After all, it comes with many benefits that render it better than live events.
Marketing-wise, it can help you generate leads and build rapport. As it allows you to share your brand or service, you can use this to make your content go viral.
Just like having a script, an automated webinar can help you prepare well for your presentation. You can edit and remove any mistakes you might have made during the shooting.
At the same time, you don’t have to worry about technical glitches that come with a live presentation. In essence, it can help you make flawless material.
The key to making a great automated webinar is to make use of the best platform available. You’d want something easy to use. At the same time, you’d want a program that benefits your audience.
Some programs allow you to receive a call in the middle of the presentation. Some platforms send email reminders and invitations automatically. With such features, an automated webinar proves to be one of the best ways to market your brand.
Keep Your Content Evergreen
If you want something that you could use for a long time, then you should try to keep your content as evergreen as possible.
Here are some tips that will keep your webinar updated even if you made it a few years ago:
- Don’t show anything that pertains to a date or time.
- Keep the season off the table. A simple statement such as, “It’s cold outside,” will make your audience wonder, especially if it’s summer at the moment.
- Don’t mention anything about the holidays.
- Avoid showing any software, as they are updated rather frequently.
- Record your webinars in high definition
Whether you’re a seasoned presenter or a newbie, marketing your webinar can be quite a big deal.
But as long as you follow the tips above, you can come up with automated webinars that are sure to attract throngs of audiences.