Using Data Visualization to Analyze Your Digital Marketing Results

Using Data Visualization to Analyze Your Digital Marketing Results


Digital marketing involves the process of collecting raw data from different sources. The data is later processed and converted into vital insights necessary to the growth of a particular business. Do you know that data visualization takes part in analyzing digital marketing data? Now you know! Let’s get to business elaborate further on using data visualization in analyzing digital marketing results.

Categorize the Search Volumes of Specific Keywords

Whenever you hear about digital marketing, you need to reflect on keywords that shed light on SEO. When handling the results from your digital marketing campaigns, you always have your primary keyword at hand. At this point, you need to dig deeper and find other related keywords and their estimated search volumes for SEO ranking purposes. 

Note that the PPCexpo keyword planner is an incredible tool that you can use at this stage. It can greatly help you when looking for the keywords related to what you are looking for. Also, it showcases the estimated price per click across all the websites.  It goes further and elaborates more on the keywords used mainly by advertisers and used when placing bids. 

Remember that advertisers pay relatively high amounts for the highly converting keywords despite the low search history on the web. 

Consider the Competitiveness of the Selected Keywords 

After choosing your desired keywords, it is now time to rank their levels of competition.  To be safer, you need to use data visualization to find the effectiveness index of every keyword. This is mostly referred to as KEI. It is an acronym representing the measure of keyword competitiveness against potential traffic on the web. 

You need to choose a data visualization tool that will help you get the estimated value of every keyword you have chosen. You can use a tool such as ChartExpo, which gives room to incorporate various dimensions into your analysis in a simple manner.  This tool is the most preferred because it is easy to use and generates exceptional outputs. 

In addition, data visualization packages enhance faster data comprehension across the tree map diagrams, word clouds, bubble charts and Sankey charts to generate the desired output.  Also, it is collaborative and easy to interpret complex information to give prompt results. When choosing the best keyword strategy to use in digital marketing, you need to balance several factors. 

KEI greatly helps when identifying relatable keywords and key phrases, considering a balance in the relevance and high traffic as well as low competition.

Narrow Your List to Potential Keywords 

Always remember to use ChartExpo to visualize your digital marketing results to analyze potential keywords. Rearrange all the keywords in different categories, match every keyword with its search volume estimates, and analyze it using other tools.  Note that all the keywords with skyrocketing search volumes are more competitive. 

By using data visualization tools, you only need very few minutes to evaluate the strength of every keyword that you use. At this point, you will get it easier to determine the best keywords relevant to use in your business. Remember that this methodology is also applied in social media marketing. 

Through evaluating keywords manually in rows and columns, you are likely to take a lot of time before you get the best keyword to use. Also, you are likely to make a mistake in your choice of keywords, thus affecting the final results. Marketing & data visualization works together to generate the desired output.

Select the Best Keywords

After analyzing all the data at hand and now you have the entire results using data visualization, it’s time to measure the keywords in bulk and reduce your list of potential keywords. After choosing the best keywords according to the research, search for the KEI of each keyword and then come up with the final decision. 

How Analyzing Data Using Visualization Impacts Business Marketing Strategies 

Aids in Building Accurate Customer Profiles 

Raw business data seems useless at first glance. However, analyzing and operationalizing the data into usable insights requires a lot of commitment to summarize the entire process. Through the application of data visualization, marketing teams can visualize all the entries instead of struggling to use row blocks of unprocessed data. 

This helps the entire marketing team view all the pictures, note those with the same patterns, and record their relationships. Note that this will only take the shortest time possible than the manual way, which is likely to take days to complete the process. Visualization helps the marketing team save time and focus on things that matter. 

Also, through generating \perfect customer profiles, other prospects might be triggered to give the business a try. This will make the entire marketing process easy for the marketing team and contribute to the success of a given business. 

Elevates On-Page SEO Marketing 

Data visualization plays a major role in simplifying complex business processes into simple, actionable insights. Only looking at the row marketing figures does not determine the best action for the marketing team to consider. The data visualization and optimization, you will realize that every page has a different authority depending oan the number of inbound links. 

At some point, you will note some pages of your website rank high while other lag behind—some of these pages lag behind due to no valuable reason. The only thing that can sort out this is balanced link distribution which is necessary for the search results on search engines.  Note this also impacts the marketing capabilities of the business in general. 

Increases the Rate of Knowledge Discovery 

Marketing entails discovering new tactics to win prospects for the success of the business. Analyzing marketing data using visualization increases the speed at which the marketing team recognizes new techniques to secure potential clients. Through data visualization, marketers can reduce lots of cognitive loads and help the spot the non-obvious fixed between numbers. This contributes to the success of a given marketing strategy. 

Bottom Line 

Through analyzing the results generated by the digital marketing team, businesses get valuable insights that play a crucial role in the success of the marketing strategies. Marketing and data visualization plays works together to elevate SEO standards and digital marketing strategies for business success. 

Author Bio:

I have more than 12 years of experience in the field of Digital Marketing and Data Analysis, currently working as a Digital Marketing Specialist at PPCexpo.