Digital marketing helps businesses attain their target audience more quickly. How you plan your marketing strategy determines how fast this happens. Individuals who employ smart marketing tactics in their business plans enjoy more reach, resulting in more earnings.
As a businessman, you need to ensure that your marketing plan is revised accordingly to match the trends, which take a new turn every year. 2020 has had a huge impact on marketing, resulting in new trends that businesses need to invest their resources and time in. Here are the top 7.
Conversational marketing using artificial intelligence
Agencies have been using artificial intelligence to develop smart campaigns and come up with automated bidding strategies in the past few years. One major milestone you should be prepared for is more use of this concept, together with machine learning capabilities to impress online audiences and their hunger for digital transformation.
It is essential to put an infrastructure in place to handle AI capabilities in your marketing strategy. With the huge competition in 2020, most businesses are employing innovative ways of engaging their consumers. As a result, you are going to experience a rise in the use of chatbots. These are software programs that interact with customers in real-time.
A recent study shows that approximately six out of ten smart business owners have used artificial intelligence in their digital marketing in the past year. In building a strong online presence, conversations are essential in boosting brand relevance and speaking its tone. Chatbots are one of the best ways to achieve this.
More use of voice search capabilities
Voice search has been in use by most client households globally over the past years. Its widespread use has seen businesses use tools such as Amazon Alexa and Google Assistant for their marketing.
Research indicates that by the end of 2020, approximately 50 percent of online searches will be in voice format. If you have been using paid ads for your business, you may have noticed some traffic coming in from this feature.
With this increase in the number of voice searches, marketers need to change their tactics and convert their content into something that can be captured in voice search results.
Aaron Sinclair, digital marketing expert for best essay writing services UK, says that as more and more digital assistants get on board this year, search engine optimization will most likely be tailored towards voice searches. Using this feature for your business in 2020 is a great plus, as long as you use the right keywords and maintain the proper content format.
More creative content engagement
Content is still at the top of digital marketing. The type of content you use determines whether you will stay ahead of the competition. Augmented reality and live video are going to be the major players in 2020.
A recent study indicates that by 2021, 13 percent of online traffic will come from live video content. Social media has already recorded a significant amount of video content. This has provided audiences with real-time communication and engagement opportunities as they interact more with their favorite brands.
Augmented reality has taken interaction between businesses and consumers to another level. Through it, businesses will be able to make a keener assessment of their products as they create demos and live presentations for their clients.
The lead data researcher at Rush Essay, a service from where students buy custom essay, says that in 2020, internet users are more interested in interactive content, especially shoppable posts. They want to click on a product image and the price automatically appears, or they are led to more information about the item. For your digital marketing strategy to remain relevant this year, be sure to incorporate creative content when interacting with your audience.
Adoption of new communication channels
For years now, direct-to-consumer companies have been using email as one of the primary modes of communication. In 2020, such companies will experience more people unsubscribed from their list as they engage in more direct messaging.
As email platforms become more expensive, most brands will be forced to find alternative communication channels with their clients. To maintain your customers’ loyalty, you will need to embrace meaningful methods of communicating with them.
One way this is going to happen is through the use of direct messaging. DMs are not new in digital marketing. However, they are becoming more common in 2020 as businesses engage their clients through apps like Facebook Messenger, WhatsApp and Viber.
You may also consider sending private messages on social media platforms such as Instagram and Twitter so that you connect more with your customers. Most brands have successfully used the method to address complaints, take new orders and build lasting relationships with their clients.
Use of branded vlogs
Technological advancements in content development provide a platform for individuals and businesses to create personalized video content. There has been a tremendous success for businesses using Instagram stories, YouTube, and Snapchat as a marketing strategy.
Video blogs have become the latest replacement for ordinary video content and films. As a digital marketer, you will fall in love with them because of how direct and personalized they are.
The use of vlogs to address the viewer directly creates more connections. The strategy works best for marketers seeking to build stronger relationships with existing as well as potential clients. It is more practical, and you can use it to live-stream special business events or share custom content with your customers in real-time.
As video marketing continues to grow, more vlogs will keep emerging. Understanding how to tailor your video content for this purpose will help you accommodate this trend more effectively.
The rise of micro-moments
Micro-moments deliver real-time information and calls to action for customers. They prompt buyers to make instant decisions about the products they need and where to get them. This tactic is most likely to become a hit in 2020 as more people continue to receive relevant ad information through their smartphones.
As a digital marketer, you can take advantage of this trend by building your presence where consumers seek instant information. To achieve this, you need to trace the path of a linear buyer – understand what they consider before making a purchase decision.
It is impossible to create micro-moments without first understanding the customer journey. Identify your potential customers and assess their potential to purchase your brand, then create quality content in these moments of need and make them available on their mobile devices.
Innovative search engine optimization
Another interesting trend for 2020 is the use of structured data in search engine optimization to increase traffic to business websites. Search engine optimization has been in use for a long time now. However, failure to optimize content has seen most businesses lose a lot in terms of revenue.
This year, more businesses focused on success will embrace the use of structured data in their SEO strategies. The implementation will facilitate several changes in terms of the type and mode of delivery of content by these companies.
Position-zero ranking will be on most marketers’ minds as they strive to get their content to be featured at the top of search results pages. More and more businesses will be revisiting their content strategy to drive more clicks to their websites.
Capitalizing on winning in 2020 involves understanding the current trends and moving with them. Begin formulating your digital marketing strategies around these points. You will be able to give your audience a more personalized experience and this will mean more sales for your business. Concentrating on these trends will assist you in focusing your resources in the right direction. You must keep revising your marketing plans so that you do not waste your time on unnecessary activities.
John Peterson is an experienced and well-known journalist working for the London magazine “Shop&Buy.” He has a rich experience of four years and also works for Rush Essay, an online writing agency where you can buy custom essay on demand. He is a professional mini-tennis player and is currently writing a novel “His Heart,” due to be released next month. You can find him via Facebook.